Branding EV Charging Experiences
Evolta Go is a Singapore-based Electric Vehicle (EV) charging unit operator that recharges every voyage. This rebranding focuses on Evolta Go as an experiential brand, going beyond its functional attributes to deliver a more holistic brand experience.
Evolta Go's logo features a logomark resembling the letter 'e'. The fluid and dynamic strokes convey a sense of constant motion, which expresses how Evolta Go is revolutionising the EV industry. Balancing reliability and friendliness, the overall form and look of the logo tacitly conveys the notion of ease and enjoyment that Evolta Go's customers can experience. We develop the branding across Evolta Go's full suite of products and services, including its logo, colour palette, key visuals, imagery, app design, and website design.
Evolta Go is also the proud recipient of the Indigo Design Awards Silver in Technology 2022. View the award here.
Recharging Journeys – Branding That Energises Every Voyage
THE CREATIVE CHALLENGE
Evolta Go's brand presence failed to evoke excitement or clarity in a crowded EV market
- The identity felt too functional and lacked emotional appeal to engage drivers.
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Without a strong essence, communications risked being inconsistent and forgettable.
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The user interface for EV charging was generic, offering little distinction from competitors.
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Customer perception leaned towards practicality alone, rather than reliability and enjoyment.
THE OUTCOME
Crafting an experiential, emotionally resonant brand for every EV user
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Defined the brand essence “Recharge Every Voyage”, capturing a sense of energy and adventure.
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Developed a cohesive visual identity—logo, colours, and system—that reinforced clarity and recognition.
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Created a clean, intuitive UI/UX for the mobile app, simplifying how users locate, access, and pay for charging.
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Shifted audience perception by combining practicality with enjoyment, positioning Evolta Go as a trustworthy and engaging EV partner.
THE DIFFERENCE
BRAND POSITIONING
Evolta Go's new brand essence, 'Recharge Every Voyage', captures both the sense of adventure that Evolta Go aims to convey and the idea of recharging, which relates to what the brand does. In addition, it expresses the brand values of reliability, ease, and enjoyment memorably with gravitas.
BRAND IDENTITY
Expressive, engaging, and flexible, the pulsating visuals also can be interpreted as indicating direction and creating a ripple effect, representing how Evolta Go is transforming the EV industry and inspiring change. Unique to the EV charging industry, the graphic system pairs with vibrant indigo, infusing the brand with a lot of energy and life, conveying wisdom, power, and ambition, as Evolta Go charges towards the forefront of the EV charging industry.
BRAND TOUCHPOINTS
To reach Evolta Go’s customers online and offline, we developed a wide range of touchpoints that seamlessly incorporates Evolta Go’s new brand positioning and identity. Brand touchpoints include its EV charging units, business cards, letterheads, PowerPoint slides, website, app and more.
These touchpoints are essential in forming a unified and consistent brand experience for Evolta Go’s customers. Combined with Evolta Go’s new colour palette and graphic identity, the wide range of touchpoints demonstrates the versatility of the graphic style in conveying the brand’s message effectively.
Recharge Every Voyage with the Evolta Go app today!
"The branding of Evolta Go sets the stage for this ambitious EV start-up to disrupt the transportation industry. With Evolta Go, we can power the possibilities of tomorrow, today."
Yulia Saksen
International Brand Consultant and Co-Founder of Creativeans
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