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Drive Business Innovation With Edit Design Thinking®

For top-performing companies, design is more than a product. It is the entire experience. They break down internal walls between physical, digital and service design. They start with the user, not the specifications, and design a seamless physical, service and digital user experience.

The McKinsey Design Index (MDI) reported that companies that performed the best in design achieved average revenue growth 32 percent higher than their peers over five years. They also had a 56 percent higher shareholder return during the same period. At Creativeans, we help companies design new business models product and service innovations with our EDIT Design Thinking^® methodology.

32%

Faster revenue growth for design-led firms

56%

Higher shareholder returns for design-led firms

{ Business Design Solutions }

A great business is intentional, where desirability, viability and feasibility have to work harmoniously to deliver a great business value proposition.

{ EDIT Design Thinking® Methodology }

Five phases, one coherent brand

01.

Empathise

Before creating anything, we have to put ourselves in the shoes of the consumer. What do they like and dislike? How satisfied were they after interacting with the products? In this step, we work to fully understand the experience of the target audience. This is done via observation, interaction, and immersing yourself in their experiences.

02.

Define

We put together the information created and gathered during the Empathise stage. This is where we analyse the observations and synthesise them in order to define the core problems and create a clear value proposition statement.

03.

Ideate

Is the first idea you come up with the best solution? It might and might not be, but most great ideas are a result of many little ideas generated over time. We help to process your findings and generate a large quantity of possible solutions by stepping beyond the obvious and exploring diverse ideas.

04.

Test

After coming up with various ideas, put them to the test! We build low-resolution prototypes and test them out. Use observations and feedback to refine the prototypes, learn more about the use, and refine your original point of view. EDIT Design Thinking® is a close-loop method where you can continue to learn and improve upon your initial ideas.

05.

Implement

Documentation, production and technical support are provided to ensure the successful roll out of your business implementation in Singapore and beyond. We also conduct Design Thinking workshops through our training arm.

Drive Business Innovation With Edit Design Thinking®

Business Design combines the tools of business thinkers, analysts, and strategists with the methods and mindsets of design. We don’t just look through the viable lens of things but also figure out how to translate human needs into business goals that meet your business’s requirements and the value it wants to bring into people’s lives.

Using our EDIT Design Thinking^® methodology, we help you think about how every element of your business model affects the consumer and brand experience and design new business models of product and service innovations.