Rebranding An Icon
Established in 1985, Davco is a globally recognised leader in the building and construction industry, preferred by professionals around the world. We helped Davco develop a systematic and well organised visual identity that focuses on its iconic mascot, while taking into consideration the different needs of the brand's target audience.
Strengthening Product Branding for a Trusted Construction Material Provider
THE CREATIVE CHALLENGE
A construction product brand with symbolic value but lacking visual distinction and packaging system
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Davco needed to express its symbolic values more clearly in its identity to reinforce what the brand stands for
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Existing visual identity and packaging lacked consistency, reducing the impact of the product range
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Without a strong, unified design system it was harder for customers to recognise Davco’s products among competitors
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Packaging was not optimised as a design touchpoint to communicate brand value and quality
THE SOLUTION
Created a cohesive visual identity and packaging system that elevates symbolic value and consistency
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Developed a brand visual identity with a strong icon and pattern system to represent Davco’s symbolic values
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Designed packaging that aligns with the new identity, ensuring consistency across product lines
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Ensured visual branding across touchpoints reflects quality and reinforces trust in the construction materials market
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Elevated the brand’s presence, making Davco’s offerings more recognisable and differentiated
Recognisable Visual Identity
Packaging Design System
BRAND TOUCH POINTS
The end result is a seamless brand and customer experience that differentiates Davco while maintaining cohesiveness across its complex application touch points ranging from corporate stationery, website, marketing collateral, advertisements, exhibition stand to video content.
"We are impressed with Creativeans’ systematic approach towards identifying the gaps in our brand image, the active listening to our branding needs and the creative energy that was poured into crafting your designs. We also appreciate the excellent post project service and assistance rendered to our in-house marketing team in the implementation phase."
Yulia Saksen
International Brand Consultant and Co-Founder of Creativeans
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