Did you know that your customers’ first impressions of your brand create expectations of the quality and value of the products and/or services you offer? On top of that, it affects how they feel when using your products and/or services.
Determining what your brand is and what it means is essential to providing customers with a unified experience. Use this branding checklist to evaluate your current efforts and find out if any of your touchpoints are outdated or not a great fit for your brand. Otherwise, the unchecked elements on your checklist serve as a foundation as you go through your brand transformation.
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