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Powering Progress
PacificLight’s bright decade
of energy and impact

Communication Design

Creative Investment

UI/UX Design

{ Project Overview }

Powering Singapore with reliable, responsible and future-ready energy.

Since 2013, PacificLight has operated one of Singapore’s most efficient LNG-fuelled power plants, capable of powering over one million households. Guided by Trust, Innovation and Sustainability, it delivers reliable and responsible energy solutions.

To mark its 10th anniversary, PacificLight created an interactive digital experience that engages, educates and inspires customers to make informed, greener energy choices while supporting Singapore’s low-carbon future.

{ Creative Challenge }

Creating a Memorable Digital Experience for a Corporate Milestone

01
PacificLight wanted to mark its 10th anniversary with a digital experience that honoured a decade of milestones
02
There was no dedicated platform to communicate its legacy sustainability initiatives and community impact in a compelling way
03
The challenge was to design a microsite that balanced corporate professionalism with warmth storytelling and visual vibrancy
04
The experience needed to resonate with both internal stakeholders and the wider public
05
Without the right approach the anniversary risked being underrepresented online and missing an opportunity to connect emotionally with audiences

{ The Solution }

Launched an interactive and visually captivating microsite that celebrated the brand’s 10 year journey

Developed the microsite under the theme A Decade of Powering Moments Powering Dreams Power Life
Incorporated scroll based storytelling to guide visitors through key milestones and achievements
Designed animated illustrations and a vibrant visual style to bring warmth and personality to the content
Ensured intuitive navigation for a smooth and engaging user experience
Showcased sustainability efforts and community initiatives in an accessible and visually appealing format
Delivered an engaging landing page that strengthened brand perception and created a memorable anniversary experience

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{ Brand Audit }

Turning a Corporate Milestone into a Story-Driven Digital Experience

For PacificLight, we identified the opportunity to turn its 10th anniversary from a corporate milestone into a more engaging digital experience.

The brand needed a dedicated platform to bring together its achievements, sustainability efforts and community impact in a clear, warm and memorable way. This led to a story-driven microsite that balances corporate credibility with interactive storytelling, vibrant illustrations and intuitive UI/UX design.

{ Brand Positioning }

Positioning PacificLight as a Forward-Thinking Energy Brand

We positioned PacificLight’s 10th anniversary microsite as more than a corporate celebration. It became a story-driven digital platform that reflects the brand’s values of Trust, Innovation and Sustainability.

Through interactive storytelling, scroll-based navigation and a personalised quiz experience, the microsite helped PacificLight connect with audiences in a warmer and more meaningful way. This positioned the brand as reliable, approachable and forward-thinking, while reinforcing its role in supporting Singapore’s greener energy future.

{ Brand Identity }

Humanising PacificLight Through Illustration and Interactive Design

We developed a warm and vibrant visual identity for PacificLight’s 10th anniversary microsite through bespoke illustrations, playful characters and user-focused interface design.

The illustrations were created to humanise the brand and communicate its journey, values and impact in a more emotional way. From sustainability initiatives to community outreach and celebratory milestones, each visual element helped make PacificLight’s story feel more approachable, memorable and engaging.

{ Brand Touchpoints }

Bringing the Anniversary Experience Across Digital Touchpoints

We brought PacificLight’s anniversary story to life across multiple digital touchpoints within the microsite, including scroll-based storytelling sections, milestone content, sustainability narratives, community outreach highlights and an interactive quiz experience.

The character illustrations, animated feedback, playful language and intuitive UI/UX design worked together to guide users through the journey. Each touchpoint was designed to make the experience easy to navigate, emotionally engaging and aligned with PacificLight’s friendly, innovative brand personality.