Much like a theatrical experience, Malt & Wine Asia's refreshed brand identity is built on the idea of unveiling surprises while providing their customers with an intellectual and special experience filled with surprise and stimulation. This is made possible with their knowledge and expertise in the field. At the same time, just like how theatre encourages audiences to cherish the moment in a live performance, Malt & Wine Asia pushes their customers to savour their senses.

The graphic style is a direct adaptation of the brand's logo which is a combination of M and W. The logo symbol can be deconstructed into its individual shapes to form decorative motifs and patterns that can be applied across Malt & Wine Asia's touchpoints, thereby maintaining strong brand recognition. The motifs form embellished stars, conveying the brand's ability in igniting and sparking one's senses with an everlasting and lingering impact. Furthermore, The logo can be used in different mediums to emphasize the brand’s versatility and adaptability. In turn, depicting the brand as a trendsetter in its field. The colour palette comprises of eco-friendly green, scarlet red and gold yellow– a colour combination that conveys sustainability, trendy and elegance.

To reach Malt & Wine Asia’s customers, we developed a wide range of touchpoints that seamlessly incorporates Malt & Wine Asia’s new brand positioning and identity. This includes business cards, bottle carrier, packaging, coasters, poster, and more.

These touchpoints are essential in forming a unified and consistent brand experience for Malt & Wine Asia’s customers. Combined with Malt & Wine Asia’s new colour palette and graphic identity, the wide range of touchpoints demonstrates the versatility of the graphic style in conveying the brand’s message effectively.