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Singapore's First Glueless
Angbao Design
with Augmented Reality

Branding

Communication Design

Packaging Design

Sustainable Design

UI/UX Design

Singapore’s First Glueless Angbao Design with Augmented Reality

{ Project Overview }

Five Singapore companies combine Peranakan heritage, sustainable design, and augmented reality to create a collectible angbao that lasts.

Titled “The Blessing of Reunion” 团圆是福, this angbao design was born from a collaboration between five Singapore companies united by a shared vision — Creativeans led the creative direction and experience design, Fujifilm provided the special colour printing technology, OVOL provided sustainably sourced premium paper, Musa 24 Hours Printing handled precision production, and HOVARLAY powered the augmented reality experience.

Together, the angbao design brings together five Singapore-rooted elements: a Peranakan window frame symbolising the threshold between old and new, a Vanda Miss Joaquim orchid crown replacing generic zodiac motifs to reflect national identity, a central lo hei scene celebrating many hands and one shared wish, a Merlion lion dance fusion expressing Singapore’s multicultural character, and an AR layer that extends the lo hei celebration beyond the physical table.

{ Creative Challenge }

Enabling a shared understanding and emotional sense of reunion

01
Helping people instantly feel the warmth of gathering and celebration.
02
Embedding Singapore culture into the ang bao without disrupting Chinese New Year traditions. Making the QR scan feel inviting.
03
Making the QR scan feel inviting.

{ The Solution }

An experience that brings people back to the meaning of gathering during Chinese New Year

A heartfelt giving experience that brings people together naturally.
A warm, reunion-centred giving experience that feels recognisably Singaporean and easy to embrace.
Turning curiosity into participation.

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{ Brand Positioning }

We reimagining the hongbao as a tribute to the most treasured meaning of Chinese New Year: coming home, gathering around the table, and raising blessings together.

The fully recyclable, glueless angbao design features a Peranakan window frame symbolising the threshold between old and new, a Vanda Miss Joaquim orchid crown as a distinctly local emblem of renewal, a central lo hei celebration scene capturing many hands and one shared wish, and a Merlion lion dance fusion expressing Singapore’s multicultural character.

When scanned with a smartphone, the angbao design comes to life through an augmented reality experience powered by HOVARLAY, transforming the red packet into an interactive moment where digital blessings can be tapped and tossed together, extending the reunion beyond the physical table.

An end-to-end process from concept development to AR creation of the angbao design

The angbao design process started from concept sketches to illustration refinement, material and colour testing, and finally the creation of an AR experience. Each angbao design stage was guided by the intention to express reunion in a way that feels warm, familiar, and easy to relate to, allowing the ang bao to connect seamlessly with the act of gathering and celebrating together.

{ Brand Identity }

Sustainable Materials & Thoughtful Craft

The glueless construction allows easy disassembly for recycling or reuse in subsequent years. The envelope is printed with Fujifilm ink on OVOL’s Venus V lite Silk, a sustainably sourced premium paper, and precision printed by Musa 24 Hours Printing. Four colourways, red, pink, orange, and purple, are available in limited quantities.

{ Brand Touchpoints }

A festive palette of reds, purples, and gold, tested to express warmth, celebration, and reunion across print and digital touchpoints.

The colour palette of this angbao design intends to bring together warm festive reds, vibrant oranges, and rich purples, accented with gold to evoke celebration, prosperity, and togetherness.

Carefully tested across print and digital applications, the colours balance tradition with contemporary energy, reinforcing the emotional warmth of Chinese New Year gatherings.

{ Brand Rollout }

Extending the Ritual Through Augmented Reality

The augmented reality layer, powered by HOVARLAY’s no-code AR platform, transforms the red packet from a one-time festive exchange into a living lo hei ritual

本地设计公司Creativeans以团圆饭桌为设计灵感，并使用AR增强现实科技，透过扫码，红包上的年菜会动起来，点击菜肴还会讲解不同年菜的含义。红包最打动人的是那句“团圆是福”

林方伟

Journalist, 联合早报

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