Brand Transformation for Businesses Growing Across Asia • Get Up to $100K EDGE Grant Support for International Branding. Learn More • For packaging design for overseas markets, see our DTDi page.

Treasures of The
Little Red Dot:
Singapore's Design Showcase
in Milan

Communication Design

Experience Design

{ Project Overview }

We created Treasures of the Little Red Dot to celebrate Singapore design, connecting local creativity, craft, and cultural stories with an international audience.

The project was launched to raise awareness of Singapore design and facilitate meaningful exchanges between Singaporean designers and international audiences. As part of an ongoing effort to sustain local industries, we worked with local craftsmen and manufacturers over six months to develop prototypes and final products.

The resulting collection featured furniture and object designs inspired by Singapore’s culture and everyday realities. Through our own interpretation of Singapore design, each creation shared a distinctive local story while presenting the nation’s creative perspective on a global stage.

{ Creative Challenge }

Limited international visibility and weak storytelling for Singapore design culture

01
Singaporean designers needed a platform to express local stories, crafts and culture to a global audience
02
Without collaboration with manufacturers or access to design production, many local design ideas remained conceptual, not materialised
03
Visitors to international exhibitions often saw clean aesthetics but not the deep connection behind Singapore design’s cultural reality
04
Without prototypes or tangible products, exposure remained abstract and failed to build awareness of Singapore’s design potential

{ The Solution }

Curated and produced a prototype-driven showcase to bring local culture alive on the Milan stage

Worked for six months with local craftsmen and manufacturers to develop, build and present prototypes of furniture and design objects inspired by Singapore’s culture and lived realities
Designed a collection of imaginative products like “Pod,” “Flip,” “Terra,” “Oblique,” “Omma,” and “Intergen,” each telling a story of daily life, communal living, multipurpose use, and compact-living challenges
Shared the story behind each creation to engage international audiences—helping them understand the cultural context and creative innovation of Singapore design
Presented the collection at SaloneSatellite in Milan, gaining international press coverage and earning a Special Mention award—boosting recognition for Singapore designers and strengthening local craft credibility

{ Brand Identity }

Treasures of the Little Red Dot was showcased at SaloneSatellite in Milan, where the collection received international recognition and was awarded a Special Mention.

As one of the world’s most prestigious international design exhibitions, SaloneSatellite celebrates the creative potential of young designers under the age of 35. Since its creation in 1998, it has become an important platform connecting emerging designers with manufacturers, talent scouts, and global design audiences.

Over the years, more than 10,000 designers and 270 international design schools have participated in the exhibition. For Treasures of the Little Red Dot, the showcase generated over 30 pieces of international press coverage, strengthening its visibility while bringing Singapore design to a wider global stage.

Colorful, glossy, pill-shaped ceramic dishes arranged in rows, with one center dish holding star anise spices.

A crowd gathered at an exhibition booth featuring the "SaloneSatellite" sign, with attendees taking photos of people on stage.

A black-and-white editorial portrait of four designers posing under the "PEOPLE" feature heading with design credits above.

{ Product Design }

We designed a collection of products that reinterpret everyday Singaporean objects, habits, and living realities into functional, culturally grounded design pieces.

The collection explores how familiar household items and local routines can be transformed for contemporary use. Pod turns the ordinary food cover into a multifunctional serving tray and dining mat, while Flip reimagines Singaporean breakfast dishes through a modular bowl-and-plate system. Terra draws inspiration from man-made landscapes, forming a series of aluminium desk accessories.

Other pieces respond to compact living and intergenerational homes in Singapore. Oblique transforms a side table into a bed tray, Omma reinterprets Asian birdcage culture into an adjustable table lamp, and Intergen addresses the shared night-time needs of children, parents, and grandparents living under one roof. Together, the products present a thoughtful interpretation of Singapore design through daily life.