As an entrepreneur your role isn’t just confined to developing your new product or service. In the realm of start ups it is equally important that your product or service meets the needs of your target audience and you are able to effectively engage potential customers. Creativeans is a Singapore brand consultant that can help you to identify the defining qualities of your business to create an effective brand strategy. Here are five important tips to building a brand for start ups:
1. DEFINE YOUR BRAND
It is essential that you work on defining what your brand is about and what it means to your target audience. You can start by conducting an internal review to understand your strengths and weaknesses, who are your customers and what are their needs, as well as the strength and weaknesses of your key competitors. Compare them and find out what you do best that meets the needs of your customers and are different from what your competitors are doing. This exercise will help you to create a solid position for your brand and communicate a clear message to your customers.
2. CONSIDER YOUR BRAND A PERSON
Consider your brand as a real person who has personalities, values and a soul. The most successful brands are those that connect with us on a genuine and emotional level. So throw away corporate jargons and ‘standard practices’ and create your own business language and style that will appeal to your target audience. They will love you for it and stick with you like a true friend.
3. BE CONCISE IN WHAT YOU OFFER
It often happens that new entrepreneurs fail to communicate effectively with potential customers. In the process of defining your brand, formulate your brand essence using two to three words that clarifies what your business is all about and what it can offer to its customers. This creates a strong brand proposition internally and externally, and ensures your business plans and developments are always aligned to what you promise to offer.
4. CHALLENGE YOURSELF
Big brands are too big to constantly challenge themselves and change up how things work, and this can be advantageous for a start up. Be bold and disrupt the status quos in terms of how business commonly run and how your brand should look like in your industry. Offer a breath of fresh air to your customers by being different and innovative in your approach.
5. BE FLUID AND ADAPTIVE
Traditional means of branding a product will fail in the digital world because you just can’t run along the same lines anymore. The digital world requires you to build your brand experience in a fluid and adaptive manner so your brand can constantly engage your customers on multiple channels and devices. This also spells opportunities for start ups to reach out to customers through new and creative means, levelling the playing field with the incumbents to capture the hearts of potential customers.
If you’re looking for a brand consultant Singapore then don’t look further. At Creativeans we work with entrepreneurs to transform their start ups into enduring brands.