Design in Singapore, Made in Italy
We partnered with Italian furniture maker Ghimenton to launch Paradiso, a new range of furniture designs that combines the designers’ imagination of tropical beauty and functionality with the quality and craftsmanship of Italian artisans. An exhibition was curated to showcase the collection for the first time and reveal the product development process of this cross-continental collaboration.
Blending Tropical Spirit with Italian Craftsmanship for Elegant Outdoor Living
THE CREATIVE CHALLENGE
Creating an outdoor furniture line that merges two very different design worlds while maintaining quality and uniqueness
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Need to reflect tropical beauty and the lush richness of Southeast Asia in furniture typically rooted in European/Italian craftsmanship
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Materials and production had to be durable for outdoor use, weather-resistant, and maintain high standards without sacrificing aesthetics
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Communication of the story (East meets West, tropical nature, craftsmanship) needed to be strong so the collection feels cohesive and not just decorative
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Collaboration across distance (production in Italy, design in Singapore) amplified the challenge of ensuring consistent quality and alignment
THE SOLUTION
Developed the Paradiso collection to capture paradise through material, form, and experience
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Designed a furniture range with strong tropical inspiration—rich colours, lush forms, natural motifs—combined with traditional Italian furniture making
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Used durable, outdoor-friendly materials: stainless steel bases, solid teak or weather-able woods, waterproof fabrics, to ensure both form and function under outdoor conditions
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Created pieces that are both beautiful and versatile, like configurable chairs and modular seating, allowing use in different settings (resorts, patios, yachts)
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Delivered the collection under the name Paradiso to evoke an idyllic, relaxed lifestyle, strengthening the emotional and aspirational appeal of the brand
Generations of Furniture Making
New Furniture Typologies
FURNITURE DESIGN
Isola Chair
The Isola Chair never stays the same. Explore infinite possibilities with this avant-garde chair by configuring its elements to form unique seating compositions. Isola’s beautifully unconstrained form is accentuated by masterfully upholstered fabrics that are equally charming and comfortable.
Atlantis Lounge Seat
The Atlantis is a gregarious lounge seat that is both a functional beauty and a conversation starter. Feel the Atlantic breeze from Atlantis’ generous profile that is made from soft nautical foam and upholstered with exclusive waterproof fabric. That is coupled with movable totemic elements that allow unprecedented freedom of use from sitting positions to activities and social settings.
Noli Armchair
Crafted from solid beech wood, Noli Armchair comes with naturally curved frames and richly upholstered seats. Both firm and fluid, Noli is crafted using time-tested woodworking techniques and has been ergonomically designed to give maximum comfort for one’s body. It features an innovative nautical foam backrest with a reclining movement that follows the contour of our back for enhanced support.
Wawa Stool
Inspired by sea rocks formation, Wawa Stool is both subtle and iconic. Rested on a beautiful solid teak wood base, the stool stands firm yet is surprisingly soft to sit on thanks to an innovation in viscoelastic foam design, providing body hugging comfort that is highly tailored and luxurious.
"The design of Creativeans is unique, very innovative and is very different from the way we normally work. Here you can really see the pros of designers, they create totally new concepts."
Yulia Saksen
International Brand Consultant and Co-Founder of Creativeans
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