BRAND CAMPAIGN WITH SCRATCHBAC
In collaboration with Scratchbac, the Eco Mystery: Sus-Sus Hunt 2023 is Singapore’s first island-wide treasure hunt campaigned around environmentally sustainable initiatives. The winner of the hunt had the opportunity to choose between a regenerative expedition to Mongolia worth $25k SGD or receive $10K cash.
Creativeans is proud to be a partner of this campaign and to have the opportunity to present SustainableSG’s products as sustainable alternatives to everyday disposable items.
Gamifying Sustainability Through Singapore’s First Island Wide Eco Mystery Hunt
THE CREATIVE CHALLENGE
Introducing sustainability in a way that excites and engages the public
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The campaign needed to raise awareness of environmentally sustainable initiatives in Singapore through a fresh and interactive approach
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Sustainability topics often risk being perceived as serious or abstract, making it difficult to capture the interest of younger or wider audiences
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The challenge was to design a campaign identity that combined fun, mystery, and eco-friendliness while staying authentic to the cause
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There was also a need to highlight SustainableSG’s products as tangible sustainable alternatives to everyday disposable items
THE SOLUTION
Delivered a playful campaign identity and interactive experience that drove awareness and engagement
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Designed a logo and visual identity combining fun, eco friendliness, and mystery using spontaneous typography and earthy tones
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Launched the Eco Mystery: Sus Sus Hunt 2023, Singapore’s first island wide sustainability treasure hunt with attractive prizes
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Created multi channel campaign touchpoints including event branding, social media, and the After Hunt Party to sustain engagement
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Showcased SustainableSG’s sustainable products as tangible alternatives, engaging 90 participants and 6 partners in the movement
ECO-MYSTERY LOGO DESIGN
ECO MYSTERY: AFTER HUNT PARTY
The After Hunt Party commemorates the end of the Eco-Mystery Hunt campaign. This special gathering provides a platform for Creativeans and SustainableSG to showcase our sustainability initiatives while allowing participants to engage in valuable learning experiences about various sustainability initiatives.
The Eco-Mystery event was attended by 90 participants and 6 Eco-Mystery partners.
"On behalf of Scratchbac, I would like to extend my heartfelt thanks for your unwavering support throughout the planning and execution of the event. Your contributions played a crucial role in making it a resounding success."
Yulia Saksen
International Brand Consultant and Co-Founder of Creativeans
"Brands that don’t evolve will disappear. In today’s changing world, what matters is how clearly your brand is positioned and how deeply it connects with the people who matter. If you’re ready to be different and want to build a brand that matters, work with us."
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