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Powering Progress
PacificLight’s bright decade
of energy and impact
{ Project Overview }
{ Creative Challenge }
- 01
PacificLight wanted to mark its 10th anniversary with a digital experience that honoured a decade of milestones
- 02
There was no dedicated platform to communicate its legacy sustainability initiatives and community impact in a compelling way
- 03
The challenge was to design a microsite that balanced corporate professionalism with warmth storytelling and visual vibrancy
- 04
The experience needed to resonate with both internal stakeholders and the wider public
- 05
Without the right approach the anniversary risked being underrepresented online and missing an opportunity to connect emotionally with audiences
{ The Solution }
Developed the microsite under the theme A Decade of Powering Moments Powering Dreams Power Life
Incorporated scroll based storytelling to guide visitors through key milestones and achievements
Designed animated illustrations and a vibrant visual style to bring warmth and personality to the content
Ensured intuitive navigation for a smooth and engaging user experience
Showcased sustainability efforts and community initiatives in an accessible and visually appealing format
Delivered an engaging landing page that strengthened brand perception and created a memorable anniversary experience
{ Brand Audit }
{ Brand Positioning }
{ Brand Identity }
{ Brand Touchpoints }
