Investing in Impact:
InfraCo Asia's Strategic
Branding and Design
{ Project Overview }
InfraCo Asia is a commercially managed infrastructure development and investment company of the Private Infrastructure Development Group. The organisation funds high-risk infrastructure development activities by taking equity stakes in projects that balance commercial viability with social responsibility, supporting infrastructure progress across the region.
The rebrand included a new brand identity, brand touchpoints, and full brand rollout to strengthen how InfraCo Asia communicates its role and values. The logo incorporates a globe into the “Co” of InfraCo Asia, presenting the organisation as one that is focused on world matters while keeping Asia at the centre of its purpose.
{ Creative Challenge }
- 01
InfraCo Asia is a development and investment company focused on early-stage infrastructure projects in South and Southeast Asia but lacked a strong, unified brand identity
- 02
The absence of a distinctive logo or visual positioning made InfraCo Asia less recognizable and made it harder to communicate its seriousness and credibility
- 03
Brand touchpoints were inconsistent across countries, reducing clarity for both investors and local stakeholders
- 04
Without meaningful localization in design, the company risked being seen as generic rather than someone deeply grounded in the markets it serves
{ The Solution }
Developed a new brand identity around the concept of “Leading Responsibly” to signal both impact and governance
Created a logo incorporating a globe within the “Co” in InfraCo Asia, highlighting its focus on Asia and world matters
Instituted an upward-moving graphic language at a 60-degree angle to express forward momentum and responsibility
Rolled out the unified identity across all brand touchpoints including stationery, marketing collateral, website, to ensure a coherent message and enhanced experience for investors, partners, and beneficiaries
{ Brand Identity }
{ Brand Touchpoints }
InfraCo Asia’s refreshed identity was extended across corporate, digital, and marketing touchpoints to create a consistent brand experience across the countries, investors, customers, and employees it serves.
The new brand system was applied across corporate stationery, physical marketing collateral, digital communications, and other key touchpoints to maintain a unified message. Each application was designed to reflect InfraCo Asia’s responsible, credible, and regionally aware approach to infrastructure development and investment.
{ Brand Rollout }
“It was always important to us to work with a local Singaporean company, and Creativeans combine international design expertise with regional knowledge and affordability. Their small team have provided an attentive service you perhaps wouldn’t find with a larger company.”
