{ Project Overview }
{ Creative Challenge }
- 01
The campaign needed to raise awareness of environmentally sustainable initiatives in Singapore through a fresh and interactive approach
- 02
Sustainability topics often risk being perceived as serious or abstract, making it difficult to capture the interest of younger or wider audiences
- 03
The challenge was to design a campaign identity that combined fun, mystery, and eco-friendliness while staying authentic to the cause
- 04
There was also a need to highlight SustainableSG’s products as tangible sustainable alternatives to everyday disposable items
{ The Solution }
Designed a logo and visual identity combining fun, eco friendliness, and mystery using spontaneous typography and earthy tones
Launched the Eco Mystery: Sus Sus Hunt 2023, Singapore’s first island wide sustainability treasure hunt with attractive prizes
Created multi channel campaign touchpoints including event branding, social media, and the After Hunt Party to sustain engagement
Showcased SustainableSG’s sustainable products as tangible alternatives, engaging 90 participants and 6 partners in the movement
{ Brand Identity }
{ Brand Touchpoints }
