BROCHURE DESIGN
The Nippon Paint Colour My World 2023 Theme of the Year presents – Travel with Nippon Paint. Post-pandemic, the stirrings of wanderlust have rippled through our travel-loving population. This year, our aim is to capture the sensation of travelling from the comfort of your home with Nippon Paint. Colours can saturate daydreams with images of faraway places. A glance can set the mind spinning like a tabletop globe, triggering a cascade of associations connecting moments, places, memories, and aspirations, weaving a tapestry of boundless possibilities.
Turning the Colour of the Year into a Travel-Inspired Design Narrative
THE CREATIVE CHALLENGE
Lack of an emotionally compelling, travel-driven design framework for the annual colour catalogue
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Needed to elevate the Colour of the Year (Dark Green) into a vivid, story-driven brochure format rather than a simple colour reference
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Without a concept that ties the palette to compelling lifestyle inspiration, the brochure risked appearing purely functional and lacking engagement
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The design required a distinctly memorable visual identity to make the annual release stand out from standard product literature
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Needed to convey emotional resonance and inspire choice through design, not just information
THE SOLUTION
Crafted a visually engaging travel-themed brochure that invites emotional connection with the colour
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Designed Colour My World 2023 as a travel-infused visual narrative centered around Dark Green, evoking mood, aspiration, and lifestyle context
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Integrated compelling imagery, layout direction, and tone-of-voice to create a richly immersive experience—making the palette feel evocative, not just functional
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Ensured the brochure transcends conventional reference pieces and positions Nippon Paint’s colour as a mood-setting design element rather than just a paint choice
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Delivered a striking visual story that strengthens emotional connection with the brand through meaningful design engagement
COLOUR OF THE YEAR 2023
Creativeans offer fair pricing and is hardworking. They are also able to adapt to different styles of work and give good perspective. We were able to launch a new Colour My World that was a great style from previous versions. My GM saw it today and gave praises on it. He said to introduce the agency behind this to him some day 🥳
Yulia Saksen
International Brand Consultant and Co-Founder of Creativeans
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