CATALOGUE REDESIGN
We collaborated with Nippon Paint to redesign its annual Colour My World catalogue. Titled 'Life at Home', the Nippon Paint 2021 catalogue embraces the evolving reality and norms post-pandemic, recognising the increased significance of our homes. This concept goes beyond mere occupancy and delves into the essence of truly living in our spaces. Focusing on colours that profoundly impact our emotions and mental well-being, 'Life At Home' explores how the right colour choices can enhance our daily lives. It inspires individuals to create living environments tailored to their specific needs and activities, fostering a better home life. By showcasing the transformative power of colours, Nippon Paint Colour My World 2021 unveils the potential of each space to reflect one's unique style, taste, and character. Which of these themes best resonates with your personal expression?
Turning Home Living into an Emotionally Charged Colour Journey
THE CREATIVE CHALLENGE
Presenting the Colour of the Year in a way that resonates with the shift toward home life
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The 2021 catalogue needed to reflect the changing significance of home as a space for work, play, and well-being in the post-pandemic era
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It required a stronger thematic narrative to transform the Colour of the Year from a functional reference into an emotional design inspiration
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Without a lived-at-home perspective, the catalogue risked being perceived as ordinary, losing the opportunity to inspire personal expression through colour
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The design needed to help users envision how colour influences mood, identity, and the overall feeling of home environments
THE SOLUTION
Created a colour narrative centered on the essence of Life at Home to make colour selection emotionally meaningful
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Reframed the 2021 Colour My World catalogue under the theme Life at Home to engage users with emotion-driven colour choices reflecting daily life and well-being
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Highlighted Smooth Sailing, the 2021 Colour of the Year, as a serene focal point connecting tranquility and optimism to home environments
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Developed layouts and copy that inspire users to envision their unique style, mood, and personal expression through carefully curated colour stories
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Transformed the catalogue from a simple colour list into a lifestyle-oriented guide that invites personal connection and creative exploration
COLOUR OF THE YEAR 2021
Creativeans offer fair pricing and is hardworking. They are also able to adapt to different styles of work and give good perspective. We were able to launch a new Colour My World that was a great style from previous versions. My GM saw it today and gave praises on it. He said to introduce the agency behind this to him some day 🥳
Yulia Saksen
International Brand Consultant and Co-Founder of Creativeans
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