Brand Transformation for Businesses Growing Across Asia • Get Up to $100K EDGE Grant Support for International Branding. Learn More

Creativeans C LogoCreativeans

A Fresh Chapter for Dester:
Refreshing Brewing Tradition with Sleek, Modern Packaging for a New Generation

Branding
Packaging Design
Poolside scene with blue Dester beer cans and a bottle on a striped towel; a person sits nearby, holding a blue Dester can.

{ Project Overview }

Refreshing a Singapore-born beer brand with a bolder, more contemporary identity rooted in quality and culture.

Conceived in Singapore for a global audience, Dester was created with a clear ambition: to brew a crisp, refreshing beer using premium hops and quality malt. Its smooth, easy-drinking character gives the brand broad appeal while retaining its distinctive identity.

Shaped by Singapore’s multicultural spirit, Dester reflects a meeting of East and West. The refreshed packaging builds on this foundation, combining brewing tradition with a modern visual expression to strengthen its shelf presence and connect with a new generation.

Man wearing a dark shirt stands in a beer aisle, facing right, shelves of bottles on both sides.

{ Creative Challenge }

Re-energising Dester’s presence for a new generation
  1. 01

    Strengthen Dester’s shelf presence by refocusing the identity around its distinctive star and core brand elements.

  2. 02

    Stand out against competitors through a more dramatic, bold and visually striking expression.

  3. 03

    Connect with a new generation of consumers through a fresher, more contemporary brand experience.

{ The Solution }

  1. Simplified the packaging design to create a cleaner and more confident brand presence.

  2. Enlarged the Dester logo to strengthen brand recognition and visibility on shelf.

  3. Introduced a sleeker visual system with clearer hierarchy and stronger graphic impact.

  4. Created a fresher, more contemporary expression that appeals to younger consumers while remaining recognisably Dester.

Sketch sheet showing five can designs for 'Dester' premium lager with annotations and branding notes (Images A–E).

{ THE DIFFERENCE }

Assortment of four Dester beer containers (two bottles and two cans) arranged against a gray background.
Row of beer bottles and cans with blue and gold labels against a light background, arranged in a line.
{ BEFORE }{ AFTER }

{ Brand Identity }

Dester’s brand identity blends celestial symbolism, royal elegance, and dynamic movement to create a bold and distinctive premium presence.

A majestic celestial emblem represents power, resilience, and guidance. The sweeping silver diagonal introduces energy and forward motion, giving the identity a confident and contemporary character.

Luxurious silver tones and the golden star reinforce Dester’s premium positioning. Together, these elements create a memorable and adaptable identity that distinguishes Dester as an exceptional lager.

Close-up of a blue can labeled 'Dexter Premium Lager' with water droplets among other blue cans.
Close-up of a brown beer bottle with a gold crimped cap and condensation on the neck against a warm yellow background.
Pattern of round bottle caps in blue and gold with a white diagonal band and the word 'Dester' across each cap on a pale yellow background

{ Packaging Design }

We developed a bold and adaptable packaging system for Dester, unifying its full beer range across cans, bottles, carriers, and trays.

The refreshed design places greater emphasis on the Dester logo and golden star, supported by a clean silver diagonal graphic. This creates a simpler, sleeker, and more contemporary appearance while retaining the brand’s established character.

The system adapts consistently across Dester’s Premium Lager and 100% Malt. Applied across different formats and volumes, it creates a cohesive and recognisable presence in retail and promotional settings.

Several Dester beer bottles and cans appear to be flying upward against a blue sky backdrop, creating a dynamic soda-float effect.
Close-up of condensation-covered blue Dester beer bottles on a shelf, with a person reaching to grab one in the background.
Close-up of a hand holding a blue beer bottle against a sunny city bridge backdrop.
Group of friends on a boat with a cooler full of ice and Desperados beer bottles; city skyline in the background.
Hands-toasting with blue-labeled Deester beer bottles against a blue sky, condensation visible on the bottles.
Two young women posing between oversized blue and white inflatable beer cans labeled Premium Lager in a city plaza.
Group of friends playing cards outdoors around a wooden table, with a cold beer bottle (brand name on label) in focus in the foreground.
Six-pack of blue Desper Premium Lager beer cans on a black conveyor belt in a warehouse setting.
Person holding a blue box labeled 'Dester Premium Lager' with '12x' and bottle details visible on the side, hands gripping the box.

We are delighted to collaborate with Dester again on its packaging design and brand refresh.

As an established local brand, Dester needed a bolder, more contemporary visual identity to stand out on the shelf and connect with a new generation. The celestial imagery, silver lines and golden emblem bring renewed energy and confidence while preserving its familiar character.

This reflects our approach to branding and packaging design in Singapore: respecting heritage while building relevance for the future.

A three-dimensional, metallic letter "C" rendered in a dark glass or chrome material that reflects a vibrant, iridescent gradient of rainbow colors along its curved edges.
Kimming Yap
Managing Director, Creativeans

Our Featured Work

BLUE AQUA

BrandingCommunication DesignPackaging DesignUI/UX Design

Dalezz

BrandingPackaging DesignSolutions

MALT & WINE ASIA

BrandingCommunication DesignPackaging Design
View All Projects