Brand Transformation for Businesses Growing Across Asia • Get Up to $100K EDGE Grant Support for International Branding. Learn More • For packaging design for overseas markets, see our DTDi page.

Creativeans C LogoCreativeans
Training / EDIT Design Thinking® Workshop

Train Your Team on the 4 Stages Closed-Loop EDIT Design Thinking® Methodology

A practitioner-led design thinking workshop for Singapore teams that need to move from insight to tested business outcomes, not just complete an academic methodology

• Trusted by Workforce Singapore
• SFIC Partnership
• 40+ Companies Trained
• Trusted by Workforce Singapore
• SFIC Partnership
• 40+ Companies Trained
• Trusted by Workforce Singapore
• SFIC Partnership
• 40+ Companies Trained
• Trusted by Workforce Singapore
• SFIC Partnership
• 40+ Companies Trained
Corporate Training · Singapore

{ Design Thinking Training Framework }

The 4 Stages of EDIT Design Thinking®

Singapore’s only 4 stages closed-loop design thinking methodology. EDIT Design Thinking® helps teams move quickly from stakeholder understanding to problem clarity, idea generation, and real-world validation.

Group of people wearing masks around a table, placing sticky notes on a large sheet of paper.

Empathise

Deeply understand the end-users, stakeholders, and the business context behind the challenge. Go beyond surface-level observation.

01
Man reviewing research documents and colorful sticky notes displayed on a wall during a design research session.

Define

Synthesise findings to frame clear, actionable business challenges. Pinpoint exactly what problem needs solving.

02
A group of people collaborating in a modern meeting room with sticky notes and design sketches on the walls around a long wooden conference table.

Ideate

Generate and prioritise solutions using structured frameworks, including our proprietary Idea Dice developed specifically for corporate application.

03
A man gesturing toward design sketches and layout sheets pinned up on a white wall.

Test

Build rapid concepts and validate them against real-world constraints. Loop feedback back to the Empathise stage for continuous iteration.

04

{ The Comparison }

How EDIT Design Thinking® Compares

Built for business teams that need practical outcomes, not just academic exercises. See how our 4 stages closed-loop methodology stands against traditional frameworks.

FeatureEDIT Design Thinking® by CreativeansStanford d.schoolIDEO / Double Diamond
Methodology Structure4 Stages Closed-Loop5-Stage LinearVarious / 4-Phase Linear
Speed of ApplicationFast (Business-paced)Academic / SlowerExtensive Consulting
Primary FocusBusiness ApplicationEducational / TheoryProduct / Service Design
Delivery ExpertisePractitioner-ledAcademic FacilitatorsAgency Facilitators
Suitability for Corp. TeamsHigh (Outcome-focused)ModerateModerate
Book Your Programme Now

{ Workshop Formats }

Choose the Format That Fits Your Team

While these formats provide a proven structure, we understand that unique challenges require unique solutions. All EDIT Design Thinking® sessions can be customized to address your specific industry, team size, and business objectives.

Awareness Session

Awareness Session

Half-Day Session

A high-level introduction to design thinking and the EDIT® methodology. Perfect for leadership alignment.

Young man presenting to a group of seated colleagues during a collaborative workshop session in a modern office space.

Workshop

1-2 Days Session

Hands-on application of all 4 stages. Teams practice the tools on simulated or standard business scenarios.

Group of workshop participants wearing face masks posing together in front of a presentation screen in a modern conference room.

Challenge Sprint

3-5 Days Session

Action-oriented sprint applying EDIT® directly to a live, pressing business challenge your team is facing.

Man wearing a face mask speaking into a microphone during a workshop, standing in front of customer journey mapping wall charts with sticky notes while a colleague holds a Lego model nearby.

Programme

Multi-Week Engagement

Comprehensive integration. Train-the-trainer format and embedding design thinking into company culture.

Book Your Programme Now
Group of people wearing masks around a table, placing sticky notes on a large sheet of paper.

Design Thinking for Business Transformation with SFIC Institute

In partnership with SFIC Institute and supported by Workforce Singapore, Creativeans developed and conducted the Design Thinking Business Transformation Programme for Singapore’s furniture industry. The programme helped companies apply EDIT Design Thinking® to rethink products, services, customer experience, business processes, and new business models.

Through hands-on workshops, one-on-one mentorship, and capstone project guidance, participants moved from learning design thinking concepts to applying them directly to real business transformation challenges. The programme has supported over 40 furniture companies in innovating and adapting to change.

Design Thinking for Business Transformation with SFIC Institute logo 1Design Thinking for Business Transformation with SFIC Institute logo 2
Who Should Attend

{ Designed For }

Who Should Attend

Designed for those who lead change and drive value. We provide the structure, you provide the vision

Innovation Leads & HeadsCOOs & Transformation LeadersCross-functional Project TeamsProduct & Service TeamsHR & L&D TeamsTeams Launching Pilots

{ Learning Outcomes }

What Your Team Will Learn

These competencies are just the beginning. Participants leave with a repeatable system for lifelong innovation.

Frame complex business challenges clearly and concisely.

Frame complex business challenges clearly and concisely.

01
Deeply understand users, stakeholders, and strategic decision contexts.

Deeply understand users, stakeholders, and strategic decision contexts.

02
Translate raw insights into viable opportunity areas.

Translate raw insights into viable opportunity areas.

03
Generate, prioritise, and filter ideas based on business constraints.

Generate, prioritise, and filter ideas based on business constraints.

04
Apply the repeatable 4 stages EDIT® framework to live business briefs.

Apply the repeatable 4 stages EDIT® framework to live business briefs.

05

{ Real Innovation Impact }

How Samsung Turned User Insights into Future-Ready Product Innovation

4+STAGES OF EDIT DESIGN THINKING® APPLIED
100%FOCUS ON REAL MILLENNIAL LIFESTYLE INSIGHTS
360°ETHNOGRAPHIC RESEARCH ACROSS SOUTHEAST ASIA

We partnered with Samsung’s Product Innovation Team in Singapore to explore the future of home refrigeration across Southeast Asia, using ethnographic research, design thinking workshops, and high-fidelity prototyping to turn real user behaviours and lifestyle needs into practical product innovation concepts, from modular storage to touchless access and lifestyle-integrated refrigerator ideas.

View Full Case Study
A group of young professionals and students collaborating and reviewing project research papers posted on a wall in a modern office or workshop space.

{ Why Us }

Why Learn Design Thinking From Creativeans

Most brand workshops teach general frameworks. Creativeans trains teams using a published, proprietary methodology shaped by real consulting work, real business cases, and over 300 brand transformations. No other workshop in this space can say all three.

Published Methodology

Published Methodology

BrandBuilder® is not a generic workshop format. It is a structured methodology documented through Creativeans’ brand practice and supported by the published book “Are You Brand Dead?” a distinction no generic facilitator can claim.

Practitioner-Led Training

Practitioner-Led Training

The brand identity workshop is led by brand practitioners who actively work on strategy, identity, packaging, digital experience, and brand implementation, not professional trainers who facilitate generic content.

Trusted By 300+ Brands

Trusted By 300+ Brands

Creativeans has worked with 300+ brands, helping organisations across Singapore and the region strengthen their brand clarity, consistency, and market relevance through the BrandBuilder® system.

{ The Practitioners }

Meet the Consultants

Your team will be guided by Creativeans brand practitioners, bringing together strategic thinking, design expertise, and experience from real client transformation work.

Kimming Yap Founder Managing Director of Creativeans
Kimming Yap

Co-founder & Managing Director, Creativeans

Vice President of Design Business Chamber Singapore | Registered Management Consultant (RMC) | Co-Founder of HOVARLAY | Distinguished Professor of Shanghai Academy of Fine Arts

Yulia Saksen
Yulia Saksen

Co-founder, Creativeans

Council Member of Institute of Management Consultants (Singapore) | Certified Management Consultant (CMC) | WSQ ACLP Trainer | Founder of C-Academy

“There are a lot of things I have learnt from this design thinking programme. It helps a lot not only in perspective, but also how to go forward in terms of direction, which is also very important.”

Kristal Yow Sales Manager, Biztex Pte Ltd

{ FAQ }

Frequently Asked Questions

Questions from HR Directors, L&D leads, and Marketing Directors who've been here before.
What is design thinking?

Design thinking is a human-centred problem-solving method. It works by understanding people, framing the real problem, generating ideas, prototyping and testing. Creativeans teaches it through its proprietary EDIT Design Thinking® framework, applied to live challenges rather than theory.

What is EDIT Design Thinking®?

EDIT Design Thinking® is Creativeans’ proprietary design thinking framework. It guides teams through a structured, human-centred process to solve business and customer problems, and is used in both client projects and corporate training.

What will my team learn in a design thinking course?

Teams learn to understand users, frame the right problem, generate and prioritise ideas, prototype quickly and test with real users. Creativeans delivers this through hands-on workshops built on the EDIT Design Thinking® framework, using your own challenges.

Why does design thinking matter for business?

Design thinking helps a business solve the right problem and avoid building things customers do not want. It brings a structured, creative method to innovation, aligning teams around real user needs before time and budget are committed.

Is this a technical AI workshop?

No. This is a brand-led AI workshop for marketing and leadership teams. It focuses on applying AI to brand strategy, messaging, content workflows, campaign thinking, and governance rather than technical model building or engineering.

Do participants need AI experience?

No prior AI experience is required. The workshop is designed to help teams build confidence with practical AI use while understanding where human brand judgment, strategic direction, and governance still matter.

Which AI tools will be covered?

The workshop can include commonly used generative AI tools for research, ideation, writing, content development, and workflow acceleration. Tool selection can be adapted based on your team’s current platforms, policies, and marketing use cases.

How is this different from generic AI marketing training?

Generic AI training usually focuses on prompts and productivity. This workshop starts from brand strategy, customer trust, voice, positioning, and governance so your team can use AI without weakening brand consistency or strategic clarity.

Can this be customised for our brand?

Yes. Creativeans can tailor examples, exercises, prompts, and discussion points around your brand, industry, customer segments, team workflow, and current marketing challenges.

Is this suitable for leadership teams?

Yes. The workshop is useful for CMOs, founders, directors, and senior stakeholders who need to understand AI’s impact on brand and marketing decisions without getting lost in technical implementation.

How often is the curriculum updated?

The curriculum is reviewed regularly as AI tools, platform capabilities, brand risks, and marketing workflows evolve. The goal is to keep the workshop practical, current, and grounded in real brand application.

What happens after the workshop?

Your team leaves with a clearer framework for using AI in brand and marketing work. Where useful, Creativeans can support follow-up consultation, workflow design, brand governance, or broader implementation planning.

{ Brief Our Consultants }

Tell us what your team needs.
We will design the right programme around it.

Which programme are you interested in? *