Drive Business Innovation With Edit Design Thinking®
For top-performing companies, design is more than a product. It is the entire experience.
They break down internal walls between physical, digital and service design. They start with the user, not the specifications, and design a seamless physical, service and digital user experience.
The McKinsey Design Index (MDI) reported that companies that performed the best in design achieved average revenue growth 32 percent higher than their peers over five years. They also had a 56 percent higher shareholder return during the same period. At Creativeans, we help companies design new business models product and service innovations with our EDIT Design Thinking® methodology.
higher revenue growth than their peers over five years
higher shareholder return
{ Business Design Solutions }
A great business is intentional, where desirability, viability and feasibility have to work harmoniously to deliver a great business value proposition.
{ EDIT Design Thinking® Methodology }
Five phases, one coherent brand
01.
Empathize
Before creating anything, we have to put ourselves in the shoes of the consumer. What do they like and dislike? How satisfied were they after interacting with the products? In this step, we work to fully understand the experience of the target audience. This is done via observation, interaction, and immersing yourself in their experiences.
02.
Define
We put together the information created and gathered during the Empathise stage. This is where we analyse the observations and synthesise them in order to define the core problems and create a clear value proposition statement.
03.
Ideate
Is the first idea you come up with the best solution? It might and might not be, but most great ideas are a result of many little ideas generated over time. We help to process your findings and generate a large quantity of possible solutions by stepping beyond the obvious and exploring diverse ideas.
04.
Test
After coming up with various ideas, put them to the test! We build low-resolution prototypes and test them out. Use observations and feedback to refine the prototypes, learn more about the use, and refine your original point of view. EDIT Design Thinking® is a close-loop method where you can continue to learn and improve upon your initial ideas.
05.
Implement
Documentation, production and technical support are provided to ensure the successful roll out of your business implementation in Singapore and beyond. We also conduct Design Thinking workshops through our training arm.
Business Design combines the tools of business thinkers, analysts, and strategists with the methods and mindsets of design. We don’t just look through the viable lens of things but also figure out how to translate human needs into business goals that meet your business’s requirements and the value it wants to bring into people’s lives.
Using our EDIT Design Thinking® methodology, we help you think about how every element of your business model affects the consumer and brand experience and design new business models of product and service innovations.
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Every Design Solution Your Business Will Ever Need, and More
Branding
We transform businesses by aligning strategic insight with creative brand execution. Our end-to-end approach uncovers untapped market opportunities and maximizes your brand’s impact.
Business Design
Using our EDIT Design Thinking ® methodology, we align human needs with business goals to create intentional value. We balance desirability, viability, and feasibility to design innovative business models that elevate the entire brand experience.
Experience Design
We design brand experiences that move beyond visuals to create deep, meaningful connections with your audience. By focusing on the entire customer journey, we ensure every interaction is an exceptional experience that drives engagement and business value.
UI/UX Design
We create comprehensive UI/UX designs that transform user insights into functional, high-converting digital products. Drawing on deep cross-industry expertise, we ensure every digital touchpoint is intentional, creative, and optimized.
Packaging Design
Packaging is your brand’s first point of contact and a primary driver of consumer choice. We design high-impact, cross-industry structures that ensure your products stand out with both beauty and structural integrity.
Communication Design
We create integrated creative solutions that ensure your brand speaks consistently across every touchpoint. Our award-winning team executes strategy-driven ideas across social, web, and print media to drive maximum impact rather than working in isolation.
Sustainable Design
We transform sustainability from a commitment into a competitive advantage. By aligning with the Singapore Green Plan 2030, we help your brand implement innovative design strategies that drive environmental impact and long-term business leadership.
Fractional CBO
Brandbuilder® Fractional CBO gives founder-led businesses access to senior brand leadership without the cost of a full-time executive. We help founders turn instinct, ambition, and business goals into a clear brand strategy that drives consistency, confidence, and growth.
AI BMT
AI BMT helps founder-led teams use AI with confidence and control. Through a structured brand-led system, we define how your brand should think, speak, respond, and create, turning AI from a generic productivity tool into a strategic extension of your brand.
