CATALOGUE REDESIGN
Introducing Nippon Paint's Theme of the Year - With You Through Life. Life unfolds like a captivating story, filled with unforgettable milestones - from first steps to first jobs, from starting a family to creating lasting memories. Each chapter brings its own unique challenges, goals, and magical moments. The theme captures the essence of colouring every stage of people's life with Nippon Paint.
Bringing Paint Products to Life with Narrative-Driven Packaging and Print
THE CREATIVE CHALLENGE
Existing print and packaging lacked story and emotional connection, making products feel generic
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The annual Colour My World catalogue needed a theme that would tie the collections together into a meaningful seasonal message
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The colour of the year “Jasper Green” had to be presented in a way that feels soothing, natural and relevant for home interiors
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Packaging design across labels, colour cards, and point-of-sale lacked consistency and did not communicate the unique benefits of each paint line
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The display packaging for premium lines needed more visual appeal to capture users’ attention at dealers and resellers
THE SOLUTION
Created packaging and print works that connect emotionally and enhance product presence and clarity
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Renamed/addressed the catalogue under the theme With You Through Life, aligning colours to life stages and home moments
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Presented “Jasper Green” in catalogue design anchored by natural tones, vivid representation, and relevance to living spaces
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Designed and produced packaging labels, colour cards and point-of-sale displays that are visually consistent and address user needs clearly
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Developed a premium display box for Gold Paint packaging that evokes the surprise of a treasure chest, enhancing interest and delight
COLOUR OF THE YEAR 2020
Creativeans offer fair pricing and is hardworking. They are also able to adapt to different styles of work and give good perspective. We were able to launch a new Colour My World that was a great style from previous versions. My GM saw it today and gave praises on it. He said to introduce the agency behind this to him some day 🥳
Yulia Saksen
International Brand Consultant and Co-Founder of Creativeans
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