Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Brand Transformation for Businesses Growing Across Asia • Up to 50% EDG Support for Eligible Projects. Limited Time Only

Creativeans C LogoCreativeans

Premium ice cream inspired by
tropical fruits and Singapore island flavours

Branding
Communication Design
Packaging Design
UI/UX Design
Paradice

{ Project Overview }

Branding a new global F&B that delivers an indulgent escape of a tropical paradise with an authentic celebration of local and regional tastes.

Paradice is a premium ice cream brand that brings the essence of tropical paradise into every scoop. Inspired by the vibrant landscapes and rich flavour heritage of Southeast Asia, the brand celebrates exotic fruits such as durian, mango, and coconut, transforming them into indulgent, creamy creations with a refined twist. Each flavour is crafted to capture the richness, warmth, and vibrancy of the tropics, offering a dessert experience that feels both elevated and deeply satisfying.

More than just ice cream, Paradice is made for consumers who seek something distinctive, memorable, and sensory. It is for those who crave more than sweetness alone, but an experience that feels luxurious, rare, and transportive. With its sophisticated take on Southeast-inspired flavours, Paradice turns everyday indulgence into a moment of escape, inviting people to savour a little paradise in every bite.

Hospital bed tray holds a red instructional pamphlet about TED anti-embolism stockings with a display insert showing a glove and leg imagery, for patient education.

{ Creative Challenge }

The Journey of Breaking Ice: Introducing Exotic Luxury to a New Market
  1. 01

    Foreign Market Entry and Brand Recognition: Introducing a completely new brand to a competitive foreign market (China) where the brand has no prior recognition.

  2. 02

    Unfamiliar Product/Flavors: Introducing Asian-inspired flavors, such as Durian, Mango, Coconut which are exotic and potentially unfamiliar to the new market (China).

  3. 03

    Competitive Market & Pricing: Entering a highly competitive ice cream market, the product is positioned as high-quality and premium, requiring a strong brand identity to justify the price and convey its high value.

{ The Solution }

Overcoming Market Barriers with a Bold, Authentic Brand Vision

  1. The name Paradice, a blend of “Paradise” and “Ice” evokes a mystical, tropical world that connects the product to its Southeast Asian roots.

  2. Incorporating Chinese characters into the logo strengthens cultural relevance and accessibility, helping the foreign brand resonate immediately within the local market.

  3. Hand-drawn sketches and illustrations reinforce an artisanal, genuine touch. The thoughtful use of materials, finishes, colors, gold accents, and typography further communicates a refined sense of luxury.

  4. This cohesive visual and narrative approach ensures the product’s premium value is clearly perceived, encouraging consumers to see Paradice as a high-quality indulgence worth the price.

AI-enabled brand marketing strategy infographic showing a layered circular platform with four layers: Brand, Governance, Creation, and Measurement, plus data panels and icons.

{ THE DIFFERENCE }

Collection of Paradice Ice Cream logos and icons in a light, sketched style for branding materials
Two logos: a gold ornamental 'P' with a flower motif on the left and a teal 'Paradice' wordmark with Chinese characters on the right.
{ BEFORE }{ AFTER }

{ Brand Identity }

Where premium indulgence meets the vibrant essence of Singapore’s tropical paradise.

The brand identity captures a captivating fusion of Singapore’s tropical allure, drawing inspiration from the island’s lush landscapes, vibrant energy, and distinctive local flavours. It is designed to evoke an authentic sense of indulgence in a tropical paradise, inviting people to savour the genuine tastes of Singapore through every ice cream experience. The visual language is complemented by illustrations of vibrant tropical plants and fruits, reinforcing the richness, freshness, and authenticity of the local flavour profile.

To further express this premium tropical positioning, the chosen serif font brings a sense of elegance while still feeling warm and summery, aligning beautifully with the brand’s refined yet lively personality. The muted green colour palette reflects the lush, premium tropical nature of Singapore, while touches of pink introduce vibrancy and playfulness, symbolising tropical fruits and the spirited charm of the island. Together, these elements create a visual identity that feels sophisticated, immersive, and full of tropical character.

Branding book from Pradice, inspired from island’s lush landscapes, vibrant energy, and distinctive local flavours. It is designed to evoke an authentic sense of indulgence in a tropical paradise
A logo featuring a dark green monogram intertwined with an orchid flower on a pink and gold patterned background.
A color palette guide displaying primary dark green, secondary mint green and coral pink, and finishing gold foil swatches.
A desktop computer and multiple screens displaying the Paradice brand web design layouts.

{ Brand Touchpoints }

Paradice creates a seamless brand world that brings tropical indulgence to life across every digital and physical touchpoint.

Paradice establishes a cohesive and unified brand experience through a visual identity that extends consistently across all brand expressions, from packaging and digital platforms to retail and communication materials. At the heart of this system is a design language inspired by the vibrant and dynamic character of Peranakan culture, allowing the brand to express a distinctive sense of place, richness, and authenticity.

Its graphic system draws from the intricate architectural forms found in Peranakan windows, alleyways, and doors, using these shapes as the brand’s core visual motif. Combined with illustrations of tropical plants and fruits, these elements form a layered and vibrant visual tapestry that reinforces Paradice’s identity as a premium ice cream brand rooted in the sensory richness and cultural charm of a tropical paradise.

Two dark blue business cards with a white angular logo laid on a matching blue surface, one card showing the word 'TERNARY' and contact text on the side.
A dark green baseball cap decorated with various gold and enamel Paradice pins and logo lettering.
A pink tote bag laid on grass, embellished with an assortment of enamel Paradice pins.
An email compose window showcasing a branded Paradice email signature for Managing Director Michael Chuang.
Two stacked ice cream tubs in mint green and dark green featuring ornate botanical illustrations and the Paradice logo.

{ Brand Rollout }

A comprehensive brand rollout system ensures Paradice is expressed consistently across every market and touchpoint.

The Paradice brand rollout is supported by a comprehensive brand manual that serves as the foundation for consistent and recognisable brand expression. Designed to guide implementation across both digital and physical applications, this essential document provides clear direction on how the brand should be presented, helping every touchpoint reflect the same premium, tropical identity.

It outlines standards for logo usage, typography, colour palette, and graphic style, ensuring that the visual language of Paradice remains cohesive and disciplined across all executions. By equipping internal teams and external partners with a shared framework, the brand manual enables Paradice to be represented accurately and uniformly across China, Hong Kong, and future markets beyond.

Paradice brand book

Working with Paradice has been a truly special and refreshing experience. It was a pleasure yet a challenging journey, pushing us to think beyond conventional ice cream branding and explore storytelling through colour, texture, and craftsmanship. Every detail from the hand-drawn illustrations to the gold-accented finishes became part of expressing Paradice’s spirit: bold, authentic, and full of life.

A three-dimensional, metallic letter "C" rendered in a dark glass or chrome material that reflects a vibrant, iridescent gradient of rainbow colors along its curved edges.
Kimming Yap
Managing Director, Creativeans

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Yulia Saksen

Co-Founder of Creativeans
International Brand Consultant

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