Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Creativeans C LogoCreativeans

Branding Design for a National Design Award:
Shaping the Seed Award by DBCS for Next Generation Designers

Branding
Communication Design
UI/UX Design
Seed Award

{ Project Overview }

Branding a Future-Focused Designer Award: The Seed Award by DBCS Design Business Chamber Singapore (DBCS), Singapore’s only multidisciplinary design chamber, founded in 1985, connects the design and business communities.

Guided by the tagline “Better Business by Design,” DBCS drives innovation and thought leadership through initiatives such as Singapore Good Design (SG Mark) and the Singapore Design Awards. The chamber also leads dialogues and capability-building programmes that champion design-led transformation for social good. With the support of Singapore’s Institutes of Higher Learning, DBCS launched the Seed Award, a future-focused initiative that recognises and nurtures emerging designers. The award evaluates students through five key designer qualities: Creative Impact, Critical Thinking, Connective Intelligence, Perseverance, and Ethical Decision-Making.

Rather than rewarding final deliverables, the Seed Award celebrates character, leadership, and the potential of design students who will shape the future. Creativeans partnered with DBCS to bring the Seed Award to life by building a cohesive branding, communication design, and UI/UX design system. We created the award’s logo and brand identity, then translated the system into key communication touchpoints and digital experiences. Our work expresses the Seed Award’s focus on growth, leadership, and the potential of emerging designers.

portfolio solution image

{ Creative Challenge }

Designing a lasting award identity that embodies the 5 designer qualities
  1. 01

    Create a logo and brand identity that symbolises the 5 designer qualities and symbolise leadership, growth, and future readiness beyond finished design outcomes.

  2. 02

    Design a scalable and enduring brand identity system, one that can remain relevant and adaptable across years, cohorts, and evolving contexts without losing its meaning.

  3. 03

    The branding had to function across multiple physical and digital touchpoints, demanding a system that performs consistently at different sizes and formats.

  4. 04

    Create an omnichannel award identity, as the Seed Award exists across real-life touchpoints and digital platforms, from submissions to ceremonies and public communications.

{ The Solution }

Created a modular brand identity system that translates values into a lasting award experience

  1. Built the brand identity around the metaphor of a growing seedling in pots, representing the growth and potential of emerging designers as future changemakers.

  2. Designed a refined visual system using geometrical shapes in a modular structure, keeping the identity simple, timeless, and flexible to evolve over time.

  3. Scaled the identity across physical and digital formats, applying the same core modular structure from the logo to ensure consistency across different sizes and applications.

  4. Extended the identity across an omnichannel award experience, from the website application journey to certificates, event moments, and post-event social media.

portfolio image

{ THE DIFFERENCE }

Before
After
{ BEFORE }{ AFTER }

{ Brand Identity }

The Seed Award brand identity was built by extending the logo’s isometric, modular geometry into a flexible visual language.

The logo’s three-dimensional seedling forms were reinterpreted as graphic elements, allowing the identity to expand organically across layouts while maintaining a consistent structural logic. A vibrant colour system was developed to represent the five designer qualities, with each hue expressing a distinct strength, and DBCS red anchoring the palette as a grounding element that reflects the institution’s role in nurturing emerging designers.

Supporting illustrations adopt a hand-drawn, human quality to balance the system’s geometric precision, reinforcing the award’s people-centred ethos. Typography combines a refined, elegant typeface for formal and ceremonial emphasise with a clean, geometric typeface optimised for digital clarity, enabling the identity to remain both credible as a national award and versatile across diverse physical and digital applications.

Seed Award
brand identity image
brand identity image
brand identity image
brand identity image

{ Brand Touchpoints }

The Seed Award identity extends seamlessly across communication and digital touchpoints to create a coherent award experience.

Submission guidelines, certificates, social media templates, and event backdrops apply the same modular visual system, ensuring clarity and consistency across physical and digital formats. In parallel, the Seed Award website and submission platform present the award’s purpose, criteria, and process through a clear and intuitive digital experience for students and institutions.

Together, these touchpoints support participants at every stage of the award journey, from submission and evaluation to announcement and celebration.

Seed Award
brand touchpoints images
brand touchpoints images
brand touchpoints images

The branding and design of the Seed Award were very well received by stakeholders and the public. It marked an important milestone as the inaugural award officiated by Singapore President Tharman. Well done to the Creativeans team for executing this vision with clarity and impact.

Kimming Yap
Managing Director, Creativeans

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Yulia Saksen

Co-Founder of Creativeans
International Brand Consultant

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