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Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Creativeans C LogoCreativeans
BrandBuilder® Fractional CBO - Singapore

Accredited Brand Consultants in Singapore
RMC & CMC Certified

Most branding agencies in Singapore are not accredited management consultants. Accreditation is a separate professional standard, assessed against SS 680:2021, the Singapore Standard for Management Consultants. It is held by individual consultants rather than companies, and it is recognised by Enterprise Singapore.

Creativeans is led by two accredited consultants. Managing Director Kimming Yap holds Registered Management Consultant certification RMC-10276, issued by the Institute of Management Consultants (Singapore) and valid to 30 June 2029. Co-founder Yulia Saksen holds Certified Management Consultant certification CMC-0137, the international designation accredited by the International Council of Management Consulting Institutes, which carries reciprocal recognition in the United States, the United Kingdom and 48 other countries.

Both entries are on the IMCS public register and can be checked independently. Kimming is listed under his full legal name, Yap Kim Ming.

Creativeans brand consultants facilitating a workshop with a client team

What accreditation actually means

Enterprise Singapore recognises three certifications for management consultants, all assessed against SS 680:2021: RMC from the Institute of Management Consultants (Singapore), PMC from the Singapore Business Advisors and Consultants Council, and SCMC from TÜV SÜD PSB. All three are assessed against the same standard, and none ranks above the others.

01
RMC from the Institute of Management Consultants (Singapore)
02
PMC from the Singapore Business Advisors and Consultant Council
03
SCMC from TÜV SÜD PSB.

Above these sits CMC, the international designation. It is awarded through institutes in around 50 countries and accredited by the International Council of Management Consulting Institutes, so a CMC earned in Singapore is recognised in other member countries. The Institute of Management Consultants (Singapore) describes RMC as the pathway toward it.

What our consultants are accredited in

Accreditation records the specific domains a consultant has been assessed in, not a general licence. Ours are recorded on the register.

Kimming Yap, Managing Director of Creativeans
Kimming Yap

Managing Director & Co-Founder

Kimming Yap is registered in Branding and Marketing, Customer Experience and Service Innovation, Design Thinking, Business Design, and UI/UX Design, with 14 years of consulting experience recorded
Yulia Saksen, Co-founder of Creativeans
Yulia Saksen

Director & Co-founder

Yulia Saksen is registered in Branding and Marketing Customer Experience and Service Innovation, Franchising, Product Development, Productivity and Innovation with 17 years recorded.
Between them that covers brand strategy, service design, product development and franchising, which is the span most brand projects actually touch once they move beyond identity.
Creativeans brand collateral and printed materials

Why it matters for your project

There are two reasons, one practical and one about quality.

Where a project includes management consultancy costs supported by a government grant, Enterprise Singapore requires the consultant to hold a certification assessed against SS 680:2021. A consultant without one cannot support that part of an application.

Beyond that, accreditation sets a floor. SS 680:2021 covers competence, methodology and ethical conduct. It says nothing about creative quality and is no substitute for reviewing the work. What it tells you is that a consultant has been independently assessed rather than self-declared.

How to verify any consultant

You do not have to take an agency's word for it. Ask for four things.

Brand methodology documentation

Certification type and number

Ask for the certification type and number, not just the words "certified" or "accredited". Ours are RMC-10276 and CMC-0137.

01
Accredited consultant portrait

The individual who holds it

Ask for the name of the individual who holds it, and whether that person will work on your project. Certification belongs to a person, not a firm.

02
Client trust and verification

The public register entry

Check the public register entry. IMCS, SBACC and TÜV SÜD each publish one.

03
Consultant workshop assessed against professional standards

Assessed against SS 680:2021

Confirm that it is assessed against SS 680:2021. The earlier TR 43 standard has been superseded, so anyone still citing it should confirm they have migrated.

04
Creativeans consultants presenting brand strategy on stage

Where this sits at Creativeans

Creativeans has built brands from Singapore since 2012, working across brand strategy, identity, packaging, UI/UX and experience design through our BrandBuilder© methodology.

Accreditation is one input, not the whole picture. We would rather you judged us on the work. Start with the case studies, then check the credentials.

{ FAQ }

Frequently Asked Questions

Only a minority. Accreditation under SS 680:2021 is held by individual consultants through one of three schemes recognised by Enterprise Singapore: RMC, PMC or SCMC. Creativeans is led by Kimming Yap, who holds RMC-10276, and Yulia Saksen, who holds CMC-0137, the international designation. Other Singapore firms with accredited consultants include Vantage Branding, Etereo and Bravo. Always ask for a certificate number and check the register.

Professional headshot of a smiling woman in a white blazer and burgundy blouse, hands loosely clasped.

Yulia Saksen

Co-Founder of Creativeans
International Brand Consultant

Your Brand Might Look Fine.
But Is It Working?

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