Singapore Design
Treasures of the Little Red Dot was launched to create awareness of Singapore design and facilitate positive exchanges between the international audience and Singaporean designers. As part of an ongoing effort to sustain local industries, we worked with local craftsmen and manufacturers over a period of 6 months to develop prototypes and the eventual products. The resulting collection tantalised visitors with unique furniture and object designs inspired by Singapore’s culture and its immediate realities. We gave our own interpretation of Singapore design and shared the story behind each creation with an international audience.
Showcasing Singapore’s Design Voice through “Treasures of the Little Red Dot”
THE CREATIVE CHALLENGE
Limited international visibility and weak storytelling for Singapore design culture
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Singaporean designers needed a platform to express local stories, crafts and culture to a global audience
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Without collaboration with manufacturers or access to design production, many local design ideas remained conceptual, not materialised
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Visitors to international exhibitions often saw clean aesthetics but not the deep connection behind Singapore design’s cultural reality
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Without prototypes or tangible products, exposure remained abstract and failed to build awareness of Singapore’s design potential
THE SOLUTION
Curated and produced a prototype-driven showcase to bring local culture alive on the Milan stage
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Worked for six months with local craftsmen and manufacturers to develop, build and present prototypes of furniture and design objects inspired by Singapore’s culture and lived realities
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Designed a collection of imaginative products like “Pod,” “Flip,” “Terra,” “Oblique,” “Omma,” and “Intergen,” each telling a story of daily life, communal living, multipurpose use, and compact-living challenges
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Shared the story behind each creation to engage international audiences—helping them understand the cultural context and creative innovation of Singapore design
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Presented the collection at SaloneSatellite in Milan, gaining international press coverage and earning a Special Mention award—boosting recognition for Singapore designers and strengthening local craft credibility
SaloneSatellite Special Mention
Kimming Yap, Managing Director of Creativeans
PRODUCT DESIGN
Pod
A food cover is a typical household item in Singaporean homes. Pod exploits the singularity of an ordinary food cover into a multi-functional object, in which a simple crease folds it into a serving tray and dining mat.
Flip
The four main breakfast dishes that fill the stomachs of Singaporeans are illustrated through the modular use of the bowl+plate design. The different configurations dictate the needs of the different dishes.
Terra
Terra is a collection of desk accessories inspired by the alteration of man-made landscapes. Made from aluminium, the collection includes a cable organizer, USB dock and pen tray. The objects act individually yet interdependently, creating new typologies through different combinations.
Oblique
Addressing the trend of compact living in Singapore, Oblique allows users to have their breakfast in bed by transforming the side table into a bed tray. The considered folds provide 3 tray surfaces for various needs.
Omma
Omma table lamp offers a new take on Asian’s traditional aviaries. Taking reference from owners’ need to flip the cover and peek into their birdcage, Omma allows users to change the angle of light for different tasks on the table.
Intergen
Intergen is a series of night lamps addressing the various needs of the child, the parents and their grandparents, all living under one roof, which is a typical living arrangement in Singapore.
"Winning international awards such as the winner of the Sound Innovation Award in 2009 and the Salone Satellite Award in 2011, Creativeans is moving closer toward its goal of establishing Singapore as an emerging creative hotbed, encouraging exchanges between international consumers and Singaporean designers."
Yulia Saksen
International Brand Consultant and Co-Founder of Creativeans
"Brands that don’t evolve will disappear. In today’s changing world, what matters is how clearly your brand is positioned and how deeply it connects with the people who matter. If you’re ready to be different and want to build a brand that matters, work with us."
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Creativeans is an award-winning brand and design consultancy based in Singapore, Milan and Jakarta. We build brands that matter.
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