Premium Seafood Brand
Snorre Food, a leading supplier for premium cold water seafood introduced a new in-house range of smoked salmon products under the sub-brand Pulpit Rock that comes from the region named Rogaland where the mountain plateau called Pulpit Rock resides. The region is known for its clean and majestic fjords that houses a wide array of fish and wildlife, whereas Pulpit Rock is an internationally well-known attraction in Norway.
Branding a Seafood Range That Captures Nature & Premium Quality
THE CREATIVE CHALLENGE
A new smoked salmon range needing credibility, identity, and market differentiation
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Snorre Food introduced a smoked salmon sub-brand named Pulpit Rock but lacked an established brand identity in the premium seafood market
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The origin story (Rogaland, Norway; Pulpit Rock) was not yet leveraged in branding to evoke trust, natural purity, or locality
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Packaging designs had to appeal to a wide audience yet retain premium cues, without having a visual system yet that supported size / layout flexibility
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Needed to communicate freshness, ocean-sourced quality, and adapt to chilled or fresh formats within consistent packaging
THE SOLUTION
Crafted identity and packaging that evoke origin, freshness and premium quality
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Designed a logo and packaging series built around the “Pulpit Rock” name, tying in imagery and values from the iconic location to strengthen origin credibility
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Introduced design elements that reference nature, ocean tones, and clean aesthetics to communicate freshness and premium seafood identity
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Ensured flexibility in packaging sizes and layouts, with adaptable labelling for fresh vs chilled versions of the product
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Rolled out consistent communication design across touchpoints to help Pulpit Rock quickly gain credibility and differentiation in the competitive premium seafood industry
LOGO DESIGN
BRAND CONCEPT
PACKAGING DESIGN
The packaging is designed to appeal to the widest possible audience; using cool and fresh colours to convey positive qualities of nature, ocean and seafood. It is also designed to be adaptable into different packaging sizes and layout, with flexible labelling of fresh or chilled types to cater to the different groups of customers.
"The new brand identity and packaging designs helped Pulpit Rock - a new brand to quickly gain credibility and differentiation in the competitive premium seafood industry."
Yulia Saksen
International Brand Consultant and Co-Founder of Creativeans
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