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Creativeans C LogoCreativeans

How Wylth Redefines Wealth Management
with Superior Branding & UI/UX

Branding
Communication Design
UI/UX Design
WYLTH

{ Project Overview }

Rebranding Wylth, a truly independent and trusted multi-asset platform that empowers independent Financial Advisors to take control of their financial future.

Wylth is built for independent Financial Advisors who deserve more. Unlike other platforms, Wylth supports their growth with a commitment to never have its own financial advisory or mutual fund distribution business. Through cutting-edge technology and expert teams of professionals, Wylth makes it easy to access a wide range of investment, loans, and insurance portfolios, giving advisors more time to focus on the growth that matters most.

We repositioned Wylth to bring its functional qualities to the forefront, especially its ability to provide personalised wealth management services for its clients. Guided by the new brand essence “Your Wealth, Our Priority”, the rebrand captures Wylth’s emphasis on delivering top-notch financial management tailored to clients’ needs. This was brought to life through a trusted, professional tone of voice, supported by a cohesive branding, UI/UX design, and communication design system.

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{ Creative Challenge }

Building a Distinctive Brand and Seamless Digital Experience for a Wealth Management Firm
  1. 01

    Wylth’s expertise as a multi-asset company remained obscure due to its lack of communication touchpoints to its target audiences.

  2. 02

    Due to the absence of a cohesive brand narrative and identity, Wylth struggled to effectively convey the worth of its services to its customers.

  3. 03

    The website design makes it inconvenient for users to navigate and locate what Wylth has to offer for them.

{ The Solution }

Establishing a Clear Brand Position with Improved Customer Engagement

  1. With a unique brand position, customers have a higher top-of-mind recall of Wylth and a better comprehension of the services that the brand can provide.

  2. As a result of gaining a more profound grasp of the brand’s values and its core principles, Wylth has improved its engagement with both new and existing customers, resulting in heightened resonance among its target audiences.

  3. The structured layout and information organization on the website have made it easier for users to find information accurately, resulting in improved website retention and a boost in traffic.

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{ THE DIFFERENCE }

Before
After
{ BEFORE }{ AFTER }

{ Brand Identity }

Wylth’s stimulating brand identity presents a blend of professionalism and modernity.

The graphic system expanding from the brand’s logo represents the versatility of Wylth and distinguishes it from its competitors by keeping it distinct and recognisable. The logo was designed such that the lines connected altogether to form a continuous “Y”, signifying that possibilities are endless with Wylth, and that it delves in the wealth management industry. The use of the logo as is and its deconstructed forms are reflective of Wylth’s capabilities in helping their customers’ businesses soar to greater financial heights, and communicates their trustworthiness and transparency.

The main colour palette comprises turquoise and beige, a colour combination that conveys the trustworthiness and approachability of Wylth. These colors, turquoise resembling growth and balance, paired with beige resembling warmth and simplicity, gives Wylth an appearance of professionalism while keeping it clean.
The overall use of the sans-serif typeface with rounded curves retains the brand’s expertise as well as gives the brand the sense of friendliness and professionalism.

WYLTH
brand identity image
brand identity image

{ Brand Touchpoints }

As part of the branding and UI/UX design for Wylth, the brand touchpoints were created to present a truly independent, trusted multi-asset platform with a clear, professional, and cohesive experience across digital and communication channels.

Wylth’s identity was extended across its key brand touchpoints, including its website, platform interface, communication materials, and digital brand expressions. Each touchpoint supports Wylth’s role as a unified multi-asset technology platform for independent Financial Advisors, helping them access a wide range of investment, loans, and insurance portfolios through a more seamless and credible experience.

Guided by the brand essence “Your Wealth, Our Priority”, the touchpoint system brings Wylth’s personalised wealth management services to the forefront. Through a consistent visual language, clear information hierarchy, and trusted tone of voice, the brand experience reinforces Wylth’s commitment to empowering Financial Advisors to take control of their financial future while focusing on the growth that matters most.

WYLTH
brand touchpoints images
brand touchpoints images
brand touchpoints images
brand touchpoints images

{ Brand Rollout }

The Wylth brand rollout is guided by a comprehensive brand manual to ensure the brand is expressed consistently as a truly independent, trusted multi-asset platform across every digital and client-facing touchpoint.

The Wylth brand rollout focuses on translating the refreshed identity into practical standards that can be applied consistently by internal teams and future partners. The manual defines how the brand should be constructed, protected, and scaled, from logo proportion, clear space, and minimum sizing to colour palette, typography, imagery style, and incorrect usage. This gives Wylth a shared reference point for maintaining a professional and recognisable identity as the brand grows.

Rather than treating the identity as a set of static visuals, the rollout establishes clear rules for how Wylth should look, feel, and communicate across different brand situations. It ensures that every execution reflects the same sense of trust, independence, and clarity, supporting Wylth’s position as a truly independent multi-asset platform while keeping the brand expression cohesive, credible, and easy to implement over time.

Thanks Kimming to you and your team for all your support. Appreciate it!

Amit Shah
Founder and CEO, Wylth

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Yulia Saksen

Yulia Saksen

Co-Founder of Creativeans
International Brand Consultant

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