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Transforming Nippon Paint Colours Catalogue:
Life at Home

Cozy seating area with a gray round chair and a wooden console holding plants, books, and decorative boxes against a blue wall.

{ Project Overview }

Redesigning Nippon Paint’s annual catalogue to reflect the evolving meaning of home through colour and lifestyle.

We collaborated with Nippon Paint to redesign its annual Colour My World catalogue, with the 2021 edition titled Life at Home. Developed in response to shifting post-pandemic lifestyles, the catalogue recognises the growing significance of home as more than just a place of occupancy, positioning it instead as a space that supports everyday living, emotion, and well-being.

By focusing on colours that influence mood, character, and personal expression, the catalogue explores how thoughtful colour choices can enhance daily life and create more meaningful living environments. Through this concept, Nippon Paint presents the transformative potential of colour in shaping spaces that reflect individual needs, lifestyles, and identities.

Blue-toned photo collage with several Polaroid frames taped together on a green background.

{ Creative Challenge }

Presenting the Colour of the Year in a way that resonates with the shift toward home life
  1. 01

    The 2021 catalogue needed to reflect the changing significance of home as a space for work, play, and well-being in the post-pandemic era

  2. 02

    It required a stronger thematic narrative to transform the Colour of the Year from a functional reference into an emotional design inspiration

  3. 03

    Without a lived-at-home perspective, the catalogue risked being perceived as ordinary, losing the opportunity to inspire personal expression through colour

  4. 04

    The design needed to help users envision how colour influences mood, identity, and the overall feeling of home environments

{ COLOUR OF THE YEAR 2021 }

Presenting Nippon Paint’s 2021 Colour of the Year as a calming and contemporary shade inspired by peace, balance, and modern living.

We introduced Nippon Paint’s 2021 Colour of the Year, Smooth Sailing, as a captivating shade that expresses tranquility, timelessness, and serenity. Inspired by the calm waters of a blue ocean beneath a clear sky, the colour was positioned as a soothing and contemporary choice that brings a sense of peace and balance into everyday spaces.

With its cool and harmonious character, Smooth Sailing was presented as a versatile colour suitable for work, play, and relaxation. The concept highlights its ability to create a calm and uplifting atmosphere, making it a relevant and emotionally resonant choice for modern interiors.

Top-down view of an open design magazine on a wooden desk, with a plant, ruler, pen, and wooden blocks nearby

Creativeans offer fair pricing and is hardworking. They are also able to adapt to different styles of work and give good perspective. We were able to launch a new Colour My World that was a great style from previous versions. My GM saw it today and gave praises on it. He said to introduce the agency behind this to him some day 🥳

Nippon Paint logo: blue rounded square with a red stylized 'n' and white border, and 'NIPPON PAINT' in blue beneath.
Crystal
Marketing, Nippon Paint Singapore

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