PACKAGING DESIGN & PRODUCTION
Gold has motivated entire societies, determined the fate of kings and emperors, and inspired the most beautiful works of art. We designed and produced Nippon Paint Gold Paint packaging display boxes for its authorised dealers and resellers. The packaging allows users to experience opening a treasure chest to uncover what’s within. Once opened, the user discovers a bottle of Nippon gold paint and a precious gold rock covered with Nippon Gold Paint. The pairing of gold and dark navy colour creates a contrast that captivates the user, while the pouring of gold paint conveys the paint’s fluidity and expressiveness. In addition, the golden frame around the box captures the ‘golden touch’, akin to a framed piece of art. Product information, usage scenarios, and call to action are depicted inside the packaging to provide users with comprehensive information about the Nippon Gold Paint and inspire them to unleash their creativity with its mesmerising golden hues.
Unveiling the “Golden Touch” Through a Treasure Chest Packaging Experience
THE CREATIVE CHALLENGE
Packaging that lacked surprise, storytelling, and emotional draw at the point of sale
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The standard packaging did not reflect the prestige or unique allure of Nippon Gold Paint
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Without a memorable unboxing experience, the product risked blending in with regular paint offerings
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Key visual cues like fluidity and artistry were absent, undermining the paint’s premium quality
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The packaging structure offered little opportunity to engage users or inspire creativity
THE SOLUTION
Crafted a treasure chest-style packaging that elevates brand storytelling and user experience
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Designed a point-of-sale display box that mimics opening a treasure chest, revealing a bottle of Nippon Gold Paint and a gold-painted rock—creating an element of surprise and delight.
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Leveraged a striking gold and dark navy contrast, visually capturing the “golden touch” and conveying paint fluidity and expressiveness.
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Incorporated a golden frame inside the box to evoke artwork and premium craft, aligning with the product’s luxurious appeal.
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Integrated product information, usage scenarios, and a call to action inside the packaging to inform and inspire user creativity while reinforcing brand identity.
Point of Sale Packaging
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Yulia Saksen
International Brand Consultant and Co-Founder of Creativeans
"Brands that don’t evolve will disappear. In today’s changing world, what matters is how clearly your brand is positioned and how deeply it connects with the people who matter. If you’re ready to be different and want to build a brand that matters, work with us."
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