INSIGHTSPackaging Design
How to Design an Effective Packaging that Sells
Before a product reaches the shelves, a company must design the product’s packaging. Since a product’s packaging is the first thing a customer sees, c...
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What separates a poor product from a great product is a set of unwavering principles embedded into the creation of a product. Here are six principles that we emphasize at Creativeans when designing a product.
Great product is user friendly
A product cannot be considered user friendly if it requires a lot of effort and learning. A great product simplifies itself to be usable for most users.
Great product is idiot-proof
A great product can be unintelligently used. It must be intuitive and give room for human errors and mistakes.
Great product adds value to the user’s life
A product that is novel but which does not have any usefulness is pointless. A great product must fulfil a need and a purpose to make the user’s life better.
Great product is delightful to use
A great product is great to look at and pleasant to use, such that it brings a smile to the user’s face.
Great product is unobtrusive
A great product integrates well within its environment and seeks to complement and even supplement other products.
Great product is environmentally friendly
A great product does not leave a damaging environmental footprint and must conserve resources.
