Brand Transformation for Businesses Growing Across Asia • Get Up to S$100K EDGE Grant Support for International Branding. Learn More
Under Enterprise Singapore’s EDGE grant, the International Branding activity supports brand research, brand strategy and brand identity for a specific overseas market. SMEs can receive up to 70% support and non-SMEs up to 50%, within a S$100,000 yearly cap. Creativeans can deliver this work. Our EDGE projects are led by our Managing Director, Kimming Yap, a Registered Management Consultant (RMC) certified against SS 680:2021.
Updated 09 October 2026 · Facts checked against Enterprise Singapore and BizSG
{ What is EDGE? }
The EDGE Grant is Enterprise Singapore’s business support scheme for companies undertaking new projects to upgrade capabilities, improve efficiency and expand overseas. It brings support across 8 business areas and over 150 activities under one grant framework.
From 30 September 2026, new applications previously made under the Enterprise Development Grant (EDG), Market Readiness Assistance (MRA) and Productivity Solutions Grant (PSG) transitioned to EDGE, while existing applications and projects under these schemes continue to be processed under their original programmes. Support levels and requirements vary by EDGE activity, allowing businesses to identify the activity most relevant to their growth priorities.
{ Eligibility }
Non-profit organisations, societies, religious entities, voluntary welfare organisations, statutory boards and government subsidiaries cannot apply.
These baseline requirements appear across EDGE activities such as International Branding, Business Strategic Planning and Sustainability Strategy Development. Individual activities may have additional eligibility and project requirements.
{ What EDGE Supports }
EDGE covers 8 business areas and more than 150 activities. For projects aligned with Creativeans’ strategy, branding and sustainability capabilities, relevant activities may include the following. Support levels and requirements vary by activity. The full scope is published on the EnterpriseSG website.
| Activity | SMEs | Non-SMEs | What it covers | Not covered |
|---|---|---|---|---|
70% | 50% | Brand research and analysis; brand strategy for overseas expansion; brand identity development or refresh. Must be for a specific overseas market. | Work aimed at the domestic market; GST; collateral production, website development and social media management | |
50% | 30% | Internal and external analysis, growth strategies and business models, an implementation roadmap and measurable outcomes | Regulatory compliance and updates to standard operating procedures; GST | |
70% | 50% | ESG materiality assessment, data collection system or template, gap assessment, risk and opportunity assessment, strategy and roadmap | GST. Not for companies that have already developed or published a sustainability report, or that must follow mandatory ISSB climate reporting |
Develop your brand for a specific overseas market through research, strategy and identity development.
Develop strategies and roadmaps to strengthen business development and future growth.
Build a structured sustainability strategy by identifying material priorities, risks, opportunities and actions.
{ The Comparison }
A quick comparison to help you understand where EDGE fits among other business support schemes.
| CATEGORY | EDGE | GDRD | OTG |
|---|---|---|---|
| Type of support | Reimbursement grant | Co-funding grant | Co-funding grant |
| Best for | Business upgrading, innovation and growth | Design research and development | Heritage business transformation |
| Main Benefit | Up to 70% support depending on activity | Up to 50% of qualifying project costs, with caps from S$50,000 to S$500,000 by project type | Up to 80% of supportable costs, capped at S$40,000 |
| Administered by | Enterprise Singapore | DesignSingapore Council | National Heritage Board |
| When you benefit | After activity completion and claim approval | 30% upon acceptance; balance after completion | Initial funding upon acceptance; balance after completion |
{ How Creativeans Support }
Creativeans supports three EDGE activities that match our work: International Branding, Business Strategic Planning and Sustainability Strategy Development. All three ask for the vendor’s SS 680 certification with the application. Certifications assessed against SS 680:2021 include RMC, PMC and SCMC. At Creativeans, our EDGE projects are led by Managing Director Kimming Yap, a Registered Management Consultant (RMC) with the Institute of Management Consultants (Singapore).
Identify the relevant EDGE activity and define the project scope
Conduct business, market, brand and competitor research
Develop business, brand or sustainability strategies
Develop or refresh brand identity for overseas expansion
Deliver approved project outputs and supporting project documentation
Identify the EDGE activity that matches your project and confirm its requirements.
01Prepare your overseas market plan, the vendor's proposal and quotation, its SS 680 certification, and one-year projections for overseas sales and new jobs.
02
Apply through the Business Grants Portal using your company’s Corppass account.
03
If approved, review and accept the Letter of Offer outlining the grant and project conditions.
04
Deliver the approved project and required outputs within the qualifying period.
05Complete payment and prepare the required deliverables, payment evidence and claim documents.
06
Submit the completed claim and supporting documents through the Business Grants Portal.
07
Once the claim is approved, the grant is disbursed through your selected payment method.
08{ FAQ }
EDGE is Enterprise Singapore’s business grant covering more than 150 activities across 8 business areas, supporting companies in areas such as capability development, efficiency, innovation, internationalisation and sustainability.
Good Design Research and Development
For organisations using design research and development to create, test and bring new products, services or experiences to market. Supports up to 50% of qualifying project costs, with caps from S$50,000 to S$500,000 depending on project type.
Organisation Transformation Grant
For heritage businesses and organisations looking to transform and grow through areas such as rebranding, product development, digitalisation or marketing. Supports up to 80% of supportable project costs, capped at S$40,000.
Managing Director · Registered Management Consultant (RMC)
Learn where your brand is losing clarity, distinctiveness or consistency, and what should happen next.
Book a Free EDGE Consultation with Kimming.
