Empowering Digital Natives:
InstaProtection's Branding and Design Journey
{ Project Overview }
Insurance can often feel complicated and intimidating, especially when users are faced with technical jargon. Through brand audit, competitor research, InsurTech landscape analysis, and customer interviews, we developed a clearer brand experience for digital natives across Singapore, Malaysia, Thailand, Vietnam, and Indonesia.
The result is a playfully illustrated tripolar brand with strong colours, simple language, and a coherent tone of voice. InstaProtection stands out by making insurance more accessible and human, and was recognised with the Indigo Design Awards Gold in Technology 2022. View the award here.
{ Creative Challenge }
- 01
InstaProtection had no brand presence in the local market, lacking credibility among the target audience.
- 02
Consumers perceived InsurTech as complicated and intimidating, with a slew of insurance jargon that came across as cold and unwelcoming.
- 03
As a digital insurance provider, InstaProtection mainly used mobile app and websites to push its products, alienating certain market demographics that were less accustomed to the digital lifestyle.
{ The Solution }
With a distinctive brand position and identity, customers now recognise InstaProtection as a unique and differentiated brand in the InsurTech space.
A playfully illustrated brand identity makes InstaProtection more approachable and human, appealing to younger customers that desire simpler and unintimidating insurance processes.
Easily comprehensible information readily available on the InstaProtection’s mobile app lowers the barrier to purchase, making insurance approachable and accessible for not tech-savvy customers.
{ THE DIFFERENCE }
{ Brand Positioning }
{ Brand Identity }
{ Brand Touchpoints }
We extended InstaProtection’s new positioning and identity across online and offline touchpoints, creating a seamless brand experience across the region.
The refreshed brand was applied to a wide range of materials, including a new mobile application, website, name cards, brochures, bus stop advertisements, pull-up banners, uniforms, and more.
These touchpoints were then adapted consistently across InstaProtection’s target countries, demonstrating the flexibility of the mascot and graphic style across print, digital platforms, and regional markets.
Since the implementation of our new brand, we have seen increased sales and enquiries for our products and services. We are very satisfied with the professionalism displayed by Creativeans, and are confident of their expertise to help InstaProtection become the brand that is irresistible to try for the first time.
