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Turning Meaningful APAC Touchpoints
into Lasting Brand Stickiness

Communication Design

{ Project Overview }

Building a stronger and more engaging B2B brand experience for Tesa across APAC touchpoints.

Tesa is a global leader in adhesive tapes, trusted across industries for reliable and innovative bonding solutions. From automotive and electronics to construction and everyday applications, the brand plays an essential role in helping businesses stick to what matters, making its functional expertise a key part of its value.

To strengthen loyalty and maintain relevance in the APAC market, the project focused on bringing Tesa’s brand to life across multiple touchpoints in a more compelling and connected way. The goal was to transform a highly functional industrial product into a stronger brand experience, ensuring every interaction feels as dependable, purposeful, and impactful as the product itself.

{ Creative Challenge }

Balancing industrial performance with emotional resonance

01
Communicate an industrial, highly functional product, adhesive tape in a way that is engaging and memorable.
02
Move beyond technical performance to highlight Tesa’s reliability, strength, and relevance across industries.
03
Create brand “stickiness” by designing experiences that foster loyalty and emotional connection.
04
Adapt communications to resonate across diverse APAC markets and cultural contexts.

{ The Solution }

Designing brand touchpoints that stick

Developed a suite of branded merchandise such as tote bags, umbrellas, and coasters, turning functional items into everyday brand carriers.
Designed festive Chinese New Year invitations that combined cultural resonance with brand identity, strengthening customer relationships.
Created a consistent visual language across all marketing communications, ensuring every interaction reflected Tesa’s qualities of reliability, strength, and trust.
Translated a technical B2B product into engaging experiences, reinforcing loyalty and keeping Tesa top-of-mind across the APAC region.

{ Design Strategy }

Transforming Tesa’s reliability from a product attribute into a cohesive and memorable brand experience across APAC.

The design strategy focused on translating Tesa’s long-standing reputation for quality, durability, and trust into experiences that extended beyond the product itself. By creating a consistent system of brand touchpoints, the brand’s strengths could be communicated in a more tangible and engaging way, allowing customers to experience Tesa’s values in their everyday lives.

Every application was guided by the principle of functional creativity—combining practical usefulness with meaningful brand expression. Whether through merchandise, invitations, marketing communications, or digital platforms, each touchpoint was developed to strengthen recognition, build trust, and create a more cohesive brand presence across diverse APAC markets, turning reliability into a lasting and memorable brand experience.

{ Brand Touchpoints }

Creating cohesive brand touchpoints that translate Tesa’s reliability into memorable everyday interactions across APAC.

Tesa’s reliability and strength were translated into tangible brand experiences across a wide range of touchpoints. From functional merchandise such as tote bags, umbrellas, and coasters to festive Chinese New Year invitations, each application was designed to bring the brand closer to customers in a way that felt practical, relevant, and engaging.

Across marketing communications and digital platforms, the touchpoints were developed to ensure greater clarity and cohesion throughout the APAC region. Together, they transformed Tesa’s qualities of durability, trust, and everyday usefulness into a more memorable and lasting brand experience.

{ Communication Implementation }

Implementing a unified communication system that carries Tesa’s reliability and strength across every touchpoint.

Our work for Tesa focused on translating the reliability of its products into consistent and engaging brand communications across multiple touchpoints. From practical merchandise such as tote bags, umbrellas, and coasters to festive campaigns like Chinese New Year invitations, each piece was designed to strengthen customer relationships and make the brand feel more present in everyday life.

By applying a unified visual language across print and digital platforms, we ensured that Tesa’s core values of strength, trust, and dependability were expressed clearly and consistently. This created a more seamless brand presence across every interaction, reinforcing the brand’s relevance and recognisability throughout the APAC region.

Designing for Tesa required us to think beyond the functional nature of adhesive tape and focus on how the brand could resonate emotionally with its customers. Through purposeful communication design, we transformed everyday touchpoints into engaging brand experiences that carried the same strength, reliability, and trust as Tesa’s products. This project exemplifies how design can bring even the most technical B2B solutions to life, building loyalty and connection across diverse markets.

Kimming Yap

Managing Director, Creativeans

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Turning Meaningful APAC Touchpointsinto Lasting Brand Stickiness

Creating cohesive brand touchpoints that translate Tesa’s reliability into memorable everyday interactions across APAC.

Implementing a unified communication system that carries Tesa’s reliability and strength across every touchpoint.

Our Featured Work

Dalezz

Singapore’s First Glueless Angbao Design with Augmented Reality

Ritter Sport

Dalezz

Singapore’s First Glueless Angbao Design with Augmented Reality

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Yulia Saksen

Your Brand Might Look Fine. But Is It Working?

Turning Meaningful APAC Touchpoints
into Lasting Brand Stickiness

Your Brand Might Look Fine.
But Is It Working?