The Jane Goodall Institute (Singapore) and Creativeans faced the challenge of introducing conservation to an introspective design-focused audience that had not previously engaged deeply with such themes

The initiative needed to move beyond traditional conservation outreach and create authentic, immersive touchpoints for designers—who might literally need to get their shoes wet

Without experiential and narrative-rich programming the scale of wildlife conservation could feel abstract or distant to a creative demographic

There was no existing framework to connect design thinking with ecological systems in a way that felt tangible and relevant

Created Coexistence by Design as the central concept, anchored by three key physical activations: a guided nature walk, a panel discussion, and a Kokedama plant-making workshop

Designed and developed a dedicated website to serve as the main information hub and ticketing point for the programme

Produced social media assets to raise awareness, encourage participation, and sustain engagement throughout the event

Designed large-format communication touchpoints such as billboards and public posters to extend reach beyond the design community

Applied consistent branding and messaging across all digital and physical materials to strengthen recall and connect with diverse audiences

Directed ticket proceeds towards the Jane Goodall Institute Singapore, reinforcing the link between participation and conservation impact