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Creativeans C LogoCreativeans

Singapore Design Week 2022
with Creativeans, Ten Designs
in a New Decade

Branding
Business Design
Communication Design
Experience Design
Packaging Design
UI/UX Design
SINGAPORE DESIGN WEEK 2022

{ Project Overview }

Celebrating a decade of design impact through ten transformative projects.

In conjunction with Singapore Design Week 2022, organised by DesignSingapore Council, we launched Ten Designs in a New Decade to mark Creativeans’ 10th anniversary.

The exhibition showcased ten projects from our first decade, highlighting how design can improve lives, shift behaviours and create meaningful social impact through thoughtful design philosophies, processes and outcomes.

{ Creative Challenge }

Marking a milestone year without losing focus or purpose.
  1. 01

    A 10th-anniversary needed more than celebration—it required meaningful reflection.

  2. 02

    Diverse projects risked being showcased without narrative coherence.

  3. 03

    The exhibition had to engage both industry insiders and the public alike.

  4. 04

    Achieving impact across branding, product, social and sustainable design in one event

{ The Solution }

Crafting an engaging, purpose-driven showcase of design evolution.

  1. Curated an exhibition featuring ten standout projects from the past decade.

  2. Highlighted each design’s philosophy, process and social outcomes in a unified narrative.

  3. Hosted a rooftop after-party attended by 150+ clients, partners, alumni and Singapore’s Minister of State for Foreign Affairs.

  4. Reinforced Creativeans’ belief: design transforms lives, behaviours and society.

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{ SPEECH BY OUR GUEST-OF-HONOUR, SENIOR MINISTER OF STATE, MS SIM ANN }

“Going forward, as we forge a better Singapore, we will always come back to design. It’s not just product or packaging design, but the conceptualisation of every aspect of life.”

– Senior Minister of State, Ms Sim Ann, in her speech at Creativeans 10th Anniversary Rooftop Afterparty

{ Brand Identity }

The exhibition identity centred on the idea of ten projects representing ten years of Creativeans’ design journey.

For the exhibition identity, we centred the concept around Ten Designs in a New Decade. The number ten became more than a milestone. It became a curatorial structure that allowed us to reflect on ten meaningful projects, ten years of growth and the beginning of a new chapter.

We wanted the identity to feel celebratory, but not overly festive. It had to be thoughtful, contemporary and purposeful, reflecting our maturity as a design consultancy while still capturing the energy of a new decade ahead.

SINGAPORE DESIGN WEEK 2022

{ Brand Touchpoints }

Bringing Ten Designs in a New Decade to Life Through Exhibition, Event and Brand Touchpoints

The Ten Designs in a New Decade exhibition presented ten Creativeans projects from our first decade, showcasing our design philosophy, process and outcomes.

The celebration continued with an afterparty attended by more than 150 clients, partners, friends and alumni, concluding with a cake-cutting ceremony to officially mark Creativeans’ 10th anniversary.

We would like to thank DesignSingapore Council, Design Business Chamber Singapore, Singapore Furniture Industries Council, Singapore Manufacturing Federation and Singapore Retailers Association for their support.

SINGAPORE DESIGN WEEK 2022
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{ Brand Rollout }

Curating Ten Projects

Across a Decade

he exhibition featured ten projects that reflected the breadth of Creativeans’ work across design thinking, furniture, heritage, materials, branding, sustainability, community impact and business transformation.

Featured projects included The Idea Dice, The Missing Dining Table, Treasures of the Little Red Dot, Materealise: Glass, Paradiso, Pek Sin Choon, Blue Aqua, Tidy, Filos Community and SustainableSG.

“Design is not a standalone thing; we work across associations and local industries. We need your support, and we thank you for your support and for putting us where we are today.”

Kimming Yap
Managing Director of Creativeans, In his thank you speech at Creativeans 10th Anniversary Rooftop Afterparty

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Yulia Saksen

Yulia Saksen

International Brand Consultant and
Co - Founder of Creativeans

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