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Designing OLOE’s Packaging and Digital Experience for Children’s Nutrition

Packaging Design

UI/UX Design

Cartoon vegetables and berries cheer next to a large carton of OLOe Shake organic plant-based drink in a vivid garden scene with a rainbow backdrop.

{ Project Overview }

Creativeans collaborated with OLOE to design a vibrant packaging and digital experience for a children’s nutritional shake brand that makes healthy living feel easy, engaging, and fun.

OLOE is a food and beverage brand created to improve the holistic well-being of children and adults while placing greater focus on ingredients and materials that benefit both people and the environment. As part of the OLOE Brands family, OLOE Shake is a premium plant-based ready-to-drink nutritional shake formulated for children aged 3 and above.

Through packaging design, label development, and e-commerce website design, we helped OLOE communicate its values in a way that feels youthful, clear, and memorable. The result is a series of communication touchpoints that supports healthy eating habits while sparking children’s innate curiosity and imagination.

Smiling girl in a beige sweater holds a carton of OLOE Shake vanilla drink toward the camera in a kitchen, with stacked bottles on the counter.

{ Creative Challenge }

OLOE needed to stand out in a crowded health and nutrition market while building a stronger emotional connection with parents and children.

01
The packaging had limited space to communicate the brand story, product benefits, ingredients, and sustainability values clearly.
02
The brand also needed to move beyond static packaging, creating a more engaging experience that could make wellness feel more interactive and memorable.
03
At the same time, OLOE’s design had to balance credibility for parents with a playful, imaginative world that could appeal to children.

{ The Solution }

We created an engaging packaging and digital system that turns OLOE’s nutrition story into a more immersive and memorable brand experience.

The packaging process began with design conceptualisation, exploring concepts that convey OLOE’s essence of inspiring people to make better choices and live consciously in a way that feels easy and fun.
Once the design direction was established, we tested the feasibility through physical mock-ups, refining the colours, sizing, and overall design to ensure the packaging worked effectively in real life.
To extend the experience beyond the pack, we introduced AR-enabled storytelling and digital touchpoints that bring OLOE’s values, ingredients, and product details to life in a more interactive way.

{ THE DIFFERENCE }

Three redesigned Oloe Shake drink cartons lined up in different flavors (chocolate, pink berry, and blue), featuring a clean white-and-green top design with white caps.

{ BEFORE }{ AFTER }

{ HOW WE DESIGN PACKAGING }

We approached OLOE’s packaging through a hands-on design process, moving from concept development to physical mock-ups and production-ready refinement.

We started by brainstorming design concepts that captured OLOE’s purpose of making conscious living easy, positive, and fun. This helped shape a packaging direction that could communicate both nutritional value and emotional appeal within a compact format.

After confirming the design direction, we created physical mock-ups to test the feasibility of the packaging. This allowed us to adjust colour, sizing, hierarchy, and overall design details before preparing the artwork for final production.

A designer holding a printed color-safe proof while reviewing technical dieline layouts for an Oloe Shake packaging design on a desktop monitor in an office setting.

A group of original Oloe Shake drink cartons featuring playful cartoon characters and colorful designs on a white background.

{ PACKAGING DESIGN }

OLOE’s packaging concept was designed to turn children’s nutrition into a playful storytelling experience, making healthy choices feel imaginative, positive, and easy to enjoy.

The concept brings OLOE’s world to life through vibrant colours, friendly characters, and expressive illustrations that speak to children’s curiosity. Rather than presenting nutrition in a clinical or overly functional way, the packaging creates a sense of discovery, helping the product feel more approachable for both children and parents.

Each design element supports OLOE’s purpose of inspiring better choices through conscious living. From the visual hierarchy to the character-led graphics, the packaging communicates product benefits clearly while building an emotional connection with families, transforming the pack into a memorable part of the brand experience.

Drag

{ WEBSITE UI/UX DESIGN }

OLOE’s e-commerce website was designed to extend the brand world digitally, using characters, illustrations, and animated graphics to create a more immersive shopping experience.

In alignment with OLOE’s vision to nurture children’s curiosity and imagination, we designed the website to feel more than just transactional. The interface brings together product storytelling, brand characters, and playful visual elements to help users understand OLOE’s offerings in an engaging way.

The digital experience supports both brand building and product retail, allowing parents to explore OLOE Shake while experiencing the brand’s youthful and wellness-driven personality. Through the website, OLOE’s packaging world continues online as a cohesive, interactive brand journey.

“It was an absolute pleasure to work with Creativeans. They were very receptive to new ideas and are excellent collaborators. The final designs and thought put into the website and packaging were of the highest quality. They understand that the design is not only about being a visual statement but needs to create a specific feel. We look forward to working with them on future projects.”

Harin Rajeswaran

Managing Director, OLOE Brands

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We approached OLOE’s packaging through a hands-on design process, moving from concept development to physical mock-ups and production-ready refinement.

OLOE’s packaging concept was designed to turn children’s nutrition into a playful storytelling experience, making healthy choices feel imaginative, positive, and easy to enjoy.

OLOE’s e-commerce website was designed to extend the brand world digitally, using characters, illustrations, and animated graphics to create a more immersive shopping experience.

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