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Rebranding Malt & Wine Asia:
Crafting Memorable Experiences

Branding

Communication Design

Packaging Design

{ Project Overview }

Rebranding a beverage distributor into an experiential brand that brings distinctive drinking experiences into the spotlight.

Malt & Wine Asia is an importer and distributor of leading alcoholic beverages for B2C and B2B customers in Singapore and beyond. The rebranding repositioned the company as an experiential brand with the expertise to curate, advise and deliver unique drinking experiences. The refreshed identity highlights Malt & Wine Asia’s role as an expert provider that remains memorable to customers. By strengthening its visual presence and brand story, the rebrand builds greater recognition, trust and loyalty across the beverage market.

The logo combines the letters “M”, “W” and “A” to form a crown-like mark, symbolising the brand’s superiority, premium quality and dependable expertise. It also resembles three mountain peaks, reflecting Malt & Wine Asia’s continuous pursuit of greater heights.Malt & Wine Asia is also the proud recipient of the Indigo Design Awards Gold in Branding for Alcoholic Beverages — Wine 2023 and Branding for Alcoholic Beverages, Other 2023, further recognising the strength of its refreshed brand identity.

{ Creative Challenge }

The beverage identity lacked distinction and felt disconnected from consumers

01
Brand perception seemed generic, failing to convey quality or uniqueness
02
Packaging blended into the crowded malt and wine market, lacking standout appeal
03
Consumers struggled to understand the brand’s character or product offerings
04
The visual identity didn’t reflect craftsmanship or elevate the category

{ The Solution }

Positioning Malt Wine as a sophisticated and approachable premium brand

Crafted a distinctive brand identity that communicates premium quality and authenticity
Designed packaging that stands out on shelf through elevated visual cues and sophistication
Clarified the brand’s story and offerings to engage and inform consumers quickly
Infused the visual system with signals of craftsmanship, trust, and aspirational appeal

{ Brand Audit }

{ Brand Positioning }

{ Brand Identity }

{ Brand Touchpoints }

{ Brand Rollout }

{ Staff Alignment }

Our Featured Work

Rebranding Malt & Wine Asia:
Crafting Memorable Experiences

Our Featured Work

Dalezz

Singapore’s First Glueless Angbao Design with Augmented Reality

Ritter Sport

Yulia Saksen

Your brand might look great.
But is it working?

Rebranding Malt & Wine Asia:Crafting Memorable Experiences

Our Featured Work

Dalezz

Singapore’s First Glueless Angbao Design with Augmented Reality

Ritter Sport

Yulia Saksen

Your brand might look great. But is it working?

Rebranding Malt & Wine Asia:
Crafting Memorable Experiences

Your brand might look great.
But is it working?