Striking with Precision:
Crafting Visuals for
Phillip Capital Management

Philip Capital Management

SOLUTIONS WE PROVIDED

Phillip Capital Management (PCM), established in Singapore in 1995, is an independent fund management company and the asset management arm of the Phillip Capital Group. With a presence in Singapore, Kuala Lumpur, Bangkok, Jakarta, Hong Kong, and London, PCM manages funds for individual and institutional investors, focusing on growth companies in Asia’s dynamic markets. Leveraging hyper-local insights and cross-regional collaboration, PCM balances risk and reward by identifying strategic investment opportunities, often during market downturns, to deliver long-term value. Dedicated to innovation and face-to-face interactions with companies, PCM empowers clients to achieve their financial goals while capturing Asia's remarkable growth potential.

Communicating Investment Expertise Through Compelling Visual Design

THE CREATIVE CHALLENGE
A strong investment philosophy and local expertise that were not effectively expressed through visual communications

  • Phillip Capital Management had a solid track record and deep insights into Asia’s dynamic markets

  • The brand’s identity as a forward thinking and precision driven asset manager was not consistently reflected in its visual materials

  • This limited the ability to build trust and connect with investors seeking reliable asset management solutions

  • The lack of compelling visuals for flagship products limited the ability to showcase PCM’s strengths in capturing Asia’s growth opportunities

  • Inconsistent communication assets made it harder to build a unified identity and connect with a broader audience of both institutional and retail investors

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THE SOLUTION
Designed cohesive communication and visual assets that highlight investment strengths and product value

  • Developed clear and professional communication materials to express Phillip Capital Management’s unique investment philosophy

  • Created visually engaging assets that reflect the brand’s precision driven and forward thinking identity

  • Designed product focused visuals for key offerings such as the Phillip China Universal MSCI China A 50 Connect ETF

  • Applied a consistent visual language to enhance brand recognition and reinforce credibility

  • Delivered design solutions that support investor engagement and strengthen the brand’s presence in the competitive asset management industry

KEY VISUAL DESIGN
The key visual design for Phillip Capital Management captures the essence of a "Wushu Master," symbolising the precision and agility required for successful investing. Drawing inspiration from traditional Chinese martial arts, the Wushu Master in a powerful pose represents the fund’s dynamic ability to navigate the market and seize growth opportunities. A circular fire ring, inspired by traditional Chinese art, signifies the continuous cycle of growth and opportunity within the Chinese market. The design seamlessly integrates Chinese brush fonts with modern sans-serif typography, blending traditional and contemporary elements to create a harmonious and visually striking composition that ensures both clarity and impact.
BRAND TOUCHPOINT
The key visuals designed for Phillip Capital Management are seamlessly applied across all touchpoints, ensuring a cohesive and impactful representation of their investment philosophy. Elements such as the Wushu Master illustration, circular fire ring, and blended typography are thoughtfully incorporated into digital and print materials, maintaining a balance of tradition and modernity at every interaction.

 

On digital platforms like the website and social media, these key visuals effectively communicate PCM’s precision and expertise in navigating Asia’s dynamic markets. The website highlights the company’s investment strategies and growth opportunities through compelling visuals that engage and inform investors. Print materials, including brochures, reports, and presentations, integrate these visuals to reflect professionalism and clarity, providing a unified and visually engaging experience for clients and stakeholders.

“With its striking key visuals, Phillip Capital Management captures the essence of precision and agility in investment. This creative approach has not only enhanced their brand identity but also reinforced their position as a trusted and forward-thinking asset manager, seamlessly blending tradition with modernity to resonate with investors across Asia and beyond.”

Kimming Yap
Managing Director, Creativeans
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Yulia Saksen

Yulia Saksen

International Brand Consultant and Co-Founder of Creativeans

"Brands that don’t evolve will disappear. In today’s changing world, what matters is how clearly your brand is positioned and how deeply it connects with the people who matter. If you’re ready to be different and want to build a brand that matters, work with us."

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