Minimax’s brand identity is meticulously applied across all its touchpoints, ensuring a consistent and cohesive representation of its core message, “Builders for Designers.” The brand’s logo, typography, and colour palette reflect modernity, precision, and creativity, with the logo symbolizing flexibility and progression through its slabbed “M” design. The chosen earthy tones, paired with the modern typography, create a professional yet approachable aesthetic that resonates with the brand’s audience. The imagery used in Minimax’s branding emphasizes attention to detail, craftsmanship, and the collaborative process, reinforcing its role as a specialist in interior construction for designers.

Digital and print applications, including business cards, social media, and drawing templates, align with the brand’s identity, delivering clarity and professionalism at every interaction. The website serves as a digital portfolio, showcasing Minimax’s expertise and commitment to transforming designers’ visions into reality. By ensuring a seamless experience across all touchpoints, Minimax positions itself as the go-to partner for designers seeking specialized construction solutions.

The brand rollout for Minimax centered on equipping the team with a comprehensive brand manual to ensure consistent implementation of the new brand identity across all channels. This manual provided detailed guidelines on the use of the brand’s visual elements, tone of voice, and messaging to maintain cohesion in communications, both internally and externally. By distributing this manual, Minimax empowered its staff, contractors, and partners to align with the newly refined brand positioning, ensuring every touchpoint—whether business cards, digital platforms, or marketing materials—communicated the company’s core message effectively. This structured approach laid the foundation for a unified brand experience as Minimax continued to grow and expand its market presence.