Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Creativeans C LogoCreativeans

How TKO Boxing Gym Redefines Premium Fitness
through its Branding and Design in Brunei

Branding
Communication Design
Experience Design
UI/UX Design
TKO

{ Project Overview }

We developed a premium fitness brand for TKO, positioning it as an exclusive boxercise, fitness, and wellness centre for Brunei’s health-driven community.

TKO is a premium fitness and wellness centre that offers an elevated experience for its tribe of health enthusiasts. Built around boxercise, fitness, and holistic wellbeing, the brand creates a more exclusive and engaging environment for people who seek both performance and lifestyle value.

By constantly pushing boundaries through innovative products and services, TKO raises the standard within Brunei’s fitness and health scene. The brand is designed to leave customers with a memorable impression, strengthening its position as a bold, premium, and experience-led wellness destination.

portfolio solution image

{ Creative Challenge }

A stark, equipment-centric brand experience in need of personality and cohesion
  1. 01

    The gym’s identity lacked emotional connection and a compelling atmosphere beyond conventional boxing aesthetics

  2. 02

    Visual branding failed to align across physical and digital touchpoints, resulting in a fragmented experience

  3. 03

    The space did not fully convey the energy, strength, and community spirit that embody the gym’s ethos

  4. 04

    Without a distinct brand narrative, TKO risked blending in with other fitness spaces rather than standing out as an immersive destination

{ The Solution }

  1. Introduced a weathered, industrial palette combining copper accents, dark tones, and rugged textures to evoke intensity and refinement

  2. Designed experiential graphics and wayfinding that flow throughout the space, reinforcing gym culture and visual continuity

  3. Created supporting materials: menus, membership cards, signage, with splatter motifs and layered typographic treatments to amplify urban energy

  4. Ensured visual coherence across every touchpoint, resulting in a dynamic brand presence that immerses members in the culture and identity of TKO

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{ THE DIFFERENCE }

Before
After
{ BEFORE }{ AFTER }
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{ Brand Essence }

We defined TKO’s brand essence around physical and mental comfort, creating a premium wellness environment where members feel welcomed, supported, and at home.

TKO strives to offer a unique and exclusive experience through modern equipment, advanced facilities, and domain expert trainers. Its brand essence reflects a commitment to helping members discover what works best for their own wellbeing.

Beyond fitness, TKO nurtures a strong sense of belonging by creating a safe, comfortable, and supportive environment. Through tailored experiences and comprehensive wellness solutions, the brand positions itself as a trusted home for its health-driven community.

TKO

{ Brand Identity }

We created a bold visual identity for TKO, combining raw gym intensity with curated exclusivity and a modern industrial edge.

The colour palette uses cool dark blue to express the raw energy of gym training, complemented by copper accents in metal and hot-stamp finishes. Brown and warm grey tones add grit and exclusivity, while leather, metal, brick, concrete, and wood create a distinctive mix of refined and raw textures.

The typography system pairs the tough character of Scriber with the streamlined quality of Agency FB. Roboto was introduced as a secondary typeface to support readability across brand communications, ensuring TKO feels strong, premium, and professional.

TKO
brand identity image
brand identity image
brand identity image

{ Brand Touchpoints }

We developed a seamless range of touchpoints for TKO, delivering a luxurious and exclusive brand experience for its tribe of health enthusiasts.

As a symbolic and experiential brand, TKO’s identity was extended across corporate stationery, physical and digital marketing collaterals, uniforms, website, service menus, and signage. Each touchpoint was designed to reinforce the brand’s premium and distinctive character.

The experience also continued into TKO’s physical space, creating a consistent environment that differentiates the brand from its competitors. Together, these applications help TKO deliver a cohesive, memorable, and exclusive wellness experience.

Interior images credit to @TKOfitness_bn

TKO
Brand touchpoint 1
Brand touchpoint 2
Brand touchpoint 3
brand touchpoints images
brand touchpoints images

As the first and only premium boxing gym in Brunei, TKO’s iconic brand, services, and interior design provide customers a memorable and stimulating gym experience.

Kimming Yap
Managing Director, Creativeans

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Yulia Saksen

Co-Founder of Creativeans
International Brand Consultant

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