Is AI BMT™ a training course?

No. AI BMT™ is a workplace transformation that builds a brand-led AI operating system into your marketing operations. It is not a course, a subscription or a standalone tool training.

Who is AI BMT™ for?

AI BMT™ is built for Singapore SMEs whose marketing teams are starting to use AI and need to keep brand quality consistent. It suits founder-led and growing businesses that want AI productivity without diluting their brand.

What does AI BMT™ include?

AI BMT™ installs an AI BMT ™ System: a brand voice guide, a prompt library, content templates, an approval workflow, role profiles and a six-month playbook. It is delivered on BrandsBuilder.ai so the brand rules sit inside the tools your team uses.

Is the programme funded?

Eligible SMEs may receive funding under the SkillsFuture Singapore Mentorship Support Grant, subject to approval. Funding of up to 90 percent of project value is available for qualifying Singapore-registered enterprises. Book a scoping call to confirm eligiblity.

How is AI BMT™ funded?

AI BMT™ is delivered with ITE and funded under the MSG, with support of up to 90 percent of the project value for eligible SMEs. The remaining net fee is paid by the company.

What does the business own at the end?

Your business owns the AI BMT ™ System, including the Brand Voice Card, Prompt Library, Content Templates, Approval Workflow SOP, Role Profiles, Capability Index, and Six-Month Playbook. The system is built to run independently after the programme ends.

How long does it take?

AI BMT ™ runs over six months, from diagnosis and articulation through governance, embedding, measurement, and handover. SkillsFuture Singapore approval typically takes three to four months from application, so plan your time accordingly.

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

All solutions / AI BMT™

Make AI Build Your Brand, Not Erode It

AI BMT™ is Creativeans brand-led AI transformation for SMEs. It is a six-month workplace transformation that integrates AI into your branding and marketing under brand-led governance, so AI strengthens your brand instead of diluting it.

AI BMT™ is delivered with the Institute of Technical Education School of Design and Media and funded under the SkillsFuture Singapore Mentorship Support Grant. At the end, your business owns the system and your team runs it.

Explore The Methodology

{ AI BMT™ }

Your team is already using AI. The question is whether your brand is getting stronger or weaker because of it.

AI is an amplifier. Pointed at nothing in particular, it amplifies the generic average of the internet. Pointed at a clearly articulated brand, it amplifies that brand. Most SMEs have adopted AI only at the level of tools and prompts, without the brand thinking above it. They produce more marketing content, faster, and further off-brand with every cycle.

AI BMT™ installs what is missing. It is the brand-led integration of AI into your branding and marketing operations, delivered as a structured six-month transformation rather than a course or a subscription. AI BMT™ is the response: a brand-led operating system your team owns and runs.

{ The AI BMT™ Methodology }

Five stages, one brand-led AI operation

AI BMT™ runs over six months in five stages. The brand stays the operating instruction at every stage.

Team working late in an office setting with a mood board pinned on a dark wall and an open laptop displaying analytics data.

01.Month 1

Diagnose

We conduct brand audit to help you understand yourself, your customers and competitors so you have a clear direction for chartering your brand forward.

Overhead view of branding collateral, structured note cards, and documents neatly arranged on a dark desk.

02.Month 2-3

Articulate

We help you formalise a brand position so your brand occupies a distinct position that is distinctively yours, matters to your customers and different from your competitors.

Close-up of hands placing sticky notes onto a printed workflow diagram during a strategy session.

03.Month 3-4

Govern

We design holistic brand identities and develop comprehensive brand manuals to communicate your brand effectively, ensuring your visual story remains cohesive, professional, and consistent.

Group of team members gathered around a large table collaborating and reviewing design documents covered in sticky notes.

04.Month 4-5

Embed

We develop every brand touchpoint from corporate stationery to sales and marketing tools, ensuring your brand is expressed cohesively across all platforms.

Presenter pointing to a large digital analytics dashboard displayed on a screen during a team meeting in a modern office.

05.Month 6

Measure

We ensure your brand is rolled out successfully through long-term consultation and tailored staff training, ensuring your team is engaged, and your brand culture is built from within.

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{ What Your Business Owns }

The AI BMT™ System

At the end of six months, your business owns the AI BMT™ System, a Brand Operating System configured to your brand and embedded in your operations. It has seven integrated components.

AI BMT Brand Voice Card

A documented articulation of your brand voice tone, lexicon, and clear do-and-don’t examples, with multilingual variants where you operate regionally. Built on BrandsBuilder.ai.

AI BMT Prompt Library

Sixty to one hundred brand-aligned prompts mapped to your content categories and configured to your priority workflow.

AI BMT™ Content Templates

Reusable templates for your primary content formats, configured to your brand voice and ready for the team to operate.

AI BMT Role Profiles

Two formally redesigned roles, documented as job specifications with new responsibilities and KPIs, ready for adoption in your HR records.

AI BMT™ Capability Index

A pre-and-post assessment measuring brand fluency, AI prompt operation, brand voice application, content workflow execution, and approval governance across the team.

AI BMT Approval Workflow SOP

A documented approval workflow defining responsibilities, routing, and exception handling for AI-generated content.

AI BMT™ Six-Month Playbook

The operating manual that documents how the components work together and how the system keeps running after the programme ends.

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The system is built and operated inside the BrandsBuilder.ai workspace during the programme, and designed so your team can run, update, and extend it independently afterwards.

{ Methodology }

A Brand-Led Methodology, Not a Tool Course

AI BMT™ treats your AI-enabled marketing as four layers. The Brand Layer is what AI must sound like and stand for. The Governance Layer is the rules that decide what ships. The Execution Layer is the tools and prompts. The Measurement Layer tracks consistency, productivity, and capability over time.

Generic AI training touches only the Execution Layer. AI BMT™ installs and connects all four.

What AI must sound like and stand for. Defined by the AI BMT™ Brand Voice Card, built on BrandsBuilder.ai. This is the instruction set at the top of every AI interaction.

{ Funding & Delivery }

Delivered with ITE, Funded Under the SkillsFuture MSG

AI BMT™ is delivered by Creativeans in partnership with the Institute of Technical Education School of Design and Media, the contracting institutional partner under the SkillsFuture Singapore Mentorship Support Grant.

The Mentorship Support Grant co-funds consultancy and implementation-led transformation projects for Singapore enterprises. Eligible SMEs are funded up to 90 percent of the project value under the MSG, subject to SkillsFuture Singapore approval.

Eligibility

For funding purposes, an SME is a Singapore-registered company with fewer than 200 employees or annual sales turnover under S$100 million. Each enterprise may undertake up to three consecutive MSG projects. Funding is subject to SkillsFuture Singapore approval, which typically takes three to four months from application.

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Delivered with ITE, Funded Under the SkillsFuture MSG

Every Part of Your Brand, Built to Matter.

Branding

We use BrandBuilder® to align brand audit, positioning, identity, touchpoints and rollout into one coherent brand system.

Business Design

We use EDIT Design Thinking® to connect customer needs, business priorities and new opportunities through evidence-led innovation.

Experience Design

We translate brand strategy into customer journeys, spaces, services and interactions that feel recognisably part of the same brand.

UI/UX Design

We design digital products and interfaces around user needs, business goals and the principles of your brand.

Packaging Design

We create packaging that expresses your positioning, strengthens recognition and works across commercial, production and sustainability requirements.

Communication Design

We turn brand strategy into consistent communication across campaigns, digital channels, print and sales materials.

Sustainable Design

We help organisations translate sustainability commitments into credible brand, packaging and experience decisions.

A woman holding a microphone while interacting with attendees seated around a table during a workshop

Fractional CBO

We give founder-led and growing businesses ongoing senior brand leadership without requiring a full-time brand executive.

A close-up of a keyboard key displaying a glowing blue "AI" symbol, with surrounding black keys illuminated by subtle red backlighting.

AI BMT

We define how AI should think, speak and create for your organisation, so faster content does not erode the distinctiveness of your brand.

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{ FAQ }

Frequently Asked Questions

Everything you need to know about AI BMT™ before booking a call.

AI BMT™ is Creativeans’ six-month, brand-led AI transformation for Singapore SMEs. It installs a brand operating system so your team uses AI for marketing without weakening your brand. It is delivered with ITE and funded under the MSG, up to 90 percent for eligible SMEs.

“Actionable tools that [we] can implement easily. We were very satisfied with Kimming and his team at Creativeans and are confident of their expertise to help Tidy become the leading brand in the disposal and recycling industry.”

Vincent Wang, DirectorTidy Maintenance & Engineering

Our Featured Work

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Yulia Saksen

Co-Founder of Creativeans
International Brand Consultant

Your Brand Might Look Fine.
But Is It Working?

Learn where your brand is losing clarity, distinctiveness or consistency, and what should happen next.

Book a Free Brand Consultation with Yulia

Make AI Build Your Brand, Not Erode It