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Creativeans C LogoCreativeans
All solutions / Branding

Brand strategy and rebranding consultancy in Singapore

Creativeans is a brand strategy and design consultancy based in Singapore, Milan and Jakarta, led by accredited management consultants. Since 2012 we have built 300+ brands for growth and mid-size companies. We start with research, then design the identity and every touchpoint, from packaging, websites and digital products to spaces and communications, through to brand rollout.

RMC and CMC

Accredited management consultants direct every project

300+

Brands built since 2012

60+

Awards for branding and design

3 offices

Singapore, Milan and Jakarta

Blue Aqua brand presentation: tablet with colorful landscape on screen and printed booklets laid out on a striped backdrop.

When companies come to us

Most clients come to us at a turning point. A brand that worked in the early years stops working when the business grows, adds products or enters a new market. Typical starting points:

The brand no longer matches what the business does or where it is going.

Customers cannot tell you apart from your competitors.

The company has several brands or product lines that do not fit together.

A merger, a new owner or a new leadership team needs one clear story.

The business is expanding into Southeast Asia or another region.

You sell to other businesses, and buyers, partners or investors need to trust your brand before they meet you.

The brand no longer matches what the business does or where it is going.

Customers cannot tell you apart from your competitors.

The company has several brands or product lines that do not fit together.

A merger, a new owner or a new leadership team needs one clear story.

The business is expanding into Southeast Asia or another region.

You sell to other businesses, and buyers, partners or investors need to trust your brand before they meet you.

Brand audit and research

What our brand strategy work covers

Customer interviews, competitor analysis and a review of every touchpoint, so decisions rest on evidence

Strategy consultancy or design studio: what is the difference?

Both can produce a good-looking brand. The difference is what happens before the design starts.
TypeBrand strategy consultancyDesign-only studio

Starting point

Research into customers, competitors and the business

A creative brief and visual references

First output

Positioning, messaging and brand architecture

Logo and visual concepts

Who leads

Senior strategists, often accredited management consultants

Designers and creative directors

Best when

You are repositioning, rebranding, merging brands or entering a new market

Your strategy is already clear and you need a fresh look

Creativeans does both in one team. We set the strategy first. Then the same team designs the identity, packaging, website and other touchpoints.

Our method: BrandBuilder®

Every project follows BrandBuilder®, our five-stage method. Each stage builds on the one before, so the strategy is agreed before any design work begins. The method is set out in the book Are You Brand Dead? by Kimming Yap, Yulia Saksen and Judy Tham. BrandBuilder® is a registered trade mark in Singapore.
StageWhat we doWhat you receive

1. Brand audit

Study your business, customers, competitors and market through interviews, competitor analysis and a review of your touchpoints.

Audit findings and a clear direction for the brand

2. Brand positioning

Define the brand’s role, value proposition, positioning and key messages.

Brand positioning and a messaging framework

3. Brand identity

Turn the strategy into a verbal and visual identity system.

Identity system and brand guidelines

4. Brand touchpoints

Apply the brand to customer-facing and internal touchpoints, from packaging and websites to sales materials.

Designed touchpoints, ready for production

5. Brand rollout

Plan the launch, governance and internal alignment, including staff training.

Rollout roadmap and staff training

Who leads your project

One of our two principal consultants personally leads the strategy and direction of every project.

Kimming Yap Founder Managing Director of Creativeans
Kimming Yap

Managing Director and Co-founder

Registered Management Consultant (RMC) with the Institute of Management Consultants (Singapore). Registered in Branding and Marketing, Customer Experience and Service Innovation, Design Thinking, Business Design, and UI/UX Design. Vice President of the Design Business Chamber Singapore, and co-author of the book Are You Brand Dead?

“Design is more than aesthetics, it is the vital heartbeat of a business. If you don’t evolve and strategically nurture your identity, your brand dies.”

Yulia Saksen
Yulia Saksen

Director and Co-founder

Certified Management Consultant (CMC), the international designation recognised through institutes in around 50 countries. Her listed practice areas are Branding and Marketing, Customer Experience and Service Innovation, Franchising, Product Development, and Productivity and Innovation. Council Member of the Institute of Management Consultants (Singapore), and co-author of the book Are You Brand Dead?

“My passion lies in building bridges that enable Southeast Asian brands to step confidently onto the global stage, while guiding international companies in navigating this vibrant region.”

Read about our accreditation

Selected brand strategy work

ClientThe challengeWhat we did

VOREL (formerly NOKS Offshore), electrical supply chain

The old name tied the company to offshore products only.

Renamed the company VOREL, repositioned it as a supply chain solutions partner and built a new identity. Indigo Design Award Gold, 2023.

InstaProtection, InsurTech

A new brand with low awareness, in a category people find intimidating.

A brand audit, competitor research and customer interviews led to the positioning “Your Pocket Guardian”, used across Singapore, Malaysia, Thailand, Vietnam and Indonesia. Indigo Design Award Gold, 2022.

Admira, surface design (founded in 1975 as Seng Lee)

A strong technical reputation, but seen as purely functional.

Repositioned as an experiential and relationship-driven brand, with a master brand and sub-brand system.

Farmer Brand, food manufacturing (Mei Heong Yuen Food Industries)

An unclear positioning and a complex brand architecture.

Rebranded a food producer with more than 50 years of history. Indigo Design Award wins in Branding and Packaging Design, 2024.

InfraCo Asia, infrastructure investment

No strong, unified identity to build investor trust.

A global rebrand: new identity, touchpoints and full rollout.

Meiko Tailor, bespoke tailoring (founded in 1977)

A heritage brand that needed to reach a new generation.

Repositioned around “Tailoring Your Every Chapter” and launched the endorsed brand Uncommon Hem.

Other clients include Nippon Paint, Ritter Sport, Haidilao, tesa, Pigeon, Phillip Capital and PacificLight. Our B2B and industrial clients include VOREL, InfraCo Asia, Admira and Davco.

Taking your brand overseas: the EDGE grant

If your rebrand is for a specific overseas market, Enterprise Singapore’s EDGE grant can support up to 70% of qualifying costs for SMEs and up to 50% for non-SMEs, under its International Branding activity. The vendor must provide SS 680 certification with your application. Our EDGE projects are led by our Managing Director, Kimming Yap, a Registered Management Consultant.

See what EDGE covers for branding
Tidy Maintenance & Engineering logo
Filos Community Services logo
Surface logo

“Actionable tools that [we] can implement easily. We were very satisfied with Kimming and his team at Creativeans and are confident of their expertise to help Tidy become the leading brand in the disposal and recycling industry.”

Vincent Wang, DirectorTidy Maintenance & Engineering

Our Featured Work

MEIKO TAILOR

BrandingCommunication DesignPackaging DesignUI/UX Design

MiCha

BrandingCommunication DesignPackaging DesignUI/UX Design

MASCOT ENTERPRISE

BrandingCommunication DesignExperience DesignUI/UX Design
View All Projects

What it costs

Brand strategy projects start from $30,000, before any grant support.
ScopeTypical range

Brand strategy

From $30,000

Full brand strategy and identity

$40,000 to $80,000

Brand transformation across several markets or brands

$80,000 to $150,000+

If the brand is for a specific overseas market, eligible SMEs can apply for up to 70% support under EDGE International Branding. Smaller scopes, such as a brand refresh or an identity-only project, are covered in our pricing guide.
Read the full pricing guide

Every Part of Your Brand, Built to Matter.

Branding

Branding

We use BrandBuilder® to align brand audit, positioning, identity, touchpoints and rollout into one coherent brand system.

Business Design

Business Design

We use EDIT Design Thinking® to connect customer needs, business priorities and new opportunities through evidence-led innovation.

Experience Design

Experience Design

We translate brand strategy into customer journeys, spaces, services and interactions that feel recognisably part of the same brand.

UI/UX Design

UI/UX Design

We design digital products and interfaces around user needs, business goals and the principles of your brand.

Mini Kueh Pie Tee Cups" packaging boxes

Packaging Design

We create packaging that expresses your positioning, strengthens recognition and works across commercial, production and sustainability requirements.

Communication Design

Communication Design

We turn brand strategy into consistent communication across campaigns, digital channels, print and sales materials.

Sustainable Design

Sustainable Design

We help organisations translate sustainability commitments into credible brand, packaging and experience decisions.

Fractional CBO

Fractional CBO

We give founder-led and growing businesses ongoing senior brand leadership without requiring a full-time brand executive.

A close-up of a keyboard key displaying a glowing blue "AI" symbol, with surrounding black keys illuminated by subtle red backlighting.

AI BMT

We define how AI should think, speak and create for your organisation, so faster content does not erode the distinctiveness of your brand.

Why brand strategy pays

{ FAQ }

Frequently Asked Questions

Questions from leadership teams, brand managers, and organisations considering branding services.
What does a brand strategy consultancy do?

A brand strategy consultancy works out what your brand should stand for before anything is designed. Creativeans researches your customers, competitors and business, sets the positioning, messaging and brand architecture, then carries the strategy through to identity, every touchpoint and brand rollout.

What is the difference between a logo and a brand?

A logo is one visual mark. A brand is the whole system: strategy, positioning, name, identity, voice and experience. Creativeans builds the strategy first, then the identity, so the logo expresses something deliberate.

How much does branding or a rebrand cost in Singapore?

Our brand strategy projects start from $30,000, before any grant support. A full brand strategy and identity project typically costs $40,000 to $80,000, and a brand transformation across several markets or brands $80,000 to $150,000 or more. If the brand is for a specific overseas market, eligible SMEs can apply for up to 70% support under EDGE International Branding.

How long does a rebrand take?

A brand refresh can take a few weeks. A full brand transformation usually runs for a few months, depending on scope and stakeholder input. Creativeans scopes each project around your timeline and decision-making process.

When do you know you need a rebrand?

Common signs include a brand that no longer reflects what you do, inconsistency across touchpoints, blending in with competitors, or a business that has outgrown its identity. A brand audit confirms whether a rebrand is needed.

What makes Creativeans different from other brand consultancies?

Three things. First, every project is directed by one of our two principal consultants, who are accredited management consultants (RMC and CMC). Second, the same team takes the strategy through to identity, packaging, websites and digital, so nothing is lost in a handover. Third, with offices in Singapore, Milan and Jakarta, we help brands grow across Southeast Asia and beyond. We have built 300+ brands since 2012 with our BrandBuilder® method.

Can the EDGE grant pay for a rebrand?

Only when the rebrand is for a specific overseas market. EDGE International Branding supports brand research, brand strategy and brand identity for that market, at up to 70% for SMEs and 50% for non-SMEs. Work aimed at the domestic market, GST, website development and social media management are not supported under this activity.

How does Creativeans compare with other branding agencies in Singapore?

We compare ten Singapore firms, including ourselves, in our guide to the top 10 branding agencies in Singapore. It shows who each firm suits best and six tests to use on any shortlist.