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Heuristics Checklist
Heuristics Checklist

Do you know how effective your website is? Have you ever wondered how to evaluate your own website?

To reach your audience, a good website is essential. Its user interface should friendly and simple to use, yet effective at bringing its message across. Use this heuristics checklist to evaluate your current website, take notes as you go along, and be firm about your findings. The 10 heuristics principles cover different aspects that ultimately brings about a user-friendly interface.Step on how to use this checklist.

Start evaluating your website now by downloading the checklist!

Click here to download!

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Digital Inventory Checklist
Digital Inventory Checklist

Do you know how well your online assets are connecting with your customers?

As we accelerate into the digital economy to better participate in a post-Covid world, more and more brands are ramping up efforts to digitalise their businesses. A digital presence is almost imperative in most companies, small or old. Use this digital inventory checklist to determine if you have all the tools and touchpoints needed to jumpstart your digital journey.

Step on how to use this checklist.

Start evaluating your online assets now by downloading the checklist!

Click here to download!

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Brand Audit Checklist
Brand Audit Checklist

Did you know that your customers’ first impressions of your brand create expectations of the quality and value of the products and/or services you offer? On top of that, it affects how they feel when using your products and/or services.

Determining what your brand is and what it means is essential to providing customers with a unified experience. Use this branding checklist to evaluate your current efforts and find out if any of your touchpoints are outdated or not a great fit for your brand. Otherwise, the unchecked elements on your checklist serve as a foundation as you go through your brand transformation.

Step on how to use this checklist.

Start evaluating your brand now by downloading the checklist!

Click here to download!

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Creativeans_Idea Dice_Banner
Idea Dice

 

Why Idea Dice?

Throughout our years of working with different organisations, we realised the one thing people get stuck at the most – coming up with a “solution.” To tackle this, we designed a creative tool, one aimed at non-designers. Developed by C-Academy, the educational arm of Creativeans, this tool is able to help you through the design thinking process as well as problem solving. The Idea Dice also acts as a form of engagement within the team, allowing for ideas to mingle.

Through the nine dices, you will find nine topics that are split into three categories. Each of these three categories comes with a set of three dices, featuring six icons each. The flexibility of the Idea Dice gives you the option of either following a template or interpreting the icons on your own.

 

Creativeans Idea Dice, Demographics

Demographics consists of users, occupations and society. These three categories can help you group people based on variables including age, race, gender, etc. By understanding the different groups of people in the market, you can identify your target audience and what solutions would suit them best.

 

Creativeans Idea Dice, Psychographics

Psychographics is made up of senses, emotions and Maslow’s hierarchy of needs. By grouping individuals based on personality types, values, interests, attitudes, this category helps you comprehend your audiences’ behaviours and how effective your solution would be on them psychologically.

 

Creativeans Idea Dice, Things

Things comprises of shapes, platforms and natural resources. This category refers to objects or situations. By putting several of these elements together, this can help paint a scenario which would allow you to centralise your idea or solution around a given context.

 

 

DESIGN THINKING PROCESS

 

The idea dice can guide you through the design thinking process in a simple three step method. This is done by identifying your problem statements and target audience. By understanding these aspects, you can then create a value proposition statement tailored to the objectives of your organisation.

 

Creativeans Idea Dice Brainstorm

 

 

HOW TO UNLEASH YOUR CREATIVITY

 

 

Creativeans Idea Dice, How to Unleash Your Creativity

 

CRAFT A VALUE PROPOSITION STATEMENT

 

Creativeans Idea Dice, Value Proposition Statement

 

Creativeans_Idea Dice_Button

 

PURCHASE THE IDEA DICE

 

Creativeans_Idea Dice Product Specifications

 

Specifications

One 65mm x 65mm x 30mm Cardboard Box | Nine 20mm x 20mm x 20mm Plastic Dices | One Printed Instructions Sheet

 

Purchase Idea Dice

Price: S$39.90

We will contact you to confirm your order and provide further details.

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are you brand dead?
Are You Brand Dead?

Branding always seems to be shrouded with mystery. What is branding? How do we brand anything? Why can’t we just leave it to the marketing guys?

Are You Brand Dead? is a light-hearted and essential guide book for brand owners to help them unravel the mystery of branding and build a brand through a tried and proven methodology – the Creativeans BrandBuilder™. A brainchild of brand consultants Kimming Yap and Yulia Saksen, and writer Judy Tham, this self-guide is a practical companion for every CEO, entrepreneur, marketer, communication specialist and business student. It ensures that those who want to learn about branding can do so easily, less the industry jargon.

The book also features step-by-step instructions on how to build a brand, self-assessments at the end of each chapter, and case studies on successful brands that offer insights on how branding has helped these companies in their respective industries.

If you are looking to breathe new life into your brand or desperately seeking help to revive what is almost or already dead, Are You Brand Dead? is the answer to your problem.

are you brand dead book content

Why Read This Book?

1. Learn the Creativeans BrandBuilder’s 5-step methodology to building a brand

2. Apply what you learn immediately with quick exercises

3. Highly engaging illustrations for easy understanding

4. Insightful case studies of well-known brands

5. Useful tips and bite-sized information for you to pick up along the way

 

Specifications

Paperback | PUR binding | Two paper stocks | 138mm x 210mm | 140 pages | ISBN 978-981-11-2233-0

 

Purchase Are You Brand Dead?

Price: S$21.90

We will contact you to confirm your order and provide further details.

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Kenapa Bisnis Kamu Perlu Branding
Kenapa Bisnis Kamu Perlu Branding?

Kalo kamu baru saja memberanikan diri buat terjun ke dunia entrepreneur, tau ngga hal penting apa yang perlu kamu fokuskan? Yup, Branding. Kamu pasti bertanya, apasih pentingnya Branding? Branding itu penting karena kamu harus bersaing dan harus bisa membedakan diri kamu dari para sainganmu.

Kami merekomendasikan branding untuk bisnismu karena branding itu penting banget! Ayuk deh kita telusurin kenapa bisnismu memerlukan si branding itu tadi:

Menarik Pelanggan Baru

Bisnis kamu sudah mempunyai beberapa langganan, hepi deh. Akan tetapi tanpa si branding, pelanggan kamu ngga akan bisa bertahan lama dan kamu akan menemukan dirimu sulit untuk mencari pelanggan baru. Dengan branding, pelanggan bisa mengidentifikasikan kamu dan juga bisa membedakan kamu dengan brand lainnya. Brand harus mempunyai identitas khusus seperti layaknya kita punya identitas KTP. Identitas brand itu harus konsisten di setiap touch points yang kamu punya; seperti kartu nama, website, kemasan produk, sales kit, seragam, dan lainnya; dalam hal warna, graphic style, imagery style dan lainnya harus terlihat seperti satu set. Hal ini sangat berperan besar untuk menarik dan mempertahankan pelangganmu.

 

Menciptakan Pengalaman Berkesan

Bayangkan jatah beras dirumah habis, dan kamu diharuskan untuk pergi ke warung di pojok jalan yang berjarak 10 meter untuk membeli sekarung beras. Kalau cuma jalan kaki ke sana hanya sekedar membeli tanpa basa-basi dengan si ibu penjual atau ngerumpi sama tetangga yang lagi mejeng disana, pasti pengalaman belanjaan kamu boring kan? Sama kesannnya kalau branding kamu itu membosankan, ketinggalan jaman, dan kurang berinteraksi dengan pelanggan, kamu mana mungkin bisa menghasilkan penjualan. Nah, disinilah si branding berperan untuk membantu mengomunikasikan bisnismu Banyak lho teknik branding yang bisa digunakan untuk menarik pelangganmu dan membuat bisnismu berkesan buat mereka!

 

Meningkatkan Citra Bisnismu

Pernah ngga kamu membuat kesalahan di masa lalu dan mau merubah cara pandang pelanggan terhadap bisnismu? Ini dia moment yang tepat untuk rebranding! Kamu bisa menggunakan jasa konsultasi branding profesional untuk meningkatkan brand kamu. Ngga semua konsultan branding ahli rebranding, jadi kamu harus selektif dan teliti dalam memilih jasa konsultan branding yang akan kamu pake.

 

Menjadikan Bisnis Kamu Unggul di Pasaran

Di pasaran memang banyak brand yang mencoba menarik perhatian kamu. Pernah ngga sih kamu merasa kalo brand yang ada di luar sana itu hampir semuanya terlihat sama, saling ikut-ikutan gaya sampe hampir ngga kelihatan bedanya satu dengan yang lain? Disinilah pentingnya brand positioning perusahaanmu. Posisi yang membedakan kamu dari yang lainnya dan juga posisi dimana kamu memberikan apa yang dicari-cari si pelanggan kamu. Dengan begitu, barulah brandmu bisa menonjol dari yang lainnya. Juga tunjukkanlah personality kamu, logo, warna, dan lainnya, dan juga cara kamu memasarkan produkmu harus mempunyai ciri khas tersendiri!

Perusahaan kami, Creativeans yang berdiri pada tahun 2012 merupakan agensi konsultasi dalam berbagai bidang kreatif yang berada di Singapura, Milan, dan Jakarta. Kami menciptakan brand berkesan untuk klien kami. Misi kami adalah membuat dunia menjadi tempat yang lebih kreatif.

 

Artikel ini adalah kutipan dari buku branding “Are You Brand Dead?” yang ditulis oleh Kimming Yap, Yulia Saksen, dan Judy Tham. Kunjungi: www.areyoubranddead.com untuk informasi lebih lanjut.

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5 Alasan Kenapa Branding Menentukan Hidup Matinya Perusahaan Kamu
5 Alasan Kenapa Branding Menentukan Hidup Matinya Perusahaan Kamu

Bisa dibilang masih banyak orang ngga tau pentingnya si branding untuk perusahaan mereka.

Kenapa bisa begitu?

Sebagai agensi branding terkemuka di Singapura, kami sering banget menerima pertanyaan “Seberapa pentingnya sih Branding itu?” dan setelah kami jelaskan ke klien kami, mereka baru sadar kalo banyak banget peluang yang telah mereka lewatkan.

Kalau kamu ngga menjadikan bisnismu sebagai brand, kamu akan melewatkan banyak kesempatan baik, yang berpotensi $$$. Semakin lama kamu menunda, kamu akan semakin kalah telak dari sainganmu.

“Sayang banget deh! Coba dari dulu kita udah tau duluan”, tutur si klien. Yah.. apa boleh buat lah ya, lebih baik melakukannya walaupun telat daripada ngga pernah memulainya sama sekali.

Banyak deh alasan kenapa Branding itu penting buat perusahaanmu. Di sini, kami sudah siapkan 5 poin penting khusus untuk kamu:

 

1. Kesan Pertama Itu Krusial Banget

Bayangkan, ada beratus-ratus produk terpajang di toko yang saling bersaing untuk mendapatkan perhatian kamu, dan pastinya kamu sebagai pelanggan punya pilihan, kan? Sebagai manusia, kita memiliki sifat dasar untuk menentukan pembelian berdasarkan dari kesan pertama, sama dengan halnya jatuh cinta. Simpelnya, kamu cuma punya satu kesempatan buat menarik perhatian si pelanggan supaya dia membeli produkmu dan bukan punya sainganmu.

Maka dari itu, kesan pertama krusial banget! Jadikanlah kesempatan emas itu untuk mempersembahkan brandmu sebaik mungkin.

Menurut penelitian, dibutuhkan 15 detik untuk si pelanggan mempertimbangkan suatu produk ketika mereka berbelanja, namun hanya dibutuhkan 4 detik untuk mereka menilai kesan pertama produk tersebut. Jadi, beberapa detik kritikal tersebut akan menentukan apakah produk kamu itu cocok atau ngga untuk si pelanggan – mereka akan berpikir “produk ini bisa membantu permasalahanku ngga, ya?” atau “kayaknya boleh juga deh cobain produk ini.

Sekarang kamu mengerti kan? brand kamu akan dinilai si pelanggan dari kesan pertama itu tadi. Jadi, brand yang kuat pastinya memiliki kesan pertama yang bagus.

 

2. Branding Bisa Meningkatkan Kepercayaan Pelangganmu

Para guru, orang tuamu, rekan bisnis, atau pacarmu akan bilang bahwa kepercayaan adalah aspek penting dari hubungan yang langgeng.

Sama halnya dengan si Branding.

Akhir-akhir ini, pelanggan suka curiga dengan produk-produk yang ditawarkan di pasaran dan kita ngga bisa menyalahkan mereka juga, karena memang kenyataannya banyak perusahaan yang ngga etis, seperti menyediakan produk berkualitas buruk, kurang transparan, dan banyak lagi trik-trik yang ngga etikal demi meningkatkan keuntungan tanpa mempedulikan kualitas dan mutu barang atau servis yang dijual. Ya ngga heran dong kalo tingkat kepercayaan si pelanggan menurun. Akan tetapi, disamping semuanya itu, kamu bisa membangun kepercayaan dan loyalitas si pelanggan dengan penyampaian yang baik supaya mereka setia pada esensi brand kamu.

Gimana sih cara membangun kepercayaan?

Mau itu dalam hidup kek, hubungan ataupun branding, kamu membangun kepercayaan dengan menjadi jujur dan menyampaikan pesan secara apa adanya, contohnya saat kamu menyuarakan janji brandmu. Kamu harus menyampaikannya dengan konsisten, karena itu akan menjadi sangat berarti bagi pelangganmu. Dan akhirnya, si pelanggan akan paham dengan apa yang harus mereka harapkan dari kamu. Mereka juga bisa melihat bahwa kamu sudah memikirkan segalanya dengan matang, bahwa kamu itu serius dan tulus dalam menyediakan produk atau servis yang bagus, dan kamu bisa menunjukkan kepada mereka bahwa kamu tahu apa yang kamu lakukan, bukan hanya sekedar janji buta.

 

3. Jauh di Mata, Dekat di Hati

Tau ngga? Brand yang ikonik akan lebih mudah diingat orang.

Sering kali pengalaman yang diterima dari brand yang ikonik akan teringat seumur hidup dan bahkan bisa teringat lebih dari sekedar visual. Bisa saja dalam bentuk penglihatan, pendengaran, rasa, penciuman, sentuhan, ataupun emosi.

Ngga percaya? Mari kita buktikan dengan eksperimen simpel berikut ini.

Tutup matamu dan pikirkan satu brand. Apa yang kamu ingat dari produk brand tersebut? Warnanya? Logonya? Tagline? Atau irama lagunya, mungkin? Kalau brandnya itu makanan atau parfum, ingat ngga wanginya seperti apa? Gimana kesan gigitan pertama saat kamu memakannya? atau gimana perasaan kamu ketika pertama kali melihat iklan dari brand tersebut yang ditayangkan di televisi atau di handphonemu? Inget ngga emosi yang kamu rasakan seperti kegembiraan, antisipasi, atau kebanggaan ketika pertama kali kamu membeli atau menggunakan produknya?

Kita ngga peduli apakah produknya masih ada atau ngga, kemungkinan besar kamu ngga akan pernah lupa brand favoritmu dan pengalaman apa yang kamu rasakan dengan brand tersebut.

Lucu, kan? Barusan kamu baru saja membuktikan Jadi, bangunlah brand yang kuat untuk meningkatkan awareness perusahaanmu. Dengan begitu, sudah dipastikan brand kamu akan diingat dalam jangka waktu yang panjang.

 

4. Menyampaikan Value Perusahaanmu

Kita ngga lagi hidup di dunia yang simpel dimana pelanggan cuma mau memenuhi kebutuhan dasar dan fungsionalnya. Pastikan kamu mau mengelola dan meningkatkan value yang didapat dari produk atau layanan yang kamu berikan. Misalnya, saat seseorang datang ke Starbucks dan membeli secangkir mocha, dia membeli lebih dari sekedar secangkir kopi. Dia membeli keseluruhan brand experience Starbucks – interior atmosfer, layanan yang ramah, kualitas biji kopi, alunan lagu café yang menenangkan hati, harumnya kopi yang disajikan, dan masih banyak lagi. Dan ngga cuma itu, pelanggan juga membeli gaya hidup dengan menjadi Starbucks member, mereka bisa mengumpulkan rewards poin dan menjadi bagian dari ekosistem Starbucks sepenuhnya.

Pelanggan harus melihat brand kamu sebagai sesuatu yang bermakna baginya sebelum mereka bisa diyakinkan untuk membeli produkmu. Tugasmu adalah untuk mencari tahu pandangan mereka terhadap brandmu. Dari informasi tersebut, barulah kamu bangun identitas brand yang kuat untuk menjalin hubungan dengan mereka.

 

5. Inside Out Identity

Perusahaan adalah sebuah entitas, bukan hanya sekedar bangunan yang melibatkan banyak orang untuk menyediakan produk atau servis. Sebuah entitas butuh proporsi unik untuk menarik dan mempertahankan audiens internal seperti karyawan, investor, dan mitra kerja, maupun eksternal seperti pelanggan, media, serta karyawan berpotensial, dll.

Dengan menciptakan brand yang kuat dan mudah diucapkan, kamu sudah menyatakan khas dan keunikan perusahaanmu yang akan membedakan kamu dari sainganmu. Selanjutnya, kamu harus mempertahankan identitas brand kamu dengan konsisten.

Perusahaan kami – Creativeans didirikan sejak tahun 2012 merupakan agensi konsultasi dalam berbagai bidang kreatif yang berada di Singapura, Milan, dan Jakarta. Kami menciptakan brand berkesan untuk klien-klien kami. Misi kami adalah membuat dunia menjadi tempat yang lebih kreatif.

 

Artikel ini adalah kutipan dari buku branding “Are You Brand Dead?” yang ditulis oleh Kimming Yap, Yulia Saksen, dan Judy Tham. Kunjungi: www.areyoubranddead.com untuk informasi lebih lanjut.

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Singapore Digital Branding Industry Report Says Customer Experience Ranked 1st

Whether you are a business owner or current affairs enthusiast, you will be surprised to learn that in today’s climate, businesses are prioritising customer experience over product or service quality.

During the Covid-19 pandemic, Creativeans, a brand and design management consultancy, has conducted an industry survey with 324 local SMEs from 25 May 2020 to 15 July 2020 to find out more about market reality. Customer experience is the clear winner with 39% of the businesses across industries deeming it as the most important brand differentiator. With customer experience ranked at the top, we understand its importance and agree on it, but how does this affect businesses and how should businesses go about doing differentiated customer experience?

Which digital channel or medium has the greatest impact on your brand’s visibility?

We learnt that customer experience is linked to business’ visibility and perception. From the survey, businesses are synonymous in saying that social media and website have the greatest impact on visibility and perception. Across the different business models, social media have the greatest impact with 43% B2B2C, 34% B2C and 23% B2C pointing towards social media.

The number of people using social media in Singapore is 4.82 million in 2020 and it is estimated to increase to 5.09 million in 2025 (Statistia 2019). One of the most popular methods of social media marketing is influencer marketing. Influencer marketing is effective because customers naturally trust recommendations from people more than they trust brands. 40% of 16-24 years old in Singapore say that they trust what people say online about brands more than ‘official’ sources, such as brands’ own websites, newspapers or TV adverts (starngage.com)

However, our survey also showed that not all businesses have social media presence. Why is this so?

The biggest challenge faced in becoming a digitally-first organisation

According to 31% of the directors and owners as well as 47% of the managers and executive, the main challenge to be digitally-first is the skill and knowledge gap. Another prominent problem is that there are too many technologies to choose and this was voted by 26% directors and owners and 15% managers and executives.

To overcome these challenges, the government has released several grants. These are meant to help companies be digital-first and equip businesses in this technologically advanced era. One of the grants available is the Enterprise Development Grant (EDG) and it aims to help businesses to upgrade capabilities, innovate and venture overseas. As announced at Supplementary Budget 2020, this grant funds 90% of the qualifying project costs.

Another programme initiated by the government is the IMDA’s “Grow Digital” Programme. This programme helps to connect SME suppliers with potential overseas clients, train and support businesses to build competencies for cross-border e-commerce as well as to optimize listings on overseas e-marketplaces (IMDA.gov.sg). According to Business Times, this programme has helped more than 500 SMEs in Singapore to access new markets overseas through e-commerce platforms.

 

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10 Heuristics Evaluations You Need to Conduct for Website Audit
10 Heuristics Evaluations You Need to Conduct for Website Audit

With the prevalence of the internet and in current times where we are living with the COVID-19 pandemic, online platforms have become the norm and a major resource for most if not all businesses. Many companies are starting to see the importance in websites as gateways to their customers.

For websites, user interface design is important as it can make or break your customer engagement. By having a fluid and intuitive interface, it increases user duration and experience. Taking apple as an example, one thing comes to mind, fluidity and the “ease of use”. This aspect is present in all of their user interfaces, applying to both their products and website. Their website meets a specific set of criteria, allowing for a smooth and user-friendly interface. The reason for their large customer pool is not just because of their products, but the experience you get when scrolling through their website looking for a product or even for a purchase. Having an effective website will entice your customers to stay longer and engage with your online presence.

When Creativeans set out to redesign our website, understanding the importance of user interface was not enough, we needed to find ways to better optimise our website for a more efficient user experience. In addition to the expansion of our services, both the content and design of our site needs to be improved as well. We aimed to create a new site that could enhance the overall site speed and quality of our user’s experience.

To achieve this, we set out to understand the performance of our current site by utilising a method called Heuristics Evaluation. An evaluation method based upon a set of design principles; it can be employed to detect problems in a user interface. Following the principles as a ten-step checklist, it directed us through a step-by-step fashion to fulfil the list of things that our new website required.

 

The ten steps are as follows:

1. Visibility of system users

The system should always keep users informed about is going on, through appropriate feedback within reasonable time.

2. Match between system and the real world

The system should speak the users’ language, with words, phrases and concepts familiar to the user, rather than system-oriented terms. Follow real-world conventions, making information appear in a natural and logical order.

3. User control and freedom

Users often choose system functions by mistake and will need a clearly marked “emergency exit” to leave the unwanted state without having to go through an extended dialogue. Support undo and redo.

4. Consistency and standards

Users should not have to wonder whether different words, situations, or actions mean the same thing.

5. Error prevention

Even better than good error messages is a careful design which prevents a problem from occurring in the first place. Either eliminate error-prone conditions or check for them and present users with a confirmation option before they commit to the action.

6. Recognition rather than recall

Minimise the user’s memory load by making objects, actions, and options visible. The user should not have to remember information from one part of the dialogue to another. Instructions for use of the system should be visible or easily retrievable whenever appropriate.

7. Flexibility and efficiency of use

Accelerators — unseen by the novice user — may often speed up the interaction for the expert user such that the system can cater to both inexperienced and experienced users. Allow users to tailor frequent actions.

8. Aesthetic and minimalist design

Dialogues should not contain information which is irrelevant or rarely needed. Every extra unit of information in a dialogue competes with the relevant units of information and diminishes their relative visibility.

9. Help users recognise, diagnose and recover from errors

Error messages should be expressed in plain language (no codes), precisely indicate the problem, and constructively suggest a solution.

10. Help and documentation

Even though it is better if the system can be used without documentation, it may be necessary to provide help and documentation. Any such information should be easy to search, focused on the user’s task, list concrete steps to be carried out, and not be too large.

 

The checklist provided us quantifiable insights to evaluate the usability and performance of our old website. By conducting and analysing the Heuristics Evaluation, we can identify improvements to include in our new website and avoid making the mistakes in our old site. Thus, enabling us to design a new website that bridges aesthetics and functionalities for an immersive and intuitive user experience.

 

Related Article: How to Use Heat Maps to Improve Your Website User Experience

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Mau Ga Kamu Beli Dari Toko Sendiri?
Mau Ga Kamu Beli Dari Toko Sendiri?

Pernah ga sih kalian kepikiran “kenapa toko di seberang lebih banyak pelanggan yang datang dan wajahnya kelihatan puas saat keluar dari toko dibandingkan dengan toko lainnya?”

Kalau kalian adalah pemilik bisnis dari toko pertama yang disebut di atas, menurutmu, apa yang sudah kamu lakukan dengan baik dan gimana cara meningkatkan bisnis kamu supaya lebih sukses lagi kedepannya?

Dan kalau (nasib) kamu adalah pemilik bisnis yang kurang pelanggan, hal apa yang bisa kamu lakukan untuk mendapatkan perhatian si pelanggan supaya mereka datang ke tokomu, beli dari kamu, dan akhirnya menjadi pelanggan setia?

Satu poin yang sangat penting yang membuat beberapa brand terlihat jauh lebih sukses daripada yang lain (selain merekrut brand consultant yang profesional) adalah komitmen kamu sebagai brand owner untuk mengupayakan brand kamu sendiri.

Komitmen itu harus datang dari semua tingkatan di dalam organisasi – mulai dari si boss, kepala marketing, bagian personalia, pengangkat telepon, sampai dengan petugas kebersihan dan bapak satpam. Istilahnya, semua orang di perusahaan harus ngerti seberapa pentingnya hal ini dan bersedia untuk memperjuangkan sepenuhnya untuk si Brand. Semua anggota perusahaan harus menjadi brand itu sendiri, seperti paham brand position, menerapkan brand personality, berperilaku konsisten dan mengikuti aturan yang sudah diuraikan si Brand sebagai ‘wakil berjalan’, dan yang terakhir, ingat dan penuhilah apa yang sudah dijanjikan oleh brand kamu!

 

Branding bukan lagi pilihan.

Di jaman sekarang, kamu ga bisa lagi mengabaikan branding karena branding itu sendiri adalah satu kesatuan dari bisnis kamu. Brand Sells. Titik. Kalau kamu merasa “Branding mah ga penting untuk dilakukan sekarang”, sudah pasti sainganmu akan melakukannya duluan dan mereka akan dengan cepat melampaui kamu dipasaran bahkan memungkinkan mereka untuk merampok langgananmu.

“Branding itu mahal lho”, seperti yang dikatakan sebagian orang memang ada benarnya juga; karena si pelanggan butuh waktu yang lama untuk mengingat Brand kamu – ga bisa dalam satu atau dua hari saja. Disamping itu, juga dibutuhkan penerapan yang konsisten dari si brand. Brand itu bukan hanya sekedar logo desain yang kreatif, interior toko yang megah, atau seragam staf kamu yang keren, melainkan penggabungan dari semua hal tersebut, bahkan lebih. Hal ini perlu diciptakan untuk memberikan suatu brand experience yang unik yang bisa membuat si pelanggan tersenyum saat keluar dari tokomu, sesuatu yang membuat mereka merekomendasikan brand kamu ke keluarga dan teman-temannya, dan yang pasti, mereka akan menjadi salah satu pelanggan setiamu yang akan terus datang kembali ke tokomu.

Kalau perusahaan kamu itu perusahaan lokal yang berada di Singapura, Selamat, ya! kamu beruntung karena telah memiliki pemerintah yang sangat mendukung, mengerti betapa pentingnya Branding untuk suatu perusahaan, dan bersedia untuk menyediakan dana yang cuma-cuma untuk membantu meningkatkan brand kamu.

 

Related Article: Branding Itu Apa Sih?

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creativeans website design heatmap analysis banner
How to Use Heat Maps to Improve Your Website User Experience

Website is increasingly vital for businesses to connect, engage and sell to customers. Yet many companies make the mistake of neglecting their website for a variety of reasons. Some may feel it is irrelevant, while others think that it only applies to certain industries that provide e-commerce or digital solutions. Especially now with the Covid-19 pandemic, our lifestyles have shifted mostly online; a business’s website has become the highway to reach your customers.

Creativeans’ previous website was built back in 2015 and many things have since change. Not only has our services expanded to include UI/UX and web design, but our business has pivoted as well. Additionally, our outdated website structure simply cannot deliver the functionality and experience we wanted to deliver to our users, and the lacklustre content also affected our site’s search engine ranking. Thus, we set off our website re-design to focus on improving user experience, optimisation of SEO and speed. We also wanted to create more immersive content whilst updating our branding, services and works.

To achieve our new goals, we needed to understand how users behave and interact within our site so we can determine how we can improve our website. We utilised Hotjar, an online analysis platform that uses heat maps to record websites’ user behaviour. Heat maps consist of three types – the scroll, click and movement maps.

 

Scroll Maps Analysis

creativeans website design scroll map analysis

Scroll maps provide a visual scale for the average fold rating, informing us on the mean visibility users see on their screens before scrolling further. By analysing scroll maps, we were also able to discover where users lose interest in individual web pages and the percentage of users that dropped off so we can review our content layout and strategy. The red represents most views in comparison to the blues where most users do not scroll to. We also identified possible false bottoms in our web pages – this happens when users do not reach the pages further down. This could be caused by line breaks or white spaces, giving the impression of the site having already ended.

 

Click Maps Analysis

creativeans website design click map analysis

Secondly, we analysed click maps that record where users click, tracking on-page user engagement – buttons, links and images. With the data, we can understand what gets more clicks and how recognisable a link or image is. We learnt which of our subpages garnered the most interest, it also brought to light that no one was watching our video.

 

Move Maps Analysis

creativeans website design move map analysis

Lastly, a move map provides an overview of how users move their cursors and where they stop. This informs us on our site’s user experience, how intuitive or easy it is to navigate around. We could also tell the type of content people paid most attention to are our Works and Services, with the least being the Contact Number and Footer Form.

After the launch of our new website design, we compared the new site’s performance with the old website between the same periods of 2019 and 2020 respectively. The bounce rate has fallen by 17%, which means less users are exiting our website after viewing only one page. There was also a 39% increase in users’ average session duration; more people stayed on our site for longer periods of time. This improvement proves that our site is engaging, and users are staying to explore more content. By using tools such as Heat Maps in the redesign of our website, we can make more precise design iterations and deliver tangible results.

 

Related Article: 10 Heuristics Evaluations You Need to Conduct for Website Audit

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Types of Packaging Commonly Seen

types of packaging commonly seen

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why branding is important
Why Branding?

If you recently ventured out into running your own business and is struggling to compete, here is a secret; you need to focus on branding. Why? Well, primarily because you need to differentiate from your competitors, and there are additional reasons why you need to focus on branding your business.

 

Consider the following reasons why we recommend branding your business:

To attract new customers

While you may already have a good customer stream in place, without branding you won’t be able to retain your customers over the long-term and you certainly won’t be able to drum up new ones. Branding helps customers identify who you are. A consistent brand identity across different design touch points play a huge part in attracting and keeping customers.

 

To create a memorable experience for clients

Branding helps you to communicate your business values to your customers. If your branding is boring, outdated and lacking in interaction with your customers then it isn’t going to create sales. There are many branding techniques that can engage your audience and make your business more memorable to them.

 

In order to enhance your image

If you have made mistakes in the past and want to transform the way customers perceive your business, then it might be time for a rebranding. Consider an overhaul by hiring a branding agency to conduct a rebranding exercise.

 

To stand out from competition

Your company’s values and positioning are what set you apart from the rest. Showcase what makes you the best company with branding that highlights your strengths and values while engaging your audience. From your brand personality, logo, colors to the tone of your marketing, make your brand stand out!

 

Related Article: How To Create An Effective Brand Identity For Your Business

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idea generation
5 Quick Ways to Generate Ideas

When marketing or developing a business, innovation is a necessity. To stay ahead of the competition one must strategize creative ways to generate ideas. Five quick ways to generate to ideas include mind mapping, bodystorming, cross pollination, observing, and thinking metaphorically. With proper usage, these methods are quick, effective, and easy to learn.

 

Mind Mapping

Author Tony Buzan created the often-used mind map technique. A great way to generate ideas, the mind map is a visual diagram created around a single concept. Once the initial concept is created, related, slightly more in depth branches are developed in the form of subheadings. Once four to five subheadings are chosen, the user jots down details for each subheadings. On a completed mind map, branches sprout out from the initial subject in all directions. There are many uses for mind maps, including thinking through a complex problem and summarising information. In the business world they are helpful with narrowing product lines, creating marketing campaigns, and solving problems.

 

Bodystorming

Another way to generate ideas is bodystorming. Bodystorming, normally done in small groups, generally takes between twenty and sixty minutes. The goal is to get new ideas and even unexpected ideas by physically working through a situation, as a group. The way to body storm is just to get up and do it. The point is to act out an idea and evaluate the decisions that occur during physically testing it. This is a great method for visual learners and can double as a team building exercise. Try bodystorming in a variety of surroundings to develop a different perspective.

 

Cross-Pollination

Cross-pollination is a powerful way to help generate ideas. The idea behind cross-pollination is bringing together people from different backgrounds, specialities, and cultures to work together on solving a business-related issue. One example would be bringing top members of a company’s sales team, engineering team, and customer service staff to create a new product or discuss a marketing campaign. The varied perspectives offer insight that even the best member of a single group could not develop individually. As a bonus, cross-pollination helps to create unity and understanding between departments.

 

Observation

Invaluable, though frequently overlooked in our fast-paced culture, simple observation is a quick and highly effective way to generate ideas. It can be done anywhere, anytime, by anyone. Observing simply means going out into the world and watching human behaviour. Pay attention to the surrounding world and articulate what is seen. There are many places that a person can observe other people, including shopping centres, parks, even the office. Taking a few minutes away from the computer and out of the boardroom to really invest in what is going on around you can serve as a powerful muse.

 

Think Metaphorically

Thinking metaphorically is yet another great way to generate ideas. Choose a physical item or idea that is similar to the intangible topic of discussion, and find ways that they are similar. Ask questions such as, “How is this item like our problem?” or “What attributes of this item could help us solve our problem?” Thinking metaphorically is a great place to start when looking for new ideas.

Successful businesses are open to new possibilities. Remaining stagnant is the number one way to destroy a company or kill an otherwise brilliant idea. The key to productivity and ongoing development is to remain constantly on the lookout for new ideas, easier solutions, and innovative marketing techniques. Develop revolutionary thinking with the right team and a few simple strategies.

 

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How to Tell a Great Brand Story

Branding is extremely important when you are planning to start a business. If you want to be successful, you need to be able to tell a great brand story to your audience and this is exactly what we are going to be talking about in this particular article.

 

Don’t confuse your audience

Great branding story should always share the inspiration and the reason why your company came to be. This is essential when you elaborate the story about your brand and the kind of goals that you are planning for the future. This is the best way to start with the right foot when you introduce your brand.

 

Bring a human element to it

The brand story needs to be as personal as possible. If you dedicate your efforts to talking about making a corporation grow and focus your story on business and not on a personal and human story, you will alienate a lot of people that prefer to hear real stories that touch them on an emotional level, or at least allow them to relate in one way or another. This is crucial for the success of your brand and you should consider it your main goal when you write the story down.

 

Be consistent

The story you tell needs to be consistent with your band promise. This basically means that you have to show that everything you ae saying is being translated to actions. This is essential and it could make or break your credibility in any line of business.

 

Use a natural language

When you write a brand story, you should avoid trying to sound too technical. There is nothing wrong with fancy words and technical talk, but your brand story should be easy to understand and this will also make it seem unique and honest. The flow of your branding story needs to be smooth and interpersonal.

 

Be genuine

Believe it or not, people can notice when you are being fake with your message and when you are being genuine. You don’t want to post something that sounds way to candy coated. Your message should be as genuine as possible. There is nothing wrong with adding a bit of color to your branding story, but don’t go so far that it seems fake.

 

Make the brand story visual

There are probably a few elements of your brand story that can easily be represented with images. You should be able to make the most out of the story by adding images to it. You know how they say that a picture speaks a thousand words. This is the reason why you need to find a good image or a series of images that represent your brand as much as possible.

 

Conclusion

If you follow all the steps that we have just mentioned, you will be able to come up with a brand story that is genuine and people will have a good perception of you and your business. Always remember the tips that we shared with you and never forget that a brand story could be a short as one paragraph or a few pages long. There are no limitation, but the best thing to do is keep it short and sweet, mainly because people no longer have time to be reading long posts.

Remember that your brand is going to be the backbone of your business and being able to make it strong and compelling is going to be an extremely important and powerful method to gain respect and visibility.

 

Related Article: Branding Beyond Visuals: Tapping Into All Five Senses For Branding

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graphic design
The 5 Elements of Great Graphic Design

Great graphic design consists of so much more than imaginative colour schemes and fashionable layout; exceptional graphic design possesses five essential elements to give a supreme balance of creativity, clarity and impact, as will be demonstrated by the deft yet free hands and minds of the best creative agencies. Below we will discuss these five elements and cover the integral parts of each, providing you with a much more concise understanding of what connotes a great graphic design masterpiece.

 

1. Visual Hierarchy

By definition “visual hierarchy” in the graphic design context consists of manipulating visual content by prioritizing it and subsequently organizing it in a manner that will effectively get a point across. Visual hierarchy is one of the backbone principles of graphic design, and applies to every form of media you can possibly experience. This element is not simply about the image content; any text which is being considered for use is to be part of the arrangement process as well.

It is important to pay close attention to contrasts when being attentive to this element. Contrasts in colour, context, size, and shape need to be closely monitored and anything which distracts from the key point should be properly adjusted.

 

2. Balance in Design Layout

Have you have ever looked at an advertisement of any medium and found a specific area of the visual that continually takes away your attention from the main focus? Empty spaces in some areas and overcrowding in others can throw the brain’s ability to retain attention into an uproar. Great graphic design will have all visual content and text arranged in a manner which is balanced evenly, and complimentary visuals or text will not crowd or distract from the point of the design. Each design will have a main point of reference and all other content is supportive, thus, supportive content should bring the point more clearly into focus rather than fog things up for the viewer.

 

3. Grid Use

A grid is made up of intersecting lines, horizontal, vertical, and/or angular, which can be straight or curved in appearance. Grids are two dimensional, and to the layman resemble nothing more than a bunch of tiny little boxes.

Grid use in graphic design will contribute greatly to the effectiveness of the design produced. Use of a grid assists in proper content placement, helping to achieve balance and providing depth and an essence of tangibility to the design. Because grid use assists in effective content placement its use contributes to the greatness of any design in which it has been implemented.

 

4. Proper use of White Space

The use of white space in the graphic realm can make or break the design and any potential it has for greatness. White space is any area free of markings or content of any kind, including margins and any areas of space between groups of text or other content. White space can be used effectively without the viewer even being aware of it; this is graphic design genius. White space can also undermine an entire concept, consequently destroying what could have been a great design. Proper use of white space should allow the viewer to “breathe” while drinking in the design; it should not complete the piece, rather it should dance with the content in unison.

 

5. The Marriage of Positive and Negative Space: Visual Harmony

The essence of using white space properly is the mastery of balance of both negative (white) and positive (content-filled) spaces. You cannot master white, or negative space use without having used positive space effectively as well; this is the balance that needs to be achieve in all your designs.

To achieve great masterpieces of graphic design, creative agencies must have the entire world in their mind’s eye, and they must be able to express that effectively through their medium. The above five elements will encompass any great piece of graphic design, and it will not be difficult to identify each element with a trained eye. The intended viewer, on the other hand, will see nothing but symmetry and aesthetic perfection which is compelling in its purpose. Sharpen the attention you pay to the five elements, and begin to produce great graphic designs today.

 

Related Article: Branding Beyond Visuals: Tapping into All Five Senses for Branding

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senescence product packaging design
Effective Product Packaging Design Services in Singapore

You’ve come up with a product idea and over the past few years, you’ve poured your heart and soul into bringing life to your creation and introducing it to the consumer market. You’ve spent large amounts of money on production and advertisement, but for some reason, your product is not selling and the money that went into creating the product is not being translated into profit.

There are a variety of reasons why you’re product is not performing as well as you were hoping for. If the design packaging doesn’t appeal to the public and is effectively being ignored on the shelves, it will never be a success if no one notices, even if it’s a great product.

No money will come in if no one buys your product. Hence before it hits the shelves, there are a few things you can change and take into account to keep the cost down and essentially increase your profit margin. It all comes down to effective product packaging. In the next few paragraphs you will learn how effective packaging is an essential tool for success.

 

Effective packaging:

1. Communicates the benefits of your product

One way to stand out from your competitors, is to communicate the benefits your product provides over other products in your niche. Determine which characteristics your target market most desires, and translate these into simple to understand benefits of your product. Your product should communicate the benefits your target market wishes and be clearly visible on your packaging.

 

2. Protects your products

It is important for your products to be delivered to consumers in good condition, whatever strains it endures during distribution and storage. Your product needs to be protected against hazards such as moisture, vibration and light to name a few.

A product that easily breaks before the consumer even has a chance to open the package, has a negative impact on your business. A packaging design agency can help you create a safe and durable package for your product.

 

3. Reduces packaging space and material

By reducing weight and not over-packaging your product, you can save space for packing and shipping, subsequently, reducing the cost of shipping. By reducing material use, your business can save money on supplies and cut costs on waste disposal. The more you reduce your packaging, the greater the potential saving in costs for materials, energy, transport and disposal for the company, your customers and your consumers.

 

4. Aligns with your brand identity and values

Your design packaging should communicate the target consumer’s values, your brand’s identity and your company’s positioning. There are several packaging design companies in Singapore that can help you translate these aspects into your products packaging.

 

5. Is visually attractive

Graphic identity is important to attract your potential buyer’s attention. There are plenty of products to choose from when a buyer walks into a store. The best way to get their attention on your product is by creating an eye-catching, appealing design packaging that is in line with your brand. A successful design has clarity and impact, and is distinctively recognisable from a distance. Hiring an experienced packaging design company is a must for the design of your packaging.

Investing in effective packaging won’t only keep your product up to date, but is also very cost effective. By targeting the right audience, and creating more visibility for your product you can increase sales, reduce cost and boost brand perception. Engage a packaging design firm to give your products the extra edge over other brands.

 

Related Article: Types Of Packaging Commonly Seen

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musicians guild of singapore logo design sketch
Why Invest in a Good Brand Logo in Singapore

When it comes to marketing in today’s world, you’re going to have to focus on visual design protocol. Whether you are an online only business or a company that is working with a lot of moving parts, you’ll find that you will absolutely need logo design service at one point or another. There are no less than 5 reasons for this, and you’ll start to see this become evident as you sustain your business for today and the future. Take into consider a few of the many elements that you need to consider when working within the world of marketing in this realm. If you focus on things in the appropriate manner, you’ll gain serious leverage over time. The following are some of the points to consider.

 

First Impressions

When you hire a good logo design company, they are going to take your business model and industry and truncate it into a mark that will be the ambassador of your brand. Consider the iconic titans of industry and you will realize that they all have distinguishable marks. Their marks are their badge of honor, their reputation, and exhibits a universal system of understanding that most people can gravitate towards. Name any major company, and you will see that there is greatness in their logo design.

 

The Bigger Meaning

With good logo design service in action, you will establish meaning to what you’re seeing. Think about the products and services that you use on a regular basis, for instance. The companies you decide to patronize are all part of a collective meaning that you apply to them. There’s trust within the scope of the brands that you spend money on and the same can be said for a lot of different companies based solely on their logo design.

 

All Marketing Collateral

You will find that there is a lot of marketing collateral that you can attach your logo to, and it’s easy to cross platforms. Your company name may be too long to put on print, digital products, and letterhead. However, a logo can replace the need to have a lot of space and will distinguish you from others with relative ease. This is something that most people don’t realize until they are running a small business. Consider the marketing collateral as part of the benefits package that comes with logo design.

 

Differentiation in Industry

You’re going to be competing with a lot of companies, no doubt. Finding a way to isolate yourself from others is as simple as having a distinguishable mark. Your competitors cannot take that away from you. Good logo design creates a good competitive edge that is not going to be stolen, or taken away from you by a competitor, and that’s something that you’ll want to invest into.

 

Memorable Concepts

At the end of the day, consumers remember brands based on their logo design. Some of the biggest brands in the world don’t have any words alongside their marks. Think of some of the largest corporations in the world and you can pick them up based solely on the colors and markings that they have. It’s tried and true, and when you engage a brand consultancy, they’ll show you examples of work that will play into that concept with relative ease. A good logo is hard to deny when it comes to marketing success today.

 

Related Article: How To Create A Great Brand Name

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effective brand identity
How to Create an Effective Brand Identity for Your Business

Times have changed

There was a time when one customer recommended a business to another and by sheer name recognition, that business would gain commercial success by word of mouth. Of course, in those days the customers were probably swapping information at the local general store or speaking over a landline telephone with a cone-shaped ear piece and a crank on the side. There was not a call for immediate identity back on those bygone days. There was also not a glut of goods and services crying for the consumer’s attention over multiple platforms from print media to digital downloads. More than ever, brand identity is a key element to any marketing plan. An effective one is critical.

 

Recipe for today’s world

What is the recipe for effectiveness in the flash-bang storm of marketing ploys descending on the general public? The first ingredient is a total understanding of who your customers are and what do they find important or desirable or engaging. A brand image that represents the promise made to this group, to put forth an assurance to connect with the customer. For example, meaningful logos, taglines and visuals can often take the edge off of daunting services or establishments (think insurance companies, investment banks, even car repair workshops). What can your brand identity promise your customers that will keep them coming back?

In that same vein, you need to watch out for the other guy on the branding freeway. Are they doing something with their brand that pulls you in? Or is there something about their plan that makes your scratch your head with puzzlement over what in the world they were thinking? Take a cue from other branding plans, especially those of your competitors. You’ll find easy lessons on what to do, and what not to do.

 

Start with your logo

Logo is your ambassador. Make sure you use yours to its fullest potential or you’re sure to get swallowed by the image overload whirlpool. Take a hard look at the logo you currently use and if it doesn’t say everything about your brand that you want it to say, maybe it’s time to sit down with a graphic designer. You want customers to recognize your range of products, your mission and your reputation the split second they see your logo. It’s called brand memory, and it’s priceless.

Like any other phase of your business, keeping your branding identity alive and kicking requires rules and processes in place. Don’t just say your customers should be greeted with your tagline upon entering the store; make it a policy and a requirement of your employees. The care and feeding of a brand identity takes insight, creativity and discipline; the foundations on which your business is built.

 

Related Article: How To Tell A Great Brand Story

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brand naming
How to Create a Great Brand Name

Naming a brand is a crucial and foremost task when you are creating a new brand. How do you ensure your brand name will be effective and long-lived?

Here are 8 rules on how to create a great brand name:

 

Mobility

The name must be easy for the target audience to grasp. It must be easy for them to write down, and easy for them to pronounce. If it is difficult to write, they will hesitate to spread your brand. If it is difficult to pronounce, they will hesitate to talk about it in public. Create a brand name that can be jotted down in a note to a friend or plugged into a quick text. Make it something that you would feel comfortable bringing up in conversation without fear of mispronunciation or embarrassment.

 

Stickiness

The brand name should be memorable. Not only should it be easy to remember, but it should also be sticky. It should be etched in their minds, so that they don’t even have to try to remember it. If the name won’t come to mind, how will they talk about it? The average customer won’t expend the time to look up your brand after they have forgotten it once. Yet if it sticks, they may bring it up instead of your competition when talking about your area of business.

 

Personality and Style

Your brand conveys the personality of your company. It should make the customer feel comfortable by affiliating themselves with your brand. It should also convey your style. The name has to fit with how you want your company to be viewed. Are you hip? Are you retro? Be sure the name matches how you want the company to be perceived.

 

Meaning

The name must have a meaning in relation to the defining characteristics of your brand. If the name doesn’t evoke the essence of the brand, customers won’t have the instantaneous spark of reaction they might have with a proper name. If the name suits the message of the brand, it will be easy for your customers to know why they want you instead of your competitors.

 

Translation

Be careful to choose a name that will translate well into other languages. Your brand might not even be a word in your own language, but could easily be one in another. If that word has a negative connotation, it will damage the reputable of your brand. It is important to consider the meaning of your brand name in the language of the markets you wish to penetrate.

 

Trademarking

When you have a potential name, be sure it can be trademarked. The name will not do your company any good without the ability to own it. If you do not own the name, then others can hitch a free ride on your success. Be sure to check existing copyrights on the name you are considering.

 

Domain Name

You must also be careful to select a name for which the domain is available online. Having a brand name that corresponds to a website not affiliated with your company could be disastrous. To make sure customers can find you online, and to protect your reputation, be sure to secure the domain name that corresponds to your brand name.

 

Target Audience Testing

After you have a name that fits with all of the above criteria, choose a sample audience that represents your target audience at large. Try the name out with them to see how they react. Conduct surveys with the sample audiences that include questions relevant to whether the brand name evokes the right reaction from them. It is important to choose a brand name that really resonates with your customers.

Once you found a name that is easy to talk about and remember, conveys the essence of your brand, won’t embarrass you, is available for use, and really resonates with customers, you are ready to take your brand to the world.

 

Related Article: How To Tell A Great Brand Story

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branding itu apa sih
Branding Itu Apa Sih?

Kalian pasti pernah dengar dong pertanyaan yang lagi populer ditahun belakangan ini. Si Ini, Si Itu, Si Apa lah yang suka promosi kalo setiap business itu perlu dibranding biar lebih ‘branded’.

Sudah banyak kasus yang kita tanganin dari klien muda yang datang membawa impian sampai klien yang berumuran datang ditemani sang cucu.

Secara garis besar, perusahaan-perusahaan dibidang apapun bisa dikatergorikan dalam 2 jenis berikut:

  • Perusahaan baru buka dan Perusahaan lama
  • Keduanya memerlukan apa yang kita sebut branding

Kebanyakan branding bisa dipakai untuk:

  • Menemukan niche yang ekslusif (USP)
  • Membedakan diri dari saingan
  • Mengundang loyalitas pelanggan
  • Menambah nilai presepsi sesuatu barang atau perusahaan
  • Menarik pelanggan baru
  • Memasuki market baru
  • Meninggikan moral pekerja di perusahaan
  • Menambah produktivitas perusahaan
  • So pasti untuk menambah jumlah penjualan

Kedengarannya mirip sama Marketing kan? Apa sih perbedaan Branding sama Marketing? Jadi branding itu apa sih?

Banyak yang bilang Branding itu presepsi image. Nah lho, itu jawaban yang paling nyebelin karena ngga menjawab pertanyaan.

Untuk ringkasnya, Marketing itu merangkup mempromosikan suatu barang atau jasa. Sedangkan Branding itu segala upaya yang dilakukan untuk menunjukan apa sih businessmu itu. Businessmu itu Brand namanya. Marketing itu aktifitas dan upaya yang dilakukan untuk menyampaikan pesan si Brand. Logo design, Graphic design, Packaging design, Product design dan Marketing Advertising itu hanya sebagian dari Branding.

Yang dibeli itu Brand, bukan cuma produk.

Setiap orang memiliki keraguan (dan stress) setiap membeli suatu barang. Keraguan ini bisa terbukti dan bisa jadi cuma sekedar perasaan saja. Brand dapat mengurangi keraguan seperti ini karena Brand dapat menciptakan suatu keakraban dan kepercayaan dari si Pembeli. Tidak lagi diperlukan untuk mencari tahu terlebih dahulu sebelum memutuskan untuk membeli suatu barang.

Apabila seseorang membeli sesuatu, biasanya mereka akan pilih dari Brand yang mereka tahu. Perasaan affiliasi seperti ini dapat ditelusuri buktinya atau bisa jadi cuma sekedar perasaan. Misalnya si Pembeli ini pernah beli dan memakai produk untuk dirinya sendiri atau hanya pernah melihat produk ini sebelumnya, seperti mengingat reklame atau poster iklan di TV – belum pernah memakai produknya sama sekali.

Brand yang sukses bisa mengganti rasa keakraban tersebut dan mengubahnya menjadi nyata dimata si Pembeli, meskipun sebelumnya si Pembeli belum pernah memakai atau membeli produk tersebut. Akan tetapi bila mereka diminta untuk memilih, so pasti kita sudah tahu jawabannya.

Brand itu sangat penting. Juga bisa diartikan sebagai otak disetiap manusia. Tanpa Brand, kita hanya sekedar tulang, kulit dan daging.

Ada banyak Branding agency, Branding company atau Branding Consultant di Jakarta yang bisa kalian hubungi. Silahkan hubungi kami di www.creativeans.com untuk informasi lebih lanjut.

 

Related Article: Branding Beyond Visuals: Tapping Into All Five Senses For Branding

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creative people
8 Things Creative People Do Differently

Everyone is creative, the secret is how to tap on it. In this article we share 8 things creative people do differently and hope it will inspire you on your journey to become more creative.

 

1. Creative People Follow Their Passion

One of the things that creative people do differently is that they follow their passions where as most people really don’t. Most people follow the status quo and they never really follow their passion. Creative people risk this for ideas, music, art, design and it turns out that because it is truly what they love to do, they tend to excel in their domain.

 

2. Creative People Daydream

Another reason why creative people are often successful and different from others is because they daydream. Creative people aren’t afraid to let their minds wander around and aren’t afraid to think of things that other would never dream of.

 

3. Creative People aren’t afraid of Failing

Being creative is a high-risk high-reward kind of thing. There’s a big risk of failing and creative people know this but they aren’t afraid to shoot for the stars and hit the ground; they aren’t afraid of failure. They embrace failure and they learn from it. At the end of the day creative people isn’t going to let the risk of failure holding them back.

 

4. Creative People Seek Out New Experiences

Another reason why creative people are different from the average folk is because they actively seek out new experiences and yearn to learn and do more. They don’t stay comfortable in their own bubble, they want to do new things.

 

5. Creative People Are Observant

The next thing on the list that makes creative people creative is because they actively observe the world around them. They wonder how things work; they observe people, things and nature that others don’t. Creative people think about the intricacies of life and how the world and all of its parts work. Creative people are often the quiet ones that sit back and observe, they analyze, and they notice.

 

6. Creative People Put Their Ego Aside

Creative people put their ego aside. They aren’t afraid of admitting defeat or admitting that there are people better than them; they aren’t afraid to ask for help or work with others. Being creative doesn’t have to be a solo effort.

 

7. Creative People Stay Positive

Creative people are different because they stay positive. A creative person doesn’t just give up and quit because the prospects seem too bleak. A creative person stays positive, never gives up, and keeps trying until they succeed.

 

8. Creative People Think About Others

The last thing on the list that makes creative people different from others is because they tend to think about others more than they think about themselves. Often it is hard to find inspiration in oneself, therefore creative people look to the outside world and think genuinely about other people and get inspired for their creative work.

 

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principles to great product design
6 Principles of Great Product Design

What separates a poor product from a great product is a set of unwavering principles that is embedded into the creation of a product. Here are 6 principles that we emphasize at Creativeans when we design a product.

1. Great product is user friendly

A product cannot be considered user friendly if it requires a lot of effort and learning. A great product simplifies itself to be usable for most users.

2. Great product is idiot-proof

A great product can be used unintelligently. It must be intuitive and give room for human errors and mistakes.

3. Great product adds value to the user’s life

A product that is novel but which does not have any usefulness is pointless. A great product must fulfil a need and a purpose to make the user’s life better.

4. Great product is delightful to use

A great product is not only great to look at but also delightful to use, such that it brings a smile to the user’s face.

5. Great product is unobtrusive

A great product integrates well within the environment it is in and seeks to complement and even supplement other products.

6. Great product is environmentally friendly

A great product does not leave damaging environmental footprint and must be able to conserve resources.

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packaging design
How to Design an Effective Packaging

Before a product reaches the shelves, a company must design the product’s packaging. Since a product’s packaging is the first thing a customer sees, it is necessary for companies to have a great packaging design to draw customers toward their product(s) and buy.

We at Creativeans know that the purpose of a product packaging is to protect the product and sell it. There are numerous factors to what makes packaging designs effective. As we tell our clients, the best packaging designs are ones that entice, promote and persuade. Let us take a look at the best practices to create an effective packaging design so that your products stand out among its competitors.

 

Entice and Appeal

Effective product packaging captures the attention of its target audience, they are highly visible and have the ability to stand out on the retail shelf. To achieve this, we analyse the competitors on the retail shelf and define an aesthetic angle to different the company’s packaging from the others.

As the age old saying that beauty lies in the eye of the beholder, understanding the demographics and psychographics of the targeted customers is imperative. Only by thoroughly understanding the customers and being in their shoes, can we objectively uncover their taste, desires and style preferences to create designs that appeal and connect with them on the emotional level.

 

Promote and Brand

When one sees a product on a shelf, their eyes are naturally drawn to the brand before looking through other information on the label. This is because most of us are brand conscious and we believe that the brand says a lot about the product. Hence, when designing a packaging, promoting the brand values of the company are as important as its aesthetical design. For example, the packaging conveys the values of trustworthiness and quality, and that happens to connect with the inner beliefs of the customer, they will be very likely to try the product. This does not end here, if the customers are satisfied with that product after trying it, they are more likely to stick with that brand in their next purchase. In other words, conveying the brand values on the packaging increases the likelihood of the consumer purchasing more than one type of product from that brand. Additionally, if the customer was satisfied with the first product they tried from a certain brand, they are more likely to be satisfied with the second product they try from the same brand. When the brand values are communicated well and consistently, it will create immerse value for the company because now they have a customer for life.

 

Persuade and Purchase

Being aware of customer motivations, shelf placement and lifestyle depictions will also increase the likelihood of purchase.

According to an article about how stores influence customers spending by Thorin Klosowski, a product’s packaging has the ability to influence a customer’s purchase based on feelings. For example, “the colour red is a stimulating colour that makes customers want to take action.” When it comes to shelf placement, Paco Underhill, an environmental psychologist, stated that “People really tend to gravitate to the centre of displays. We seem to have this sort of homing instinct and there’s research that shows people are more likely to buy something that’s in the centre of a display.” Lastly, a company that depicts a better lifestyle influences customers to want that lifestyle. If the product is marketed to make the customer’s life better and/or more fashionable, the customer is more likely to be interested in purchasing the product.

Conclusively, effective packaging designs entice customers, promote the brand and persuade product purchases. By understanding the factors entailed within designing a product packaging, the product and brand will sell.

 

Related Article: Types Of Packaging Commonly Seen

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creative brainstorming
Creative Brainstorming

With so many impressive brands out there today, some might think that creativity comes naturally to those in the creative industry. The unique and polished final “image” that makes a successful brand so recognisable isn’t just pulled out of thin air-it takes a lot of hard work to produce that kind of creativity. A successful brand is not only instantly recognisable visually, but it also tells a story and connects with the audience on a personal level. A good brand evokes emotion in consumers. So how do we manage to apply such copious amounts of creativity to our work, day after day? There are tips and tricks to fostering a creative work environment, and the best creative ideas begin with effective brainstorming. The following tips demonstrate how to brainstorm in a creative manner – this results in unique ideas that create awesome brands:

 

Identify Goals

When creating a new brand image, it is of the utmost importance to identify exactly what you want to accomplish. Are you trying to appeal to a younger audience, or an audience in their golden years? Are you planning to change the face of the soft drink industry, or do you want to put a new spin on an age-old family past time? Understanding your target audience and what you hope to accomplish with your new brand can help answer these questions. It is also extremely helpful to know what makes other brands successful-according to Forbes magazine, the most successful brands have the following five characteristics:

• They know and target the appropriate audience

• They are unique

• They have passion and enthusiasm which is often infectious

• They offer consistent quality

• They are fiercely competitive

Once you understand your target audience and your group knows the characteristics of a successful brand, you can begin to discuss your goal and make sure the entire team is on the same page. Goals should be very specific-setting ambiguous goals will lead to different interpretations by team members and no one will be working cohesively. Also, goals must be realistic and attainable in a specific time frame.

 

Brainstorm Visually

Simple discussion won’t cut it when trying to create unique branding. Creative projects should be tackled with plenty of visuals, sticky notes, walls, and markers in hand-every interpretation of every idea should be sketched out and arranged visually so each member of the group can truly see it. Seeing another person’s interpretation of your own idea leads to innovative thinking.

 

Avoid Harsh Judging

Innovation and creativity go hand in hand. In order to embrace innovative thinking, your group must be open-minded and willing to see ideas from a variety of different perspectives. The beginning of a creative brainstorming session should focus more on quantity and worry about quality later on. The more ideas you have at your disposal, the more likely you are to find a rare gem that will result in the unique view your brand needs.

 

Embrace the Crazy

When it comes to creative thinking, crazy is good. No idea is too far outside the box, and something that seems over-the-top might end up being exactly what makes your brand stand out. Sometimes the best ideas come from fairly wild beginnings. Allow your group to consider impossible ideas-further examination of these ideas will lead to elimination of the “impossible” aspects, resulting in the idea morphing into something that never would have been discovered otherwise.

 

Avoid Group Think Like the Plague

The fastest way to put out a creative spark is with group think. A good creative team works together efficiently, allowing for open discussion and acceptance of a variety of different ideas. This doesn’t mean they agree on every idea. If a group begins to think there is only one “socially acceptable” way to approach a project, creativity will drastically decrease. Team members should encourage creative thinking by listening to a variety of different perspectives and combining these perspectives into new and unique ideas.

Creative branding begins with creative brainstorming. A creative team must work encourage new ideas and embrace different perspectives in order to develop innovative thinking. Innovative thinking combined with clear goals and a comprehensive understanding of the target audience will result in unique, successful branding.

 

Related Article: How To Boost Your Creativity

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how to boost your creativity
How to Boost Your Creativity

Joseph Pearce once said, “To live a creative life, we must lose our fear of being wrong.” Creativity can scare some people because it is seemingly much more simple and safe to never think outside of the box, and never move in the opposite direction of convention. Without creativity, though, amazing products, technologies and experiences that we take for granted in our everyday life would not have existed. The opportunity to be creative approaches us every day, and in every shape and form.

Whether you are searching for new and inspirational ideas for a kitchen remodel, innovative proposals at work, or the branding of your business, creativity plays a very large role throughout the process. At times, creativity can come as naturally as breathing to some people. For others, they can struggle a great deal generating a unique plan or idea. So, how do we boost our creative juices and maximize them to their greatest potential?

Let’s take a look at these 5 ideas on how to accomplish a greater creative mindset for your employees, friends, or yourself:

Take a Walk

With the fast past society in which we live, we are constantly being forced and fed the idea to be on the move 24 hours a day, 7 days a week. In some instances, this is okay. Sometimes in life you need to move quickly to get things done. However, to fully harness your creative potential it is vital to stop and enjoy the world around you. Taking the time to go on a walk can help you accomplish this. Look at things you don’t normally take the time to enjoy. This walk does not need to be focused on physical exercise, but rather the mental exercise your mind needs to rest and rejuvenate itself.

What Do You Love?

What are some of the things in this world that you simply adore? Write them down. Make a list. You have to start your creativity some place, so why not start it with the ideas of things that you are already sincerely passionate about? You will be surprised at how many activities, things, and people you may come up with!

Adequate Sleep

This is a simple one. Your brain needs rest to perform at its top potential. By starving it of this you are only hurting yourself and therefore diminishing your work. Creativity thrives on adequate, restful sleep.

Think about Others

Distancing yourself from your ideas would in fact boost your creativity. Research has shown that when we think about the situations others are in, we tend to let loose more, and are able to widen our perspective to generate ideas that are more abstract, and thus more creative. So start imagining how your idea would benefit someone else.

Be Still

Simply put, the human race is hungry for action, noise, and movement. We are always yearning to be in the centre of it all. Sometimes the most inspiring moments come from simply doing the opposite and going against the flow. Just being still. This generates a calmness inside of us that brings out creativeness we did not know existed within. So, how can we do this? Turn everything off. Your television, your radio, your mobile phone, your car. Just listen to the surrounding noises and be alone with your thoughts. You may be surprised at what ideas come to light by implementing this simple idea of shutting the world out for a moment of time.

A creative mindset can be accomplished by anyone who has the desire to achieve it. Some people may come by it naturally, and others need to learn how to harness it before they can implement it. And that’s okay. Take these steps and weave them into your daily life to start thinking more creatively.

 

Related Article: Creative Brainstorming

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4 Steps to Good UX Design

A good user experience helps users achieve their goals in the way as they have expected. To do that, you need to understand the objectives and point of view of your users, and consider the different interactions that they will have with your website, mobile app, physical store and so on. The amount of situations to consider may sound daunting but they can be achieved by following 4 key steps when you are designing a UX.

The four steps are:

1. Understand the user

Step into the shoe of your users and think of the actions they would take on your website or app. Why would they use your service in the first place? Are they looking for information, researching products or services, or making a purchase? Identify the different actions your users would need to take to achieve their goals and list them down on separate sticky notes. Arrange the individual actions in a user flow that you think will help them to achieve their goal in the best possible way. Along the way you may find that you can group, combine or reduce certain actions to enhance the user experience.

2. Create the mood

Once you have created your user flow, map out the emotions you want the users to feel for each action. For example, when they enter your website do you want them to feel excited, curious and welcomed? And when they complete a purchase do you want them to feel satisfied and relaxed? Your UX can create the intended emotions through a combination of graphics, imagery, colours and messaging. It is also important that the emotions conveyed is consistent with your brand identity, personality and values, and they can connect with your target users.

3. Visualise the vision

Now that you have a clear vision of the intended actions and mood, you can start to design how each of the page of your website or app will look like, for example the placement of the buttons and where would they lead to, the layout of your content, the colour scheme of the entire site, and so on. You can begin by sketching out your design on the user flow that you have created to serve as an outline for your website or app. This is helpful even if you are hiring a UX design agency Singapore as that will help you to communicate your vision clearly.

4. Test!

The best way of knowing whether you have created a good user experience is to test early with real users. You do not need to have a completed website or app before testing, there are plenty of tools out there that allows you to create visual mock ups of your site quickly (and cheaply). If you do not have the resource or skill for that, you can even share the sketch of your user flow with friends or potential users to gather their feedback. When testing, ask the users open ended questions so you can probe deeper into the experience or challenges that they may have with each action; you may even discover new ideas out of them.

Designing a good UX is challenging but achievable with the steps prescribed above. What you need is a good understanding of your users’ actions and moods, be able to visualise how your website or app can look like, and be prepared to test it early and quickly. You can also hire Creativeans, a UX design agency Singapore to guide you through the process of designing a good user experience.

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10 User Experience Design Tips

Mobile аррѕ tоdау hаvе become the one of the most accessible tооl for gаіnіng ассеѕѕ tо customers. It is therefore imperative tо buіld аn aesthetically and experientially dеѕіgnеd app fоr achieving a mаxіmum rеѕроnѕе frоm the users. Whеn it comes tо dеѕіgnіng a mobile app, thе uѕеr experience аnd thе user interface аrе thе twо іmроrtаnt thіngѕ whісh are сruсіаl towards dеѕіgnіng аn аррlісаtіоn.

Hеrе аrе 10 user experience tірѕ from our UX design agency that саn help уоu boost customer engagements:

Mobile аррѕ tоdау hаvе become the one of the most accessible tооl for gаіnіng ассеѕѕ tо customers. It is therefore imperative tо buіld аn aesthetically and experientially dеѕіgnеd app fоr achieving a mаxіmum rеѕроnѕе frоm the users. Whеn it comes tо dеѕіgnіng a mobile app, thе uѕеr experience аnd thе user interface аrе thе twо іmроrtаnt thіngѕ whісh are сruсіаl towards dеѕіgnіng аn аррlісаtіоn.

Hеrе аrе 10 user experience tірѕ from our UX design agency that саn help уоu boost customer engagements:

1. KEEP AN IMPRESSIVE UI

A mobile арр with a good, impressive and еnсhаntіng looks іѕ сеrtаіnlу preferred rаthеr than an арр whісh has a hеаvу tеxt design. A great looking UI іѕ a must tо kеер thе еxіѕtіng users retained.

2. USE ATTRACTIVE COLORS AND LOGOS

A brand іѕ еntіrеlу focused оn the rеlаtіоnѕhір уоu and уоur сuѕtоmеrѕ hаvе a раrtісulаr ѕеrvісе or a рrоduсt. Chооѕіng a right color helps tо dеfіnе thаt rеlаtіоnѕhір іn a very subtle аnd effective wау.

3. MAINTAIN CONSISTENCY IN ELEMENTS

It is еxtrеmеlу important to maintain соnѕіѕtеnсу fоr defining the elements of thе app аnd thеn repeating thеm. For instance, if оnе оf the buttоnѕ ѕауѕ, “ѕubѕсrіbе” іѕ іn a specific соlоr, ѕау уеllоw then аll the buttons ѕhоuld bе of thаt соlоr. All screens should mаіntаіn this соnѕіѕtеnсу.

4. GIVE FAST FEEDBACK

All uѕеrѕ еxресt that thеіr phones should rеѕроnd bасk еffісіеntlу tо аll оf their interaction, so every interaction muѕt gіvе рrореr feedback. Fоr example, if a user performs a particular асtіоn, rеѕроndеd with аnіmаtіоn, thеn thіѕ provides the uѕеr wіth feedback that their рrосеѕѕ іѕ being executed.

5. USE GOOD TYPOGRAPHY

It іѕ vеrу important tо use gооd tуроgrарhу because it hаѕ a huge іmрасt оn vаrіеd аѕресtѕ of аn арр which includes rеаdаbіlіtу, mооd, user experience, еtс. Dіffеrеnt principles оf tуроgrарhу muѕt bе undеrѕtооd to create a pleasing dеѕіgn.

6. INVOLVE REAL USERS

It іѕ іmроrtаnt tо involve rеаl uѕеrѕ while еvаluаtіng thе UI dеѕіgn іdеаѕ аnd оріnіоnѕ. Thіѕ ѕhоuld be done at an еаrlу ѕtаgе of dеvеlорmеnt tо reduce the сhаnсеѕ оf соnfuѕіоn rеlаtеd to thе fеаturеѕ thаt whісh ones ѕhоuld bе included аnd whісh оnеѕ tо lеt gо.

7. STICK TO THE OS GUIDELINES

While formulating thе design оf арр’ѕ user іntеrfасе it іѕ іmроrtаnt to ѕtісk tо thе multірlе uѕеr guіdеlіnеѕ rеlаtеd tо the targeted ореrаtіng system.

8. BEWARE OF METAPHORS

Thеrе аrе fеw grарhісаl mеtарhоrѕ lіkе thе analog images (TV screens, radio, cameras), еtс. whісh аrе nоt tесhnісаllу familiar to thе young gеnеrаtіоn. So, thеѕе metaphors must be аvоіdеd.

9. FOCUS ON FUNCTIONALITY

The mоrе complex the app іѕ, the hаrdеr іt іѕ tо uѕе оr tо nаvіgаtе. Consider brеаkіng the funсtіоnаlіtу into a ѕеt оf rеlаtеd apps, еасh focusing on соrе funсtіоnаlіtу іf уоu have more of it tо оffеr.

10. USE MOTIONS AND TRANSITIONS

Techniques іnсludіng mоtіоnѕ аnd transitions ѕhоuld bе used in оrdеr tо еnrісh thе uѕеr еxреrіеnсе оf thе арр аnd ѕhоw thе vаluе tо thе users rather than рuѕhіng thеm tо look at it.

Fіnd оut how уоu саn expand уоur business wіth a mobile арр оr mоbіlе-еnаblеd website bу hіrіng аn expert UX dеѕіgn аgеnсу.

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5 reasons why branding is important for your business
5 Reasons Why Branding is Important for Your Business

As we build our branding agency in Singapore, we were often asked how important branding is. After explaining it to whomever we were speaking to, we would almost feel sympathetic towards them when we see the change in their expression because they realised how much their business had been missing out. There is an opportunity cost for not being a brand, and the longer you delay, the more you are losing out to your competitors.

There are so many reasons why branding is important, if not vital, to your company. Below, we list 5 key ones.

1. YOU WANT TO ATTRACT NEW CUSTOMERS

Customers have choices – the hundreds of products on the retail shelves that are competing for attention, or the many vendors vying for the same contract. Most people make purchasing decisions based on their first impression. You have that one chance to attract customers to buy from you rather than your competitors’, so you need to make the best of it.

First impression matters. In fact, it only takes a few seconds – seven seconds, according to researchers – for a person to decide whether your product ”fits me or not”, “is the right solution to my problem” or “is a good brand to try out”.

A strong brand makes a good first impression. Period.

2. YOU WANT TO BUILD TRUST WITH YOUR CUSTOMERS

Your self-help gurus, wife or girlfriend will tell you that trust is the foundation for any sustainable, long-term relationship. Well, they are absolutely right!

Consumers are mistrusting products these days, and you can’t really blame them. With so many companies behaving unethically, prevalent poor quality, a lack of transparency, etc., it’s no wonder that confidence level is at all time low.

However, by staying true to the essence of your brand and delivering it well, you can build trust and ultimately brand loyalty, with your customers.

How do you build trust? Whether in life, relationship or branding, you build trust by making honest and genuine proclamations and communicating them consistently. It helps customers understand what to expect from your brand. When you make your promises known, it means something to them. They know you have thought things through, that you are serious about providing a good product or service, and that you know what you’re doing.

3. YOU WANT TO INCREASE AWARENESS OF YOUR COMPANY

People remember iconic brands. Many times, the experience that is associated with it lasts a lifetime, and the thing that sticks in your memory may be beyond the visuals. It can be any part of your five senses – sight, hearing, taste, smell and touch – or your emotion.

Don’t think that’s true? Let’s do a simple experiment.

Close your eyes and think about the first brand that comes to your mind. What do you remember about the product? The colour? The logo? The tagline, maybe? Or a catchy jingle? Maybe even the aroma of the product (food or perfume) that filled the room? Your first bite? Do you remember how you felt when you saw the commercial for the first time? Or your emotion (excitement, anticipation, happiness) when you bought the product or played with it?

Whether the product is still available or not, chances are, you’ll never forget your favourite brand and the experience you had with it.

By building strong brands, you increase the awareness of your company and ensure that the brand is remembered for a long time.

4. YOU WANT TO INCREASE THE PERCEIVED VALUE OF YOUR PRODUCTS/SERVICES

As we are no longer living in that simple world where customers only want to satisfy their basic, functional needs, you want to manage and preferably increase the perceived value of your products or services. For example, when a young woman walks into Starbucks and buys a cup of mocha, she is buying more than just a cup of coffee. She is buying the entire Starbucks brand experience – the atmospheric interior, friendly service and quality of the coffee beans, to name a few. She is also buying a sophisticated and urbane lifestyle and is willing to pay a premium price for it.

Thus, customers need to perceive your brand as something of value to them before they can be convinced to buy your product. Your job is to find out what these perceptions are, and then build a strong brand identity to connect with them.

5. YOU WANT TO IDENTIFY YOUR COMPANY’S UNIQUE PROPOSITION

A company is an entity, and an entity needs a unique proposition to attract and retain both its internal audience (your employees, investors and partners) and external audience (customers obviously, but also the media and potential employees).

By creating a brand that is well defined and easy to articulate, you are essentially uncovering your company’s unique proposition with a distinctive voice. This way, your internal and external audience do not confuse you with your competitors, and you can maintain a consistent brand identity.

ABOUT US

Creativeans is an interdisciplinary design and branding agency Singapore, Milan and Jakarta. Our mission is to make the world a more creative place.

This article is an excerpt from the branding book Are You Brand Dead? by Kimming Yap, Yulia Saksen and Judy Tham. Visit www.areyoubranddead.com for more information.

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How to Create an Unique Brand Identity

How do we, as human, form our perception when we experience something entirely new? Say someone put a plate of kangaroo meat on your dining table. For sure, your initial response is to look at it (sight), maybe hear what the waiter has to say about the dish (sound), smell it, touch it to feel the texture of the meat, and eventually, taste it. In other words, we often use all our senses to form our opinion about something we encounter for the first time.

The same applies to creating a holistic brand experience. We can engage more than one of the five senses of the customers to deliver a full sensory and emotional experience. Increasingly, successful brands are incorporating more than just visual and sound in their branding strategies. Sensory branding is now a crucial component when designing brand identities. People use all their senses in their daily experience, and by engaging these senses into their branding experience, you can evoke positive emotional as well as cognitive and behavioural responses.

Exactly how do you engage the five senses?

SIGHT

This is the most obvious one, and is used by almost all brand experts. Visual tools such as colours, shapes, images, pictures, design, interior decor and lighting (for stores and restaurants) and even attractive models or staff (think Abercrombie & Fitch) are used to engage, stimulate and excite the visual sense.

SOUND

The most common sounds used are commercial jingles or the music played in stores or restaurants. Others include your brand ambassador’s voice, slogans, ringtones (remember the nostalgic Nokia ringtone?) or the little tune that plays when you turn on a computer or mobile device (can’t get the Microsoft Window tune out of your head, can you?).

SMELL

While this is not often used, it is gaining popularity among premises-based brands such as stores, shopping malls, hotels and even high-end hospitals. With scent diffusion systems that infuse scents directly into heating, ventilation and air-conditioning systems, brands use pleasant aromas to stimulate the olfactory system. Such scent-induced branding often enhances brand recollection and improves the overall brand experience of the customers. Other tried and tested tools include placing fragrance ads (e.g. perfume) in glossy fashion magazines.

TASTE

While taste may be applied primarily to the food and beverage industry, non-edible brands are using it to enhance brand experience too. Popular cosmetic brand Lush, for example, has products that resemble delicious goodies, such as chocolate ice cream, to appeal to their customers.

TOUCH

Allowing your customers to touch and feel your products before buying them is also part of the brand experience. Zalora, one of the most popular online apparel stores in South Asia, has set up brick-and-mortar stores in addition to its online store so that their customers have a place to go to feel the texture of their apparels and try them on before making a purchase.

ABOUT US

Creativeans is an interdisciplinary brand consultant in Singapore, Milan and Jakarta. Our mission is to make the world a more creative place.

This article is an excerpt from the book Are You Brand Dead? by Kimming Yap, Yulia Saksen and Judy Tham. Visit www.areyoubranddead.com for more information.

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5 Tips to Building a Brand for Start Ups

As an entrepreneur your role isn’t just confined to developing your new product or service. In the realm of start ups it is equally important that your product or service meets the needs of your target audience and you are able to effectively engage potential customers. Creativeans is a Singapore brand consultant that can help you to identify the defining qualities of your business to create an effective brand strategy. Here are five important tips to building a brand for start ups:

1. DEFINE YOUR BRAND

It is essential that you work on defining what your brand is about and what it means to your target audience. You can start by conducting an internal review to understand your strengths and weaknesses, who are your customers and what are their needs, as well as the strength and weaknesses of your key competitors. Compare them and find out what you do best that meets the needs of your customers and are different from what your competitors are doing. This exercise will help you to create a solid position for your brand and communicate a clear message to your customers.

2. CONSIDER YOUR BRAND A PERSON

Consider your brand as a real person who has personalities, values and a soul. The most successful brands are those that connect with us on a genuine and emotional level. So throw away corporate jargons and ‘standard practices’ and create your own business language and style that will appeal to your target audience. They will love you for it and stick with you like a true friend.

3. BE CONCISE IN WHAT YOU OFFER

It often happens that new entrepreneurs fail to communicate effectively with potential customers. In the process of defining your brand, formulate your brand essence using two to three words that clarifies what your business is all about and what it can offer to its customers. This creates a strong brand proposition internally and externally, and ensures your business plans and developments are always aligned to what you promise to offer.

4. CHALLENGE YOURSELF

Big brands are too big to constantly challenge themselves and change up how things work, and this can be advantageous for a start up. Be bold and disrupt the status quos in terms of how business commonly run and how your brand should look like in your industry. Offer a breath of fresh air to your customers by being different and innovative in your approach.

5. BE FLUID AND ADAPTIVE

Traditional means of branding a product will fail in the digital world because you just can’t run along the same lines anymore. The digital world requires you to build your brand experience in a fluid and adaptive manner so your brand can constantly engage your customers on multiple channels and devices. This also spells opportunities for start ups to reach out to customers through new and creative means, levelling the playing field with the incumbents to capture the hearts of potential customers.

If you’re looking for a brand consultant Singapore then don’t look further. At Creativeans we work with entrepreneurs to transform their start ups into enduring brands.

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What’s Stopping Your Business from Growing?

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Branding Beyond Visuals: Tapping into All Five Senses for Branding

Many companies think branding starts and ends with visuals. In fact, there are many brand elements that require our other senses to create a truly holistic brand experience. By taking advice from one of the top creative agency Singapore, you will learn what works best for branding your company. Find out below how the other four senses can kick your branding into overdrive.

SMELL AS A MARKETING TOOL

Our nose can distinguish over 10,000 different odours, besides being the most sensitive of the senses; it has a tremendous evocative power of memories and experiences. Have you ever walked into the mall or past a store and smelled something extremely noticeable – you remember it every time you walk past that store? For brands like Tiffany & Co and Hollister, they infuse their stores with signature scents that distinguish their brand from competitors.

The same thing can be said for Yankee Candle. Their store fronts are typically more open than others, allowing a wafting of a plethora of scents to fill passers-by noses. In doing this, they hope to attract customers into their store without displaying an overly ‘marketed’ visual that could potentially scare off potential customers, or not reach the demographic they need among the sea of visual clutter. For those that are vision impaired, using smell for branding is also extremely important.

A HANDS ON APPROACH

Another major sense that aids in customer retention is touch. Touch is an effective way to influence the unconscious of the consumers, their perceptions, feelings and even memories. Stores like Spencer’s and Gamestop, or Guitar Center invite customers to try out video games, controllers, instruments, and toys before buying. This not only makes it fun to visit the store, but worthwhile for a purchase in their eyes. Stores that have “ask an associate” signs for touching products could actually put off customers as they subconsciously feel too afraid to do so and won’t do so – leading them to buying elsewhere.

LISTENING IS EXTREMELY IMPORTANT

A background soundtrack doesn’t have to be loud, but sets the ambience for the aesthetic the customer retains. If a teenager walks into a Hot Topic and they’re playing sleepy-time ambient music, they’re going to question why as the store offers alternative musician apparel, fashion, and more. If it doesn’t make sense, the vibe of the store will become disoriented and attract less people. With stores like Hollister, you walk in and your ears are immediately graced with pop music that reminds their customers of summer and beach fun – exactly their image. For those who are visually impaired, their ears are everything and can truly make the difference between a potential customer and a complaint – sound is one of the more important senses as mentioned by one of the top creative agency Singapore.

GOING STRAIGHT INTO YOUR GUT

Taste is linked to emotional states, and so it can alter mood and brand perception. More used for food and beverages brands, taste creates the most direct and impactful connection with customers as it goes directly into the gut.

As you can see from the examples, branding goes beyond visuals, there are four other senses you can add to your brand experience. Visuals can immediately grab a customer, but to make them stay, you have to go the extra mile. Now that you have seen how each sense can amplify your brand from one of the top creative agency Singapore, go delight, entice and surprise your customers!

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