Regional Rebrand
IPP is a licensed financial advisory company serving high net worth and high-income top executives, professionals and business owners/entrepreneurs in Singapore and the Southeast Asian region. We were tasked by IPP to refresh their existing brand to create a more impactful and robust brand identity that can be applied consistently across all their brand touch points. A comprehensive brand manual was also developed to provide guidance in communicating the IPP brand amongst their regional offices, partners and advisers.
Elevating IPP into a Trusted Financial Advisory Through Unified Brand Experience
THE CREATIVE CHALLENGE
An underwhelming brand presence and fragmented touchpoints weakening credibility and cohesion
-
IPP had minimal brand presence in the local market, limiting recognition and trust among high-net-worth clients
-
The existing visual identity lacked cohesion, making it challenging to maintain a consistent brand experience across offices and partners
-
Brand assets were outdated and not optimised for modern touchpoints or regional communication needs
-
Without a strong, unified brand system, IPP risked being perceived as less credible and less professional in the competitive financial services landscape
THE SOLUTION
Developed a cohesive brand identity and strategy that reinforces credibility and unity
-
Refreshed the IPP logo with updated specifications—switching to Pantone colours to ensure consistency across physical and digital touchpoints
-
Designed a clear, responsive, and visually aligned website that showcases services, methodologies, and featured advisers effectively
-
Created a comprehensive brand manual to guide visual and messaging consistency across all regional offices, partners, and advisors
-
Extended the refreshed identity across corporate stationery, marketing collateral, advertisements, and video content
Logo Design
Website Design
BRAND TOUCH POINTS
Touch points from corporate stationary, marketing collateral, advertisements to videos are designed in congruent to the updated brand identity. We also managed IPP social media channels – Facebook, LinkedIn and YouTube and created consistent branded messages and content to drive interest and call-to-action for IPP’s range of services.
"The rebranding of IPP allows the organisation, its advisory partners and advisers a rigorous and consistent brand to communicate with its stakeholders and with one another."
Yulia Saksen
International Brand Consultant and Co-Founder of Creativeans
Your brand might look great. But is it working?
Discover what’s missing in your brand strategy and how a few changes can grow your business.
You want to do a brand revamp? Now what?
We’ll help you understand what’s needed, what works, and how to make your company look great.
Book a Free Brand Consultation with Yulia in 2026
JOIN THE WAITLIST
BRANDSBUILDER.AI
BrandsBuilder.ai streamlines every phase of branding, from strategy and positioning to identity creation and customer experience.
HOVARLAY
HOVARLAY transforms packaging and campaigns into powerful digital touchpoints. No apps. No reprints. No barriers.
Business Enquiry
info@creativeans.comCareer / Internship
collaborate@creativeans.com
Creativeans is an award-winning brand and design consultancy based in Singapore, Milan and Jakarta. We build brands that matter.
Singapore 
Indonesia 
Italy 
