• Award-Winning Brand and Design Consultancy • Claim Up to 50% EDG Grant for Your Brand. Limited Time only• Award-Winning Brand and Design Consultancy • Claim Up to 50% EDG Grant for Your Brand. Limited Time only• Award-Winning Brand and Design Consultancy • Claim Up to 50% EDG Grant for Your Brand. Limited Time only• Award-Winning Brand and Design Consultancy • Claim Up to 50% EDG Grant for Your Brand. Limited Time only• Award-Winning Brand and Design Consultancy • Claim Up to 50% EDG Grant for Your Brand. Limited Time only• Award-Winning Brand and Design Consultancy • Claim Up to 50% EDG Grant for Your Brand. Limited Time only• Award-Winning Brand and Design Consultancy • Claim Up to 50% EDG Grant for Your Brand. Limited Time only• Award-Winning Brand and Design Consultancy • Claim Up to 50% EDG Grant for Your Brand. Limited Time only• Award-Winning Brand and Design Consultancy • Claim Up to 50% EDG Grant for Your Brand. Limited Time only• Award-Winning Brand and Design Consultancy • Claim Up to 50% EDG Grant for Your Brand. Limited Time only• Award-Winning Brand and Design Consultancy • Claim Up to 50% EDG Grant for Your Brand. Limited Time only• Award-Winning Brand and Design Consultancy • Claim Up to 50% EDG Grant for Your Brand. Limited Time only• Award-Winning Brand and Design Consultancy • Claim Up to 50% EDG Grant for Your Brand. Limited Time only• Award-Winning Brand and Design Consultancy • Claim Up to 50% EDG Grant for Your Brand. Limited Time only• Award-Winning Brand and Design Consultancy • Claim Up to 50% EDG Grant for Your Brand. Limited Time only

An Award-Winning
Coliving Space in Singapore

Branding

Communication Design

UI/UX Design

{ Not Just Another Co-living Space! }

Coliwoo is a leading co-living brand in Singapore that caters to professionals, students, and expatriates seeking flexible, community-driven living arrangements. Part of LHN Group, a renowned real estate and property management company, Coliwoo aims to redefine urban living by creating vibrant spaces that promote social interaction and personal well-being.

Their properties are strategically located in key areas across Singapore, offering tenants convenience, comfort, and a strong sense of belonging. Coliwoo’s unique approach integrates thoughtfully designed spaces that blend privacy with communal areas, encouraging residents to connect through shared experiences such as social events, coworking lounges, and wellness amenities. Whether for short-term stays or long-term leases, Coliwoo provides versatile accommodation solutions tailored to the needs of the modern urbanite.

Their mission is to foster a lifestyle where residents can thrive both personally and professionally, promoting balance, collaboration, and creativity. By continually expanding their offerings and enhancing the quality of their services, Coliwoo has positioned itself as a pioneer in Singapore’s fast-growing co-living market. Through their innovative approach, Coliwoo is reshaping how people live, work, and interact in a world where flexibility and community have become essential aspects of modern life.

{ THE CREATIVE CHALLENGE }

An outdated and cluttered digital presence that failed to communicate the brand’s value and attract organic traffic

01
Coliwoo’s previous website did not clearly convey its positioning as a modern community driven co living solution
02
The site design and messaging lacked cohesion, making it difficult to tell the brand story effectively
03
Cluttered UI and UX created a fragmented and confusing browsing experience for visitors
04
Limited features and unoptimised navigation reduced the site’s ability to support business operations
05
Poor SEO structure and minimal search friendly content hindered organic reach, making it difficult to connect with potential customers

{ THE OUTCOME }

Delivered a modern, intuitive, and search optimised website that strengthened brand presence and engagement

Revamped the website with a clean and intuitive design optimised for both desktop and mobile
Created a seamless digital experience enabling visitors to explore property listings, amenities, and booking options with ease
Developed a fresh graphic style including custom illustrations, typography, and a vibrant colour palette that reflects the brand’s community driven values
Implemented SEO optimised content to attract target audiences such as students and expatriates
Improved organic traffic and search rankings while positioning Coliwoo as a competitive digital first co living brand

{ The User Interface (UI) Design }

In alignment with Coliwoo’s vision to lead Singapore’s co-living industry, we developed a vibrant and user-friendly website design that embodies the brand’s youthful and community-driven identity. The new interface incorporates a lively palette of bright yellows and dynamic colours, complemented by modern typography, aspirational lifestyle imagery, and custom illustrations. These illustrations add a playful, engaging touch to the site, enhancing visual storytelling and reinforcing key brand messages.

{ Organising the Information Architecture }

Following our UI/UX research and analysis of Coliwoo’s previous website, we identified key usability issues that hindered navigation and content discovery. The next step in our process was reorganising the Information Architecture (IA) to create a more intuitive and structured experience.

Our goal was to ensure that essential content, such as property details, booking options, and community events, could be easily located and accessed by users. We conducted a series of card-sorting exercises with target users to understand their mental models and expectations. Based on these insights, we designed a streamlined site map that prioritises core functions, such as property search, booking inquiries, and informational pages on Coliwoo’s offerings.

This well-planned IA improves user flow and task completion, enabling residents and prospective tenants to navigate the website seamlessly. By optimising the structure, Coliwoo can now deliver a more effective, user-friendly digital experience that supports both engagement and conversion goals.

“The theme of this year’s Awards is, “Branding in the Smart Future, 智启未来”. This year’s awardees have demonstrated their ability to do just that; using technologies, such as Al, to enhance their business proposition. One example is Coliwoo. Coliwoo is a winner under the Promising Brands category. Coliwoo is a co-living accommodation operator, which utilises digital technologies such as 3D tours and a mobile app to enhance its operations and user experience.”

Josephine TeoSpeech

Minister

Our Featured Work

An Award-Winning
Coliving Space in Singapore

Our Featured Work

Dalezz

Singapore’s First Glueless Angbao Design with Augmented Reality

Ritter Sport

Yulia Saksen

Your brand might look great.
But is it working?

An Award-WinningColiving Space in Singapore

Our Featured Work

Dalezz

Singapore’s First Glueless Angbao Design with Augmented Reality

Ritter Sport

Yulia Saksen

Your brand might look great. But is it working?

An Award-Winning
Coliving Space in Singapore

Your brand might look great.
But is it working?