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Eco Mystery Hunt 2023:
Scratchbac's Green Campaign for Singapore’s Greener Future

Branding

Communication Design

Creative Investment

{ Project Overview }

Gamifying Sustainability for a Greener Singapore

In collaboration with Scratchbac, the Eco Mystery: Sus-Sus Hunt 2023 is Singapore’s first island-wide treasure hunt campaigned around environmentally sustainable initiatives. The winner of the hunt had the opportunity to choose between a regenerative expedition to Mongolia worth $25k SGD or receive $10K cash.

Creativeans is proud to be a partner of this campaign and to have the opportunity to present SustainableSG’s products as sustainable alternatives to everyday disposable items.

{ Creative Challenge }

Introducing sustainability in a way that excites and engages the public

01
The campaign needed to raise awareness of environmentally sustainable initiatives in Singapore through a fresh and interactive approach
02
Sustainability topics often risk being perceived as serious or abstract, making it difficult to capture the interest of younger or wider audiences
03
The challenge was to design a campaign identity that combined fun, mystery, and eco-friendliness while staying authentic to the cause
04
There was also a need to highlight SustainableSG’s products as tangible sustainable alternatives to everyday disposable items

{ The Solution }

Delivered a playful campaign identity and interactive experience that drove awareness and engagement

Designed a logo and visual identity combining fun, eco friendliness, and mystery using spontaneous typography and earthy tones
Launched the Eco Mystery: Sus Sus Hunt 2023, Singapore’s first island wide sustainability treasure hunt with attractive prizes
Created multi channel campaign touchpoints including event branding, social media, and the After Hunt Party to sustain engagement
Showcased SustainableSG’s sustainable products as tangible alternatives, engaging 90 participants and 6 partners in the movement

{ Brand Identity }

A Playful Identity for an Eco Mystery Hunt

We designed a logo that seamlessly combined elements of fun, eco-friendliness and mystery. The overall spontaneous typography style signifies the dynamic spirit of the campaign. At the same time, the intricate incorporation of earthy yellow tones reflects a commitment to sustainability and the adventurous side of the hunt.

{ Brand Touchpoints }

Bringing the Campaign to Life Through an After Hunt Party

The After Hunt Party marked the close of the Eco-Mystery Hunt campaign, giving Creativeans and SustainableSG a platform to showcase sustainability initiatives and engage participants through meaningful learning experiences.

The event brought together 90 participants and 6 Eco-Mystery partners, creating a lively platform for sustainability awareness, collaboration and community engagement.