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Davco's Bold New Identity:
A Construction Branding
Case Study

Branding

Communication Design

Packaging Design

Sustainable Design

UI/UX Design

{ Project Overview }

We helped Davco refresh its brand identity by building a systematic visual language around its iconic mascot and industry-leading reputation.

Established in 1985, Davco is a globally recognised leader in the building and construction industry, trusted by professionals around the world. With a strong legacy and established market presence, the brand needed a clearer and more organised identity system.

We developed a visual identity that places Davco’s iconic mascot at the centre while considering the needs of its diverse target audiences. The result is a more cohesive brand experience across branding, UI/UX, packaging, and communication touchpoints.

{ Creative Challenge }

A construction product brand with symbolic value but lacking visual distinction and packaging system

01
Davco needed to express its symbolic values more clearly in its identity to reinforce what the brand stands for
02
Existing visual identity and packaging lacked consistency, reducing the impact of the product range
03
Without a strong, unified design system it was harder for customers to recognise Davco’s products among competitors
04
Packaging was not optimised as a design touchpoint to communicate brand value and quality

{ The Solution }

Created a cohesive visual identity and packaging system that elevates symbolic value and consistency

Developed a brand visual identity with a strong icon and pattern system to represent Davco’s symbolic values
Designed packaging that aligns with the new identity, ensuring consistency across product lines
Ensured visual branding across touchpoints reflects quality and reinforces trust in the construction materials market
Elevated the brand’s presence, making Davco’s offerings more recognisable and differentiated

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{ Visual Identity }

We developed Davco’s visual identity to be easily recognisable, iconic, and strongly connected to the brand’s symbolic value.

The identity focuses on creating a clear and memorable visual system that strengthens Davco’s brand recognition. By emphasising the brand’s symbolic elemnts, the design becomes more distinctive and easier for audiences to identify across different touchpoints.

The graphic layout is built on a structured grid system with a clear information hierarchy. Supported by icons and patterns, the system helps organise product categories more effectively while creating a consistent and practical visual language for the brand.

{ Packaging Design System }

We developed Davco’s packaging design system to communicate product qualities clearly through structured layouts, patterns, icons, and colour coding.

The packaging uses patterns to visually represent product classification, while the organic profile expresses the ecological qualities of Davco products. A clear frame structure creates focus and clarity, helping users quickly understand the product’s key qualities.

Product category and name are emphasised through secondary colours, making the system easier to navigate across different ranges. Icons are also used to explain product qualities simply and visually, creating a more organised and user-friendly packaging experience.

{ Brand Touchpoints }

We extended Davco’s refreshed identity across key brand touchpoints to create a seamless, cohesive, and differentiated customer experience.

The brand system was applied across a wide range of applications, ensuring each touchpoint communicates Davco’s identity with clarity and consistency. From corporate stationery and website design to marketing collateral and advertisements, every material was aligned under one recognisable visual language.

This cohesive rollout also extended to exhibition stands and video content, helping Davco maintain a strong and unified presence across both physical and digital platforms. The result is a more consistent brand experience that differentiates Davco while supporting its diverse communication needs.