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How can businesses turn brand research and positioning into a visual identity that reflects what they stand for? At GITEX AI Asia 2026, we demonstrated how BrandsBuilder.ai helps teams make that connection. Held from 9 to 10 April at Marina Bay Sands, Singapore, the event brought together technology companies, startups and investors from around the world.
Developed by Creativeans, BrandsBuilder.ai brings brand analysis, strategy and design into one platform. At the showcase, we walked visitors through how a business can use its research and positioning to guide the development of a brand identity. For small and growing businesses, this offers a more structured way to move from deciding what their brand should stand for to shaping how it looks.
One of the features we demonstrated was Orka AI, the intelligence layer behind BrandsBuilder.ai. It explains the reasoning behind a proposed design direction, showing how the brand’s research, positioning and intended direction informed the result.
This gives teams a clearer basis for reviewing design work. When evaluating a proposed identity, they can discuss whether it reflects the brand’s positioning and what needs to be refined. The reasoning gives the team something concrete to refer to during those conversations.
We also showcased BrandsBuilder.ai Studio, a monthly subscription service that combines the platform’s AI capabilities with support from professional designers. Businesses can use the platform to develop a strategic direction and work with a creative team to translate that direction into design.
Our showcase at GITEX AI Asia demonstrated how AI can support more of the branding process, from making sense of research to explaining how it informs a visual identity. For businesses building or refreshing a brand, that connection makes it easier to see how each design decision serves the strategy.
Explore BrandsBuilder.ai to learn more.
Co-Founder of Creativeans
International Brand Consultant
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