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Eco Mystery Hunt 2023: Scratchbac's Green Campaign for Singapore’s Greener Future

Events & Entertainment
Green Economy
Non-Profit

BRAND CAMPAIGN WITH SCRATCHBAC

SOLUTIONS WE PROVIDED

In collaboration with Scratchbac, the Eco Mystery: Sus-Sus Hunt 2023 is Singapore’s first island-wide treasure hunt campaigned around environmentally sustainable initiatives. The winner of the hunt had the opportunity to choose between a regenerative expedition to Mongolia worth $25k SGD or receive $10K cash.

Creativeans is proud to be a partner of this campaign and to have the opportunity to present SustainableSG’s products as sustainable alternatives to everyday disposable items.

ECO-MYSTERY LOGO DESIGN

We designed a logo that seamlessly combined elements of fun, eco-friendliness and mystery. The overall spontaneous typography style signifies the dynamic spirit of the campaign. At the same time, the intricate incorporation of earthy yellow tones reflects a commitment to sustainability and the adventurous side of the hunt.

ECO MYSTERY: AFTER HUNT PARTY

The After Hunt Party commemorates the end of the Eco-Mystery Hunt campaign. This special gathering provides a platform for Creativeans and SustainableSG to showcase our sustainability initiatives while allowing participants to engage in valuable learning experiences about various sustainability initiatives.

The Eco-Mystery event was attended by 90 participants and 6 Eco-Mystery partners.

"On behalf of Scratchbac, I would like to extend my heartfelt thanks for your unwavering support throughout the planning and execution of the event. Your contributions played a crucial role in making it a resounding success."

Gladys

Community Development Manager at Scratchbac

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Finance
Technology

Yulia Saksen

International Brand Consultant and Co-Founder of Creativeans

"Brands that don’t evolve will disappear. In today’s changing world, what matters is how clearly your brand is positioned and how deeply it connects with the people who matter. If you’re ready to be different and want to build a brand that matters, work with us."