CAMPAIGNING SPAIN'S TOURISM
The Instituto de Turismo de España – Turespaña, is the official agency of the Government of Spain responsible for the marketing of the country as a tourist destination throughout the world.
In the wake of the pandemic, the Spain Tourism Board was determined to transcend borders and keep Spain in the minds of Singapore residents through a series of bus stop campaign posters. From December '20 to January '21, 106 posters and digital panels were placed at bus stops across Singapore.
An overarching message of the campaign is that "Spain will continue to wait" despite the uncertainty of travel, inspiring travelers to never stop dancing to the beat of life, no matter how intense challenges can be.
Rethinking Spain – Elevating Travel with Depth and Discovery
THE CREATIVE CHALLENGE
A renowned destination struggling to break free from brightness and cliché.
-
Travel restrictions caused by the Covid-19 pandemic made marketing destination campaigns more of a challenge.
-
The limited opportunities for travel meant that people needed a digital way to learn more about and experience Andalusia.
THE OUTCOME
A bold campaign that redefined Spain by celebrating its quiet depths and cultural richness.
-
Using Spain’s culture, landmarks, and values in the designs encouraged Singapore residents to be more positive about the return of travel opportunities and raised top-of-mind recall.
-
With the use of cultural motifs and interactive features within the website and the pop-up card, people were able to experience Andalusia in a sensory way.
THE DIFFERENCE
FLOWER DOME SITE VISIT
MICROSITE INFORMATION ARCHITECTURE
DISCOVER ANDALUSIA
Vivid photos combined with interactive elements of the website enhanced the overall experience, generating excitement and curiosity to learn more about Andalusia through the exhibition. The website User Interface (UI) draws inspiration from different elements of Andalusia. From the region’s architecture, flora and fauna, to motifs and patterns, the website captures the essence of Andalusia’s identity and Spain’s colourful nature.
Further highlighting the culture, nature, and history of Andalusia, the 3D pop-up card takes inspiration from Spain’s traditional Flamenco dance surrounded by Andalusian patios and musical notes denoting the country’s love for music. Olive leaves and mudejar tiles embellish the front of the card as though looking through an open window, making one feel at home in Andalusia and inspiring people to look forward to visiting Spain again.
Spain Awaits You. Discover Andalusia here.
Working with Creativeans is an absolute joy. What we love most about them is that they know how to listen to your ideas and objectives. Mixing with their creativity, it comes to life with more than what you could have imagined. Their visuals speaks your message which is essential to any brand. They are flexible, fun to work with and efficient in all aspects. We will definitely work with them again and again for future marketing campaigns!
Yulia Saksen
International Brand Consultant and Co-Founder of Creativeans
Your brand might look great. But is it working?
Discover what’s missing in your brand strategy and how a few changes can grow your business.
You want to do a brand revamp? Now what?
We’ll help you understand what’s needed, what works, and how to make your company look great.
Book a Free Brand Consultation with Yulia in 2026
JOIN THE WAITLIST
BRANDSBUILDER.AI
BrandsBuilder.ai streamlines every phase of branding, from strategy and positioning to identity creation and customer experience.
HOVARLAY
HOVARLAY transforms packaging and campaigns into powerful digital touchpoints. No apps. No reprints. No barriers.
Business Enquiry
info@creativeans.comCareer / Internship
collaborate@creativeans.com
Creativeans is an award-winning brand and design consultancy based in Singapore, Milan and Jakarta. We build brands that matter.
Singapore 
Indonesia 
Italy 
