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Creativeans is a brand and design consultancy based in Singapore, Milan and Jakarta. We were founded in Singapore in 2012, and our Jakarta team is led by co-founder Yulia Saksen, a Certified Management Consultant (CMC-0137) with 17 years of consulting experience. We work in Bahasa Indonesia and English.
We work with two kinds of client. Indonesian companies building brands strong enough to travel beyond Indonesia. And international companies entering the Indonesian market who need positioning that works locally, rather than a translated version of a foreign brand.
Singapore Founded
Jakarta Team
Founded in 2012
Award Winning Work
Singapore Founded
Jakarta Team
Founded in 2012
Award Winning Work
Most branding agencies operate in one market. That is fine if your brand stays in one market. It becomes a problem when an Indonesian brand expands into Singapore or wider ASEAN and finds its positioning does not travel. Or when an international brand enters Indonesia with messaging that reads as foreign.
Working across both markets means we build brand systems that hold up in each. Same strategy, adapted expression, one coherent brand.
The standards are the same in both places. Our consultants are accredited in Singapore, where management consulting is a certified profession assessed against SS 680:2021, and we apply the same methodology to work in Jakarta.
We use noreferrer">BrandBuilder®, our structured brand development methodology, so projects run on evidence rather than opinion. Work spans brand strategy and positioning, brand architecture, brand identity, packaging design, UI/UX, and brand guidelines that teams in different countries can actually apply.
Every project is led by senior people. You work with the consultants you met, not a junior team assigned after the pitch.
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Lawe was delivered through The Project Matters, our pro bono initiative supporting Indonesian brands built on cultural heritage.
Our Jakarta team works with clients directly in Bahasa Indonesia, led by Yulia Saksen. Where a project needs regional reach, the Singapore team works alongside them. You get local fluency and regional perspective in the same engagement.
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Co-Founder of Creativeans
International Brand Consultant
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