Premium ice cream inspired by
tropical fruits and Singapore island flavours
{ Project Overview }
Paradice is a premium ice cream brand that brings the essence of tropical paradise into every scoop. Inspired by the vibrant landscapes and rich flavour heritage of Southeast Asia, the brand celebrates exotic fruits such as durian, mango, and coconut, transforming them into indulgent, creamy creations with a refined twist. Each flavour is crafted to capture the richness, warmth, and vibrancy of the tropics, offering a dessert experience that feels both elevated and deeply satisfying.
More than just ice cream, Paradice is made for consumers who seek something distinctive, memorable, and sensory. It is for those who crave more than sweetness alone, but an experience that feels luxurious, rare, and transportive. With its sophisticated take on Southeast-inspired flavours, Paradice turns everyday indulgence into a moment of escape, inviting people to savour a little paradise in every bite.
{ Creative Challenge }
- 01
Foreign Market Entry and Brand Recognition: Introducing a completely new brand to a competitive foreign market (China) where the brand has no prior recognition.
- 02
Unfamiliar Product/Flavors: Introducing Asian-inspired flavors, such as Durian, Mango, Coconut which are exotic and potentially unfamiliar to the new market (China).
- 03
Competitive Market & Pricing: Entering a highly competitive ice cream market, the product is positioned as high-quality and premium, requiring a strong brand identity to justify the price and convey its high value.
{ The Solution }
The name Paradice, a blend of “Paradise” and “Ice” evokes a mystical, tropical world that connects the product to its Southeast Asian roots.
Incorporating Chinese characters into the logo strengthens cultural relevance and accessibility, helping the foreign brand resonate immediately within the local market.
Hand-drawn sketches and illustrations reinforce an artisanal, genuine touch. The thoughtful use of materials, finishes, colors, gold accents, and typography further communicates a refined sense of luxury.
This cohesive visual and narrative approach ensures the product’s premium value is clearly perceived, encouraging consumers to see Paradice as a high-quality indulgence worth the price.
{ THE DIFFERENCE }
{ Brand Identity }
{ Brand Touchpoints }
Paradice creates a seamless brand world that brings tropical indulgence to life across every digital and physical touchpoint.
Paradice establishes a cohesive and unified brand experience through a visual identity that extends consistently across all brand expressions, from packaging and digital platforms to retail and communication materials. At the heart of this system is a design language inspired by the vibrant and dynamic character of Peranakan culture, allowing the brand to express a distinctive sense of place, richness, and authenticity.
Its graphic system draws from the intricate architectural forms found in Peranakan windows, alleyways, and doors, using these shapes as the brand’s core visual motif. Combined with illustrations of tropical plants and fruits, these elements form a layered and vibrant visual tapestry that reinforces Paradice’s identity as a premium ice cream brand rooted in the sensory richness and cultural charm of a tropical paradise.
{ Brand Rollout }
Working with Paradice has been a truly special and refreshing experience. It was a pleasure yet a challenging journey, pushing us to think beyond conventional ice cream branding and explore storytelling through colour, texture, and craftsmanship. Every detail from the hand-drawn illustrations to the gold-accented finishes became part of expressing Paradice’s spirit: bold, authentic, and full of life.
