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Transforming NTU EEE:
A 5-Year Branding
and Design Roadmap

Branding

Communication Design

{ Project Overview }

We developed a brand roadmap for NTU EEE to create a more holistic, engaging, and future-ready experience for the school and its stakeholders.

Nanyang Technological University is one of the largest public universities in Singapore, with the School of Electrical and Electronic Engineering being the largest engineering school on campus. As a leading academic institution, NTU EEE needed a clearer brand direction to strengthen how it communicates its identity and value.

Tasked with developing NTU EEE’s 5-year brand roadmap, we envisioned a refreshed brand concept and experience that better engages students, faculty, partners, and other stakeholders. The result is a more purposeful foundation that supports motivation, connection, and long-term brand growth.

{ Creative Challenge }

A lack of appeal and clarity hindering student interest and enrolment

01
The admission of students going into electrical engineering was lower and there was difficulty attracting new students as they would rather go into other courses like banking.
02
Students of the course had difficulty explaining what Electrical and Electronic Engineering (EEE) was.

{ The Solution }

Positioned EEE as a fun and innovative field that shapes future leaders in technology

The new brand positioning paints EEE as a fun inventor and a leader in digital innovation, appealing to prospective students and drawing them to the course.
Students were taught a consistent and simpler message, which made it easier for them to communicate what the course was about.

{ THE DIFFERENCE }

{ BEFORE }{ AFTER }

{ Brand Touchpoints }

We translated NTU EEE’s insights into a clear brand blueprint, shaping a distinctive concept and actionable applications for long-term brand expression.

The insights gathered from the brand roadmap process were analysed and refined into a strategic blueprint. This helped define a stronger brand concept that could guide how NTU EEE presents itself across different communications and stakeholder groups.

The blueprint included practical brand applications such as tagline, tone of voice, presentation style, and touchpoints for students, the public, alumni, and industry partners. Together, these elements create a more consistent and purposeful brand experience for NTU EEE.