Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only
The Organisation Transformation Grant (OTG) supports heritage businesses and organisations in adopting transformative and innovative projects for long-term sustainability and growth.
{ What is OTG? }
The Organisation Transformation Grant (OTG) by the National Heritage Board (NHB) supports heritage businesses and organisations in developing transformative and innovative initiatives that strengthen their long-term sustainability and viability.
From new products and improved business processes to rebranding, digital transformation and marketing, OTG helps heritage businesses evolve while continuing to build on their heritage foundations. National Heritage Board
OTG opens for applications twice a year. Refer to the official NHB OTG page for the latest application windows and programme details.
{ Eligibility }
{ What OTG Supports }
OTG supports different areas of heritage business transformation, from developing new offerings to improving operations, brand and customer engagement. The information below is a summary; full support details are available on the official NHB OTG page.
Develop new opportunities and strengthen what your business offers.
Build the capabilities and skills needed for sustainable growth.
Improve productivity through better processes and technology.
Strengthen how your business operates, competes and positions itself.
Reach new audiences through marketing and customer-facing initiatives.
{ The Comparison }
A quick comparison to help you understand where OTG fits among Singapore's business support schemes.
| CATEGORY | OTG | GDRD Grant | EDG |
|---|---|---|---|
| Type of support | Co-funding grant | Co-funding grant | Cash reimbursement grant |
| Best for | Heritage business transformation | Design research, innovation and development | Business upgrading, innovation and growth |
| Main Benefit | Up to 80% of supportable costs, capped at S$40,000 | Up to 50% of qualifying project costs | Up to 50% of qualifying project costs |
| Administered by | National Heritage Board | DesignSingapore Council | Enterprise Singapore |
| When you benefit | Initial funding upon acceptance; balance after project completion | 30% upon acceptance; balance after completion | After project completion and claims approval |
{ How Creativeans Support }
Creativeans can support heritage businesses in developing and delivering OTG-aligned transformation projects across branding, research, customer experience, digital and marketing initiatives.
Identify transformation opportunities and define a clear project scope
Refresh brand positioning, identity and customer-facing touchpoints
Conduct market research and develop new customer experiences
Design websites, digital experiences and physical brand touchpoints
Develop marketing strategies, campaigns and content for transformation
Confirm your organisation and proposed transformation project are suitable for OTG.
01
Define the project scope, transformation goals, budget, quotations and supporting documents.
02
Submit the completed application using your organisation's valid Corppass account.
03
Shortlisted applicants attend a 30–45 minute online interview with the OTG Secretariat.
04
NHB evaluates the project's transformation value, ability to deliver and proposed budget.
05
Successful applicants accept the Letter of Award and receive the applicable first instalment.
06
Complete the approved transformation project and submit the required project reports and deliverables.
07
Submit the required financial documents for assessment and release of the remaining grant.
08{ FAQ }
OTG is a competitive grant. NHB assesses applications based on the project’s transformation and innovation value, the applicant’s ability and commitment to deliver the proposed project, and whether the proposed budget is realistic and well supported.
Enterprise Development Grant
For projects that upgrade your business, build innovation capability, or take you into new markets. Funds qualifying third-party consultancy, software, equipment, and internal manpower costs. Up to 50% support for SMEs.
Double Tax Deduction for Internationalisation
A tax incentive, not a grant. Lets eligible Singapore companies deduct 200% of qualifying expenses incurred for internationalisation activities, against taxable income. Administered by IRAS and EnterpriseSG.
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