Treasures of The
Little Red Dot:
Singapore's Design Showcase
in Milan
{ Project Overview }
The project was launched to raise awareness of Singapore design and facilitate meaningful exchanges between Singaporean designers and international audiences. As part of an ongoing effort to sustain local industries, we worked with local craftsmen and manufacturers over six months to develop prototypes and final products.
The resulting collection featured furniture and object designs inspired by Singapore’s culture and everyday realities. Through our own interpretation of Singapore design, each creation shared a distinctive local story while presenting the nation’s creative perspective on a global stage.
{ Creative Challenge }
- 01
Singaporean designers needed a platform to express local stories, crafts and culture to a global audience
- 02
Without collaboration with manufacturers or access to design production, many local design ideas remained conceptual, not materialised
- 03
Visitors to international exhibitions often saw clean aesthetics but not the deep connection behind Singapore design’s cultural reality
- 04
Without prototypes or tangible products, exposure remained abstract and failed to build awareness of Singapore’s design potential
{ The Solution }
Worked for six months with local craftsmen and manufacturers to develop, build and present prototypes of furniture and design objects inspired by Singapore’s culture and lived realities
Designed a collection of imaginative products like “Pod,” “Flip,” “Terra,” “Oblique,” “Omma,” and “Intergen,” each telling a story of daily life, communal living, multipurpose use, and compact-living challenges
Shared the story behind each creation to engage international audiences—helping them understand the cultural context and creative innovation of Singapore design
Presented the collection at SaloneSatellite in Milan, gaining international press coverage and earning a Special Mention award—boosting recognition for Singapore designers and strengthening local craft credibility
{ Brand Identity }
{ Product Design }
We designed a collection of products that reinterpret everyday Singaporean objects, habits, and living realities into functional, culturally grounded design pieces.
The collection explores how familiar household items and local routines can be transformed for contemporary use. Pod turns the ordinary food cover into a multifunctional serving tray and dining mat, while Flip reimagines Singaporean breakfast dishes through a modular bowl-and-plate system. Terra draws inspiration from man-made landscapes, forming a series of aluminium desk accessories.
Winning international awards such as the winner of the Sound Innovation Award in 2009 and the Salone Satellite Award in 2011, Creativeans is moving closer toward its goal of establishing Singapore as an emerging creative hotbed, encouraging exchanges between international consumers and Singaporean designers.”
