Designing Financial Success:
IPP's Branding and Design Evolution
{ Project Overview }
As a licensed financial advisory company, IPP serves clients who require expertise, clarity, and confidence in financial planning. The refreshed brand needed to reflect this level of professionalism while supporting IPP’s role across regional markets, advisory partners, and client-facing communications.
The rebrand focused on creating a more impactful and robust brand identity that could be applied consistently across all IPP touchpoints. A comprehensive brand manual was also developed to guide regional offices, partners, and advisers in communicating the IPP brand with greater consistency, credibility, and alignment.
{ Creative Challenge }
- 01
IPP had minimal brand presence in the local market, limiting recognition and trust among high-net-worth clients
- 02
The existing visual identity lacked cohesion, making it challenging to maintain a consistent brand experience across offices and partners
- 03
Brand assets were outdated and not optimised for modern touchpoints or regional communication needs
- 04
Without a strong, unified brand system, IPP risked being perceived as less credible and less professional in the competitive financial services landscape
{ The Solution }
Refreshed the IPP logo with updated specifications—switching to Pantone colours to ensure consistency across physical and digital touchpoints
Designed a clear, responsive, and visually aligned website that showcases services, methodologies, and featured advisers effectively
Created a comprehensive brand manual to guide visual and messaging consistency across all regional offices, partners, and advisors
Extended the refreshed identity across corporate stationery, marketing collateral, advertisements, and video content
{ Logo Design }
{ Brand Touchpoints }
IPP’s refreshed identity was extended across its website, marketing communications, and corporate touchpoints to create a more consistent and professional financial advisory brand experience.
The new website was designed and developed to be informative, responsive, and aligned with the refreshed brand identity. It gives current and prospective users clearer access to IPP’s services, methodologies, and featured advisers, helping communicate how the company supports clients across a wide range of financial planning needs.
{ Brand Rollout }
“The rebranding of IPP allows the organisation, its advisory partners and advisers a rigorous and consistent brand to communicate with its stakeholders and with one another.”
