Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Creativeans C LogoCreativeans

Premium ice cream inspired by
tropical fruits and Singapore island flavours

Branding
Communication Design
Packaging Design
UI/UX Design
Paradice

{ Project Overview }

Branding a new global F&B that delivers an indulgent escape of a tropical paradise with an authentic celebration of local and regional tastes.

Paradice is a premium ice cream brand that brings the essence of tropical paradise into every scoop. Inspired by the vibrant landscapes and rich flavour heritage of Southeast Asia, the brand celebrates exotic fruits such as durian, mango, and coconut, transforming them into indulgent, creamy creations with a refined twist. Each flavour is crafted to capture the richness, warmth, and vibrancy of the tropics, offering a dessert experience that feels both elevated and deeply satisfying.

More than just ice cream, Paradice is made for consumers who seek something distinctive, memorable, and sensory. It is for those who crave more than sweetness alone, but an experience that feels luxurious, rare, and transportive. With its sophisticated take on Southeast-inspired flavours, Paradice turns everyday indulgence into a moment of escape, inviting people to savour a little paradise in every bite.

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{ Creative Challenge }

The Journey of Breaking Ice: Introducing Exotic Luxury to a New Market
  1. 01

    Foreign Market Entry and Brand Recognition: Introducing a completely new brand to a competitive foreign market (China) where the brand has no prior recognition.

  2. 02

    Unfamiliar Product/Flavors: Introducing Asian-inspired flavors, such as Durian, Mango, Coconut which are exotic and potentially unfamiliar to the new market (China).

  3. 03

    Competitive Market & Pricing: Entering a highly competitive ice cream market, the product is positioned as high-quality and premium, requiring a strong brand identity to justify the price and convey its high value.

{ The Solution }

Overcoming Market Barriers with a Bold, Authentic Brand Vision

  1. The name Paradice, a blend of “Paradise” and “Ice” evokes a mystical, tropical world that connects the product to its Southeast Asian roots.

  2. Incorporating Chinese characters into the logo strengthens cultural relevance and accessibility, helping the foreign brand resonate immediately within the local market.

  3. Hand-drawn sketches and illustrations reinforce an artisanal, genuine touch. The thoughtful use of materials, finishes, colors, gold accents, and typography further communicates a refined sense of luxury.

  4. This cohesive visual and narrative approach ensures the product’s premium value is clearly perceived, encouraging consumers to see Paradice as a high-quality indulgence worth the price.

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{ THE DIFFERENCE }

Before
After
{ BEFORE }{ AFTER }

{ Brand Identity }

Where premium indulgence meets the vibrant essence of Singapore’s tropical paradise.

The brand identity captures a captivating fusion of Singapore’s tropical allure, drawing inspiration from the island’s lush landscapes, vibrant energy, and distinctive local flavours. It is designed to evoke an authentic sense of indulgence in a tropical paradise, inviting people to savour the genuine tastes of Singapore through every ice cream experience. The visual language is complemented by illustrations of vibrant tropical plants and fruits, reinforcing the richness, freshness, and authenticity of the local flavour profile.

To further express this premium tropical positioning, the chosen serif font brings a sense of elegance while still feeling warm and summery, aligning beautifully with the brand’s refined yet lively personality. The muted green colour palette reflects the lush, premium tropical nature of Singapore, while touches of pink introduce vibrancy and playfulness, symbolising tropical fruits and the spirited charm of the island. Together, these elements create a visual identity that feels sophisticated, immersive, and full of tropical character.

Paradice
brand identity image
brand identity image
brand identity image

{ Brand Touchpoints }

Paradice creates a seamless brand world that brings tropical indulgence to life across every digital and physical touchpoint.

Paradice establishes a cohesive and unified brand experience through a visual identity that extends consistently across all brand expressions, from packaging and digital platforms to retail and communication materials. At the heart of this system is a design language inspired by the vibrant and dynamic character of Peranakan culture, allowing the brand to express a distinctive sense of place, richness, and authenticity.

Its graphic system draws from the intricate architectural forms found in Peranakan windows, alleyways, and doors, using these shapes as the brand’s core visual motif. Combined with illustrations of tropical plants and fruits, these elements form a layered and vibrant visual tapestry that reinforces Paradice’s identity as a premium ice cream brand rooted in the sensory richness and cultural charm of a tropical paradise.

Paradice
brand touchpoints images
brand touchpoints images
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brand touchpoints images

{ Brand Rollout }

A comprehensive brand rollout system ensures Paradice is expressed consistently across every market and touchpoint.

The Paradice brand rollout is supported by a comprehensive brand manual that serves as the foundation for consistent and recognisable brand expression. Designed to guide implementation across both digital and physical applications, this essential document provides clear direction on how the brand should be presented, helping every touchpoint reflect the same premium, tropical identity.

It outlines standards for logo usage, typography, colour palette, and graphic style, ensuring that the visual language of Paradice remains cohesive and disciplined across all executions. By equipping internal teams and external partners with a shared framework, the brand manual enables Paradice to be represented accurately and uniformly across China, Hong Kong, and future markets beyond.

Working with Paradice has been a truly special and refreshing experience. It was a pleasure yet a challenging journey, pushing us to think beyond conventional ice cream branding and explore storytelling through colour, texture, and craftsmanship. Every detail from the hand-drawn illustrations to the gold-accented finishes became part of expressing Paradice’s spirit: bold, authentic, and full of life.

Kimming Yap
Managing Director, Creativeans

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Co-Founder of Creativeans
International Brand Consultant

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