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Grants / Organisation Transformation Grant (OTG) Singapore

Help Your Heritage Business Stay Relevant

Up to 80% of supportable project costs, capped at S$40,000 per project. Subject to NHB approval.

Build on what makes your business distinctive. Creativeans helps heritage businesses clarify their brand, reach new audiences and improve how customers experience their products and services.

Discuss Your OTG Project
Pek Sin Choon Branding Challenge

{ What is OTG? }

Supporting Heritage Businesses to Transform and Grow

The Organisation Transformation Grant (OTG) by the National Heritage Board (NHB) supports heritage businesses and organisations in developing transformative and innovative initiatives that strengthen their long-term sustainability and viability.

From new products and improved business processes to rebranding, digital transformation and marketing, OTG helps heritage businesses evolve while continuing to build on their heritage foundations. National Heritage Board

OTG opens for applications twice a year. Refer to the official NHB OTG page for the latest application windows and programme details.

{ Eligibility }

To apply for OTG, your organisation should:
Be a heritage business or organisation: OTG is open to both profit and non-profit heritage organisations.
Be registered in Singapore: Applicants must be registered with ACRA or the Registry of Societies.
Demonstrate a clear connection to heritage: This may include traditional crafts or food, cultural heritage practices, contributions to a cultural neighbourhood or precinct, or the revival of heritage products and services.

This is a summary of the eligibility requirements. Refer to the official NHB OTG page for the full criteria, or speak with us about whether your proposed transformation project may be suitable for OTG support.

{ What OTG Supports }

5 Areas of Business Transformation

OTG supports different areas of heritage business transformation, from developing new offerings to improving operations, brand and customer engagement. The information below is a summary; full support details are available on the official NHB OTG page.

Products & Services

Products & Services

Develop new opportunities and strengthen what your business offers.

  • New or rebranded product lines
  • Product and service enhancements
  • New ways of engaging customers
01
People

People

Build the capabilities and skills needed for sustainable growth.

  • Heritage skills transmission
  • Employee skills upgrading
  • Improved manpower capability and efficiency
02
Process & Systems

Process & Systems

Improve productivity through better processes and technology.

  • Automation of manual processes
  • Digital tools and platforms
  • Improved operational and customer experience
03
Business Improvements

Business Improvements

Strengthen how your business operates, competes and positions itself.

  • Business and workflow improvements
  • Rebranding
  • Market research
04
Marketing & Publicity

Marketing & Publicity

Reach new audiences through marketing and customer-facing initiatives.

  • Marketing campaigns and strategies
  • Events, trade shows and in-store design
  • Content, digital advertising and website redevelopment
05

{ The Comparison }

How OTG Differs from Other Grants

A quick comparison to help you understand where OTG fits among Singapore's business support schemes.

CATEGORYOTGGDRD GrantDTDi
Type of supportCo-funding grantCo-funding grantTax deduction incentive
Best forHeritage business transformationDesign research, innovation and developmentInternationalisation expense deduction
Main BenefitUp to 80% of supportable costs, capped at S$40,000Up to 50% of qualifying project costs200% tax deduction on qualifying expenses
Administered byNational Heritage BoardDesignSingapore CouncilIRAS (with EnterpriseSG)
When you benefit50% upon acceptance; final reimbursement after audit, subject to award terms30% upon acceptance; balance after completionWhen filing corporate income tax
NHB’s linked OTG guidelines provide for 50% of the approved grant upon acceptance. The final payment reimburses supportable project costs after the budget statement is audited, up to the remaining 50% of the approved grant. The Letter of Award sets the terms for each project.

{ How Creativeans Can Help }

Branding and Design for Heritage Businesses

We start by understanding your heritage, customers and business priorities. Then we shape the brand strategy, identity and customer experience around the change you want to make.

01

Identify transformation opportunities and define a clear project scope

02

Refresh brand positioning, identity and customer-facing touchpoints

03

Conduct market research and develop new customer experiences

04

Design websites, digital experiences and customer-facing brand materials

05

Develop marketing strategies, campaigns and content for transformation

OTG support depends on a clear transformation plan and outcomes. A routine logo, website or campaign refresh alone does not establish eligibility.
Discuss Your OTG Project

Application Process

Check the application timing before starting work. Projects that have already started before application are not eligible, and costs incurred before the grant award start date are not supported. Planning and ideation may take place before application.

Check eligibility & application window

Confirm your organisation and proposed transformation project are suitable for OTG.

01

Prepare proposal & budget

Define the project scope, transformation goals, budget, quotations and supporting documents.

02

Submit via OurSG Grants

Submit the completed application using your organisation's valid Corppass account.

03

Attend shortlisted interview

Shortlisted applicants attend a 30–45 minute online interview with the OTG Secretariat.

04

Application assessment

NHB evaluates the project's transformation value, ability to deliver and proposed budget.

05

Accept the grant offer

Successful applicants accept the Letter of Award and receive the applicable first instalment.

06

Deliver project & report

Complete the approved transformation project and submit the required project reports and deliverables.

07

Complete final claim

Submit the required financial documents for assessment and release of the remaining grant.

08

{ FAQ }

Frequently Asked Questions

Quick answers to common questions about the Organisation Transformation Grant.
How are OTG applications assessed?

OTG is a competitive grant. NHB assesses applications based on the project’s transformation and innovation value, the applicant’s ability and commitment to deliver the proposed project, and whether the proposed budget is realistic and well supported.

How much funding can OTG provide?

OTG can support up to 80% of supportable project costs, capped at S$40,000 per project. The final amount awarded depends on NHB’s assessment of the proposed project and supportable costs.

When can I apply for OTG?

OTG opens for applications twice a year. As application dates may change, check the official NHB OTG page for the latest window and submission deadline.

Can OTG support branding and rebranding?

Yes, rebranding is listed as an example of a business improvement initiative that may be supported where it contributes to the proposed transformation and improved business outcomes.

Can OTG support website and digital projects?

OTG may support digital tools and platforms that improve business opportunities or customer experience, as well as redevelopment of online assets such as websites when they form part of the transformation project.

Can OTG support marketing campaigns?

Yes, marketing campaigns, strategies, content creation, online advertising and related initiatives may be considered. However, marketing existing products or services alone is not supported unless its role in the wider transformation project is clearly established.

What types of transformation projects have previously received OTG support?

NHB has published examples involving areas such as rebranding, product and packaging innovation, new product development, website redesign and business innovation. Each new application is assessed independently against the current OTG requirements.

What happens if my application documents are incomplete?

NHB states that incomplete documents and applications may not be assessed, so applicants should ensure all required proposals, budgets, quotations and supporting information are submitted.

What if my vendor quotation is in a foreign currency?

For purchases quoted in currencies other than SGD, NHB requires the quotation to be provided in SGD using a local bank’s exchange rate.

How is OTG funding disbursed?

Funding is released in stages. The first instalment is provided upon award acceptance, while subsequent instalments are tied to successful project completion and the required post-project and financial reporting. The exact instalment structure varies according to the approved grant amount.

How long can an OTG project take?

Supported OTG projects should be completed within two years from the project start date.

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