BRANDING CYBER SECURITY
Nebulas Tree is a boutique deep skill-set technology and cybersecurity company that has been established with the core objective of delivering high-quality, usable, secure, and sustainable IT solutions, while prioritizing customer service.
The company fosters a corporate culture that encourages a joyful approach towards Information Technology, free from the constraints of corporate bureaucracies. Nebulas Tree empowers all its employees to focus on serving clients and providing them with the utmost value to facilitate the growth of their businesses.
Rebranding a Cybersecurity Firm to Build Credibility and Attract New Talent THE CREATIVE CHALLENGE
THE CREATIVE CHALLENGE
A low profile brand image and outdated digital presence limiting visibility and appeal
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Nebulas Tree’s expertise as a cybersecurity company was not widely known in the industry
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The existing website lacked updated information and failed to showcase the full range of cybersecurity services offered
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The cybersecurity sector is often perceived as overly serious and unappealing, making it challenging to attract new young talent
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Without stronger communications and branding, the company risked being overlooked by both potential clients and potential recruits
THE OUTCOME
Created a modern brand identity and approachable image to strengthen trust and attract talent
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Refreshed brand touchpoints to establish Nebulas Tree as an expert and reliable player in the cybersecurity technology industry
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Redesigned the website to provide clear and updated information about services, ensuring stronger engagement with clients
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Introduced a more vibrant and approachable brand personality, breaking away from the conventional serious image of cybersecurity firms
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Positioned Nebulas Tree as both a trusted service provider and an attractive workplace for young talent
THE DIFFERENCE
BRAND IDENTITY
The visual element in their brand identity, the bracket inspired by the coding language, can be used in various ways to convey the essence of protection. The straightforward approach creates a brand identity that is clean and cohesive. Moreover, the logo combines the letters' N' and 'T' to form a 'safe' representing Nebulas Tree's cybersecurity expertise. It also reflects Nebulas Tree's Hero personality and communicates the brand's trustworthiness and strength as the hero who can save the day.
BRAND TOUCHPOINTS
Nebulas Tree remain as functional brand and to communicate that we developed a wide range of touchpoints that seamlessly incorporates Nebulas Tree brand positioning and identity in order to effectively reach Nebulas Tree’s customers. This includes name card, website, letterhead, EDM, presentation deck, and more.
"Thank you very much! ...and thanks to the team for helping us go through this journey. This is definitely not the end, and we will definitely have the chance to work together again."
Yulia Saksen
International Brand Consultant and Co-Founder of Creativeans
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