• Award-Winning Brand and Design Consultancy • Claim Up to 50% EDG Grant for Your Brand. Limited Time Only
• Award-Winning Brand and Design Consultancy • Claim Up to 50% EDG Grant for Your Brand. Limited Time Only
• Award-Winning Brand and Design Consultancy • Claim Up to 50% EDG Grant for Your Brand. Limited Time Only
• Award-Winning Brand and Design Consultancy • Claim Up to 50% EDG Grant for Your Brand. Limited Time Only
• Award-Winning Brand and Design Consultancy • Claim Up to 50% EDG Grant for Your Brand. Limited Time Only
• Award-Winning Brand and Design Consultancy • Claim Up to 50% EDG Grant for Your Brand. Limited Time Only
• Award-Winning Brand and Design Consultancy • Claim Up to 50% EDG Grant for Your Brand. Limited Time Only
• Award-Winning Brand and Design Consultancy • Claim Up to 50% EDG Grant for Your Brand. Limited Time Only
• Award-Winning Brand and Design Consultancy • Claim Up to 50% EDG Grant for Your Brand. Limited Time Only
• Award-Winning Brand and Design Consultancy • Claim Up to 50% EDG Grant for Your Brand. Limited Time Only
• Award-Winning Brand and Design Consultancy • Claim Up to 50% EDG Grant for Your Brand. Limited Time Only
• Award-Winning Brand and Design Consultancy • Claim Up to 50% EDG Grant for Your Brand. Limited Time Only
• Award-Winning Brand and Design Consultancy • Claim Up to 50% EDG Grant for Your Brand. Limited Time Only
• Award-Winning Brand and Design Consultancy • Claim Up to 50% EDG Grant for Your Brand. Limited Time Only
• Award-Winning Brand and Design Consultancy • Claim Up to 50% EDG Grant for Your Brand. Limited Time Only
Striking with Precision:
Crafting Visuals for
Phillip Capital Management
{ Project Overview }
Established in Singapore in 1995, Phillip Capital Management (PCM) is the asset management arm of Phillip Capital Group, serving both individual and institutional investors. With a presence across Singapore, Kuala Lumpur, Bangkok, Jakarta, Hong Kong, and London, PCM combines local market knowledge with cross-regional insight to identify strategic investment opportunities.
For the Phillip-China Universal MSCI China A 50 Connect ETF, the project focused on communicating PCM’s confidence, precision, and expertise in navigating the Chinese market. The brand communication needed to reflect both financial credibility and the growth potential of China’s evolving investment landscape.
{ Creative Challenge }
- 01
Phillip Capital Management had a solid track record and deep insights into Asia’s dynamic markets
- 02
The brand’s identity as a forward thinking and precision driven asset manager was not consistently reflected in its visual materials
- 03
This limited the ability to build trust and connect with investors seeking reliable asset management solutions
- 04
The lack of compelling visuals for flagship products limited the ability to showcase PCM’s strengths in capturing Asia’s growth opportunities
- 05
Inconsistent communication assets made it harder to build a unified identity and connect with a broader audience of both institutional and retail investors
{ The Solution }
Developed clear and professional communication materials to express Phillip Capital Management’s unique investment philosophy
Created visually engaging assets that reflect the brand’s precision driven and forward thinking identity
Designed product focused visuals for key offerings such as the Phillip China Universal MSCI China A 50 Connect ETF
Applied a consistent visual language to enhance brand recognition and reinforce credibility
Delivered design solutions that support investor engagement and strengthen the brand’s presence in the competitive asset management industry
{ Key Visual Design }
{ Brand Touchpoints }
Phillip Capital Management’s key visual was extended across investor-facing touchpoints to create a consistent communication system that feels confident, distinctive, and aligned with the fund’s strategic outlook.
Across digital and print applications, the Wushu Master, circular fire ring, and blended typography work together to express precision, agility, and market expertise. Each element was adapted to maintain visual consistency while supporting clear communication for the Phillip-China Universal MSCI China A 50 Connect ETF.
“With its striking key visuals, Phillip Capital Management captures the essence of precision and agility in investment. This creative approach has not only enhanced their brand identity but also reinforced their position as a trusted and forward-thinking asset manager, seamlessly blending tradition with modernity to resonate with investors across Asia and beyond.”
