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Creativeans C LogoCreativeans

Supporting Awareness and Community
for Young Adults with Cancer

Communication Design
Social Media Management
STRONG OLIVE

{ Project Overview }

Growing Awareness and Building a Supportive Community for Young Adult Cancer Journeys

Strong Olive is a Singapore-based non-profit organisation supporting adolescents and young adults affected by cancer through awareness initiatives and community-driven support. Creativeans partnered with Strong Olive to support its early growth through social media content creation.

The collaboration included concept development, art direction, storyboarding, and the production of visual and video content designed to communicate Strong Olive’s mission and values in a warm, relatable, and accessible way, helping to build awareness and engagement for a newly established organisation.

{ Creative Challenge }

Introducing a New Community in a Crowded Cancer Narrative
  1. 01

    Introducing a newly established non-profit with limited public awareness

  2. 02

    Gaining exposure among young adults affected by cancer in Singapore

  3. 03

    Presenting cancer-related information without feeling overly clinical or distant

  4. 04

    Communicating Strong Olive as both an information platform and a supportive community

{ The Outcome }

Human-Led Storytelling to Build Awareness and Connection

  1. Creating a consistent content system and visual direction that successfully strengthened Strong Olive’s social media presence and improved recognition among younger audiences.

  2. Attracting a growing number of young adults by delivering content that feels relatable, visually engaging, and aligned with how younger audiences consume information.

  3. Increasing audience interaction and reach through video-first storytelling, resulting in more engagement, shares, and conversations around young adult cancer topics.

  4. Reinforcing Strong Olive’s role as both an information hub and a supportive community, reflected in stronger audience connection and repeat engagement over time.

{ THE DIFFERENCE }

Before
After
{ BEFORE }{ AFTER }

{ Brand Touchpoints }

Key touchpoints were designed to deliver community support for young adults with cancer through consistent, accessible, and emotionally supportive content formats.

Social media platforms served as the primary touchpoints for building awareness and community engagement. Creativeans delivered a mix of feed posts, short-form videos, and mascot exploration to create a friendly and approachable brand presence.

These touchpoints were supported by a structured content plan and reporting framework to ensure consistency, guide storytelling, and support ongoing growth.

STRONG OLIVE
brand touchpoints images
brand touchpoints images
brand touchpoints images

{ Brand Rollout }

The social media rollout strengthened Strong Olive’s digital presence and supported its early growth as a community platform.

The content helped increase awareness of young adult cancer issues, encouraged participation in initiatives, and positioned Strong Olive as a trusted source of support within the Singaporean community. By combining polished storytelling with behind-the-scenes content, Strong Olive’s social media presence felt both intentional and human.

This approach strengthened audience connection, increased awareness, and positioned Strong Olive as an authentic and relatable community for young adults affected by cancer.  The rollout demonstrates how social media can scale community support for young adults with cancer, turning content into awareness, engagement, and community participation.

“Strong Olive’s social media presence goes beyond content, evolving into a supportive and relatable space for young adults affected by cancer. Through consistent visual direction and human-centered storytelling, the platform connects, informs, and builds trust within its growing community.”

Kimming Yap
Managing Director, Creativeans

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Yulia Saksen

Yulia Saksen

Co-Founder of Creativeans
International Brand Consultant

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