The experience is guided by Strong Olive’s values of being inclusive, authentic, and empowering. Content is designed to create a safe space where young adults feel welcomed and respected, encouraged to share their stories, and supported beyond their diagnosis. The overall tone prioritises empathy, clarity, and emotional approachability. These principles guide how content communicates empathy, safety, and encouragement, reinforcing community support for young adults with cancer across every interaction.

Key touchpoints were designed to deliver community support for young adults with cancer through consistent, accessible, and emotionally supportive content formats. Social media platforms served as the primary touchpoints for building awareness and community engagement. Creativeans delivered a mix of feed posts, short-form videos, and mascot exploration to create a friendly and approachable brand presence. These touchpoints were supported by a structured content plan and reporting framework to ensure consistency, guide storytelling, and support ongoing growth.

The social media rollout strengthened Strong Olive’s digital presence and supported its early growth as a community platform. The content helped increase awareness of young adult cancer issues, encouraged participation in initiatives, and positioned Strong Olive as a trusted source of support within the Singaporean community. By combining polished storytelling with behind-the-scenes content, Strong Olive’s social media presence felt both intentional and human. This approach strengthened audience connection, increased awareness, and positioned Strong Olive as an authentic and relatable community for young adults affected by cancer.The rollout demonstrates how social media can scale community support for young adults with cancer, turning content into awareness, engagement, and community participation.