Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Creativeans C LogoCreativeans

Empowering Digital Natives:
InstaProtection's Branding and Design Journey

Branding
Communication Design
UI/UX Design
InstaProtection

{ Project Overview }

We created a playful and user-centred InsurTech brand for InstaProtection, making insurance feel more approachable, human, and easy to understand.
InstaProtection award logo 1

Insurance can often feel complicated and intimidating, especially when users are faced with technical jargon. Through brand audit, competitor research, InsurTech landscape analysis, and customer interviews, we developed a clearer brand experience for digital natives across Singapore, Malaysia, Thailand, Vietnam, and Indonesia.

The result is a playfully illustrated tripolar brand with strong colours, simple language, and a coherent tone of voice. InstaProtection stands out by making insurance more accessible and human, and was recognised with the Indigo Design Awards Gold in Technology 2022. View the award here.

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{ Creative Challenge }

A new InsurTech brand struggling with low awareness and intimidating perceptions
  1. 01

    InstaProtection had no brand presence in the local market, lacking credibility among the target audience.

  2. 02

    Consumers perceived InsurTech as complicated and intimidating, with a slew of insurance jargon that came across as cold and unwelcoming.

  3. 03

    As a digital insurance provider, InstaProtection mainly used mobile app and websites to push its products, alienating certain market demographics that were less accustomed to the digital lifestyle.

{ The Solution }

Created a playful and approachable identity that simplifies insurance and expands reach

  1. With a distinctive brand position and identity, customers now recognise InstaProtection as a unique and differentiated brand in the InsurTech space.

  2. A playfully illustrated brand identity makes InstaProtection more approachable and human, appealing to younger customers that desire simpler and unintimidating insurance processes.

  3. Easily comprehensible information readily available on the InstaProtection’s mobile app lowers the barrier to purchase, making insurance approachable and accessible for not tech-savvy customers.

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{ THE DIFFERENCE }

Before
After
{ BEFORE }{ AFTER }
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{ Brand Positioning }

We repositioned InstaProtection around “Your Pocket Guardian”, making insurance feel faster, simpler, and more personal for digital users.

The new positioning brought InstaProtection’s functional and relational qualities to the forefront, highlighting its ability to deliver fast, hassle-free insurance solutions alongside personalised and comprehensive customer service.

The brand essence, “Your Pocket Guardian”, was brought to life through a unique cat hero mascot that embodies InstaProtection’s Hero personality. This was supported by a simple, reassuring tone of voice across all touchpoints, making the insurance experience feel clearer, friendlier, and more human.

InstaProtection

{ Brand Identity }

We created a playful yet credible visual identity for InstaProtection, helping insurance feel more human, approachable, and easy to understand.

While many insurance and InsurTech brands use serious visuals and jargon-heavy language, InstaProtection takes a warmer approach. Eye-catching colours, rounded sans-serif typography, and friendly illustrations were chosen to create a fun, accessible, and professional brand expression for Gen Zs and Millennials.

The illustrated system helps simplify complex insurance terms and processes, making them easier to understand across real-life scenarios. Applied across corporate stationery, social media, mobile app, and website, the brand feels more authentic, helpful, and human.

InstaProtection
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{ Brand Touchpoints }

We extended InstaProtection’s new positioning and identity across online and offline touchpoints, creating a seamless brand experience across the region.

The refreshed brand was applied to a wide range of materials, including a new mobile application, website, name cards, brochures, bus stop advertisements, pull-up banners, uniforms, and more.

These touchpoints were then adapted consistently across InstaProtection’s target countries, demonstrating the flexibility of the mascot and graphic style across print, digital platforms, and regional markets.

InstaProtection
Brand touchpoint 1
Brand touchpoint 2
Brand touchpoint 3
Brand touchpoint 4
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Since the implementation of our new brand, we have seen increased sales and enquiries for our products and services. We are very satisfied with the professionalism displayed by Creativeans, and are confident of their expertise to help InstaProtection become the brand that is irresistible to try for the first time.

Lionel Peh
Regional Operations Manager, InstaProtection Pte Ltd

Our Featured Work

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Professional headshot of a smiling woman in a white blazer and burgundy blouse, hands loosely clasped.

Yulia Saksen

Co-Founder of Creativeans
International Brand Consultant

Your Brand Might Look Fine.
But Is It Working?

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