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Nippon Paint Catalogue:
Annual Colour My World Print Design

Promotional image of Nippon Paint color swatches, cans, and a brochure titled 'Colour My World' among paint tools and swatches on a white surface.

{ Project Overview }

Redesigning a catalogue around Nippon Paint’s life-stage theme to create a more emotional and relatable brand story.

The catalogue redesign introduces Nippon Paint’s Theme of the Year, With You Through Life, as a narrative that follows the meaningful milestones people experience throughout life. From first steps and first jobs to starting a family and creating lasting memories, the concept positions Nippon Paint as a companion that colours every chapter with relevance and care.

By framing life as a story filled with goals, challenges, and magical moments, the catalogue creates a more human and emotionally engaging brand experience. This approach allows the theme to resonate more deeply with audiences while reinforcing Nippon Paint’s role in enriching everyday spaces across every stage of life.

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Promotional image of Nippon Paint color swatches, cans, and a brochure titled 'Colour My World' among paint tools and swatches on a white surface.

{ COLOUR OF THE YEAR 2020 }

Redesigning Nippon Paint’s annual catalogue around nature-inspired storytelling and the calming appeal of Jasper Green.

We collaborated with Nippon Paint to redesign its annual Colour My World catalogue, shaping the 2020 edition around the Colour of the Year, Jasper Green. As a soothing hue inspired by nature, Jasper Green was presented as an ideal colour for living rooms, bedrooms, and kitchens, giving the catalogue a more relevant and lifestyle-driven direction.

The new catalogue design was created to showcase Nippon colours through the vivid and authentic tones of nature. By anchoring the narrative around natural inspiration and everyday living spaces, the catalogue became a more engaging and emotionally resonant piece that strengthens the appeal of the annual colour story.

Creativeans offer fair pricing and is hardworking. They are also able to adapt to different styles of work and give good perspective. We were able to launch a new Colour My World that was a great style from previous versions. My GM saw it today and gave praises on it. He said to introduce the agency behind this to him some day 🥳

Nippon Paint logo: blue rounded square with a red stylized 'n' and white border, and 'NIPPON PAINT' in blue beneath.
Crystal
Marketing, Nippon Paint Singapore

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