You Deserve A Dester
Conceived in Singapore and consumed globally, Dester was founded with a vision to brew the freshest beer, using only premium hops and the finest quality malt. Its distinctively smooth finish makes it the perfect choice to quench your thirst. Singapore is a dynamic, multi-racial, multi-cultural society, and is also known as a place where east meets west. The brand was born in this cosmopolitan nation, where the traditions handed down through generations are combined with modernity and technology.
Revitalising a Heritage Beer Brand with Bold Identity and Market Presence
THE CREATIVE CHALLENGE
An established beer brand lacking modern appeal and emotional connection in crowded market
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Dester had heritage and recognition but its visual identity was not updated, making it feel dated
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Branding did not deeply connect with target consumers who are drawn to craft, authenticity and design-driven aesthetic
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Packaging and label design lacked distinctiveness to stand out on shelves among other beer brands
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Inconsistent branding elements made it harder to communicate the brand’s character and heritage
THE SOLUTION
Created a refreshed identity that boosts shelf appeal and emotional resonance
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Designed a modernised logo and label system that honours Dester’s legacy while feeling fresh and current
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Introduced distinct packaging graphics and typography to make products more eye-catching in retail environments
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Refined colour palette and visual mood to convey craft quality, authenticity, and bold personality
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Ensured consistency across all branding touchpoints to strengthen recognition and reinforce consumer trust
A Global Rebrand
REFRESH DESIGN FOR A CLASSIC BRAND
HARMONY IN DESIGNS
The new packaging identity carries through the entire range of Dester beers from Premium Lager, 100% Malt, Extra Stout, to its Strong range. It is systematically adaptive for different packaging types from aluminium cans to glass bottles of varying volume, and communicated on a new range of beer pack carrier and tray designs. A series of brand touch points ranging from marketing collateral, event props to corporate gifts are also designed to kick off the launch of the new Dester identity.
“Creativeans is made up of a dynamic team with absolutely great creative ideas. A definite recommend for anyone looking for a trusted and experienced 360 brand development team!”
Yulia Saksen
International Brand Consultant and Co-Founder of Creativeans
"Brands that don’t evolve will disappear. In today’s changing world, what matters is how clearly your brand is positioned and how deeply it connects with the people who matter. If you’re ready to be different and want to build a brand that matters, work with us."
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Creativeans is an award-winning brand and design consultancy based in Singapore, Milan and Jakarta. We build brands that matter.
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