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Drive Business Innovation With Edit Design Thinking®

For top-performing companies, design is more than a product. It is the entire experience. They break down internal walls between physical, digital and service design. They start with the user, not the specifications, and design a seamless physical, service and digital user experience.

The McKinsey Design Index (MDI) reported that companies that performed the best in design achieved average revenue growth 32 percent higher than their peers over five years. They also had a 56 percent higher shareholder return during the same period. At Creativeans, we help companies design new business models product and service innovations with our EDIT Design Thinking® methodology.

32%

Faster revenue growth for design-led firms

56%

Higher shareholder returns for design-led firms

Tablet screen displays the title IDEA DICE: Tool Kit for Ideation and Design Thinking with yellow dice graphics, beside a yellow infographic sheet on a blue striped backdrop

{ Business Design Solutions }

A great business is intentional, where desirability, viability and feasibility have to work harmoniously to deliver a great business value proposition.

{ EDIT Design Thinking® Methodology }

Five phases, one coherent brand

01.

A graphic emblem featuring a central, glossy black eye framed by four distinct quadrants, each styled with a unique black-and-white halftone pattern—diagonal lines, stippled dots, concentric halftone circles, and a classic dot grid.

Empathise

Before creating anything, we have to put ourselves in the shoes of the consumer. What do they like and dislike? How satisfied were they after interacting with the products? In this step, we work to fully understand the experience of the target audience. This is done via observation, interaction, and immersing yourself in their experiences.

02.

Black and white 3D graphic illustration of a hemispherical cross-section revealing a patterned dome-like inner core with a grid-like halftone texture.

Define

We put together the information created and gathered during the Empathise stage. This is where we analyse the observations and synthesise them in order to define the core problems and create a clear value proposition statement.

03.

Black and white graphic illustration featuring two horizontal cones facing opposite directions, base-to-base, with distinct halftone patterns—curved lines on the left cone and a dotted gradient on the right cone.

Ideate

Is the first idea you come up with the best solution? It might and might not be, but most great ideas are a result of many little ideas generated over time. We help to process your findings and generate a large quantity of possible solutions by stepping beyond the obvious and exploring diverse ideas.

04.

Black 3D sphere partially submerged in liquid inside a clear glass cylinder.

Test

After coming up with various ideas, put them to the test! We build low-resolution prototypes and test them out. Use observations and feedback to refine the prototypes, learn more about the use, and refine your original point of view. EDIT Design Thinking® is a close-loop method where you can continue to learn and improve upon your initial ideas.

05.

3D isometric illustration of a wavy, corrugated sheet draped over two cylindrical support rods with a ball rolling over it.

Implement

Documentation, production and technical support are provided to ensure the successful roll out of your business implementation in Singapore and beyond. We also conduct Design Thinking workshops through our training arm.

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“Actionable tools that [we] can implement easily. We were very satisfied with Kimming and his team at Creativeans and are confident of their expertise to help Tidy become the leading brand in the disposal and recycling industry.”

Vincent Wang, DirectorTidy Maintenance & Engineering

Our Featured Work

Our Proven Methodology for Building Impactful Brands

Business Design combines the tools of business thinkers, analysts, and strategists with the methods and mindsets of design. We don’t just look through the viable lens of things but also figure out how to translate human needs into business goals that meet your business’s requirements and the value it wants to bring into people’s lives.

Using our EDIT Design Thinking® methodology, we help you think about how every element of your business model affects the consumer and brand experience and design new business models of product and service innovations.

Top Design Company
in Singaporeclutch.co

Top Rated Agency
in Singaporesortlist.com

Every Part of Your Brand, Built to Matter.

Branding

We use BrandBuilder® to align brand audit, positioning, identity, touchpoints and rollout into one coherent brand system.

Business Design

We use EDIT Design Thinking® to connect customer needs, business priorities and new opportunities through evidence-led innovation.

Experience Design

We translate brand strategy into customer journeys, spaces, services and interactions that feel recognisably part of the same brand.

UI/UX Design

We design digital products and interfaces around user needs, business goals and the principles of your brand.

Packaging Design

We create packaging that expresses your positioning, strengthens recognition and works across commercial, production and sustainability requirements.

Communication Design

We turn brand strategy into consistent communication across campaigns, digital channels, print and sales materials.

Sustainable Design

We help organisations translate sustainability commitments into credible brand, packaging and experience decisions.

A woman holding a microphone while interacting with attendees seated around a table during a workshop

Fractional CBO

We give founder-led and growing businesses ongoing senior brand leadership without requiring a full-time brand executive.

A close-up of a keyboard key displaying a glowing blue "AI" symbol, with surrounding black keys illuminated by subtle red backlighting.

AI BMT

We define how AI should think, speak and create for your organisation, so faster content does not erode the distinctiveness of your brand.

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Yulia Saksen

Co-Founder of Creativeans
International Brand Consultant

Your Brand Might Look Fine.
But Is It Working?

Learn where your brand is losing clarity, distinctiveness or consistency, and what should happen next.

Book a Free Brand Consultation with Yulia