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TIDY Transforming Waste Management:
Tidy's Rebranding Success

Branding

Business Design

Communication Design

Sustainable Design

UI/UX Design

{ Project Overview }

Creativeans worked with Tidy to refresh its waste management brand, transforming the company into a more vibrant, professional, and future-ready brand for commercial, residential, and recycling services. The rebranding and business redesign set out to reposition Tidy for a new generation of customers and evolving market expectations.

Through brand audit, customer journey mapping, brand positioning, and identity development, the refreshed brand was designed to communicate Tidy’s values, personality, and service promise more clearly to both external customers and internal stakeholders.

{ Creative Challenge }

A traditional waste management firm struggling with low visibility, poor perception, and talent attraction.

01
Tidy lacked brand awareness due to low brand visibility as there were no platforms to share about Tidy beyond the website, telephone, and word-of-mouth
02
Tidy had low brand loyalty and brand perception as the brand identity, including logo, the bins and other touchpoints, was not updated
03
Waste management is seen as an unglamorous industry, making it difficult for Tidy to hire and recruit younger staff
04
Waste management is seen as an unglamorous industry, making it difficult for Tidy to hire and recruit younger staff

{ The Solution }

Rebranded Tidy with a vibrant, unified identity that drives client growth, employee pride, and new markets.

The new brand identity and expanded touchpoints positively impacted revenue, and the number of new clients has increased by 20%
With a distinctive new look, Tidy now looks professional and stands out from the sea of competitors. The company also managed to penetrate a new market segment (residential), using the newly designed bins to serve as Tidy’s outdoor advertising channel
Tidy now resonates better with the new and younger demographics, making it easier to attract younger hires. The company also managed to increase the hiring of drivers by 20%. Customers now regard Tidy as a relevant and forward-thinking company
Employees of Tidy, especially drivers and those working in the junkyard, feel a sense of pride and belonging to Tidy as the company image now looks more professional

{ Brand Audit }

We help you understand yourself, your customers and competitors.

A brand audit is a complete health check for your business that evaluates how customers and stakeholders perceive your identity. It involves reviewing your mission, marketing materials, and overall customer experience to measure your brand’s overall strength and effectiveness.

Conducting a regular brand audit is crucial because it ensures you are clearly communicating your core message. By examining every touchpoint where customers interact with your business, you can quickly spot branding inconsistencies, align your values with your audience, and strengthen your marketing efforts to build long-lasting customer trust.

{ Brand Essence }

Tidy’s brand essence centres on the joy of helping, positioning the company as a waste management partner that solves problems with care, flexibility, and genuine service.

The brand concept captures Tidy’s approachable and dependable attitude in an industry often seen as purely operational. By being transparent, responsive, and flexible in its services, Tidy reassures customers that their waste disposal needs can be handled smoothly and efficiently.

Beyond clearing waste, Tidy brings a sense of care and attention to detail into every interaction. Its happy and helpful personality strengthens the brand’s relationship with customers, creating a sense of assurance that Tidy is always ready to support them when needed.

{ Brand Identity }

Tidy’s refreshed brand identity brings a brighter and more approachable energy to waste management, using bold colours, clean typography, and graphic elements to express its helpful, reliable, and problem-solving attitude.

The primary orange was derived from Tidy’s logo, chosen to reflect the brand’s speed, flexibility, and steadfast approach to service delivery. A darker grey was retained as a secondary colour to preserve familiarity with Tidy’s original grey bins, while creating a strong contrast that gives the brand a more distinctive and recognisable presence.

The typography and graphic system were developed to make Tidy’s communications feel clear, friendly, and easy to engage with across different touchpoints. Together, these visual elements help build a consistent brand identity that feels professional yet accessible, supporting Tidy’s position as a waste management company that brings care, clarity, and efficiency into everyday service.

{ Brand Touchpoints }

Tidy’s refreshed brand experience was extended across physical and digital touchpoints, creating a seamless waste management service journey that feels clear, helpful, and consistent.

A service blueprint was developed to help Tidy deliver a more transparent and flexible customer experience across every stage of interaction. This ensured that the brand’s genuine, problem-solving attitude was not only expressed visually, but also supported through the way customers engage with its services.

The brand identity was rolled out across corporate stationery, website, app, bins, social media content, marketing collateral, and video campaigns. Together, these applications helped strengthen Tidy’s visibility, improve brand consistency, and turn everyday service touchpoints into a more recognisable and delightful brand experience.

Read the case study by DesignSingapore Council

“We are very satisfied with Kimming and his team at Creativeans and are confident of their expertise to help Tidy become the leading brand in the disposal and recycling industry.”

Vincent Wang

Director, Tidy Maintenance & Engineering Pte. Ltd.

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TIDY Transforming Waste Management:
Tidy's Rebranding Success

We help you understand yourself, your customers and competitors.

Tidy’s brand essence centres on the joy of helping, positioning the company as a waste management partner that solves problems with care, flexibility, and genuine service.

Tidy’s refreshed brand identity brings a brighter and more approachable energy to waste management, using bold colours, clean typography, and graphic elements to express its helpful, reliable, and problem-solving attitude.

Tidy’s refreshed brand experience was extended across physical and digital touchpoints, creating a seamless waste management service journey that feels clear, helpful, and consistent.

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TIDY Transforming Waste Management:Tidy's Rebranding Success

We help you understand yourself, your customers and competitors.

Tidy’s brand essence centres on the joy of helping, positioning the company as a waste management partner that solves problems with care, flexibility, and genuine service.

Tidy’s refreshed brand identity brings a brighter and more approachable energy to waste management, using bold colours, clean typography, and graphic elements to express its helpful, reliable, and problem-solving attitude.

Tidy’s refreshed brand experience was extended across physical and digital touchpoints, creating a seamless waste management service journey that feels clear, helpful, and consistent.

Our Featured Work

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Singapore’s First Glueless Angbao Design with Augmented Reality

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Your brand might look great. But is it working?

TIDY Transforming Waste Management:
Tidy's Rebranding Success

Your brand might look great.
But is it working?