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Branding Colours:
Nippon Paint's Colour My World
2023 Catalogue

Branding

Communication Design

{ Project Overview }

The Nippon Paint Colour My World 2023 Theme of the Year presents – Travel with Nippon Paint.

Post-pandemic, the stirrings of wanderlust have rippled through our travel-loving population. This year, our aim is to capture the sensation of travelling from the comfort of your home with Nippon Paint.

Colours can saturate daydreams with images of faraway places. A glance can set the mind spinning like a tabletop globe, triggering a cascade of associations connecting moments, places, memories, and aspirations, weaving a tapestry of boundless possibilities.

{ Creative Challenge }

Lack of an emotionally compelling, travel-driven design framework for the annual colour catalogue

01
Needed to elevate the Colour of the Year (Dark Green) into a vivid, story-driven brochure format rather than a simple colour reference
02
Without a concept that ties the palette to compelling lifestyle inspiration, the brochure risked appearing purely functional and lacking engagement
03
The design required a distinctly memorable visual identity to make the annual release stand out from standard product literature
04
Needed to convey emotional resonance and inspire choice through design, not just information

{ The Solution }

Crafted a visually engaging travel-themed brochure that invites emotional connection with the colour

Designed Colour My World 2023 as a travel-infused visual narrative centered around Dark Green, evoking mood, aspiration, and lifestyle context
Integrated compelling imagery, layout direction, and tone-of-voice to create a richly immersive experience—making the palette feel evocative, not just functional
Ensured the brochure transcends conventional reference pieces and positions Nippon Paint’s colour as a mood-setting design element rather than just a paint choice
Delivered a striking visual story that strengthens emotional connection with the brand through meaningful design engagement

{ Brand Touchpoints }

COLOUR OF THE YEAR 2023

Introducing Nippon Paint’s Colour of the Year: Dark Green. Dark Green is nature’s signature hue, symbolising regeneration and life. It fills the world with hope, offering a greener future post-pandemic. Dark Green is more than just a colour.

It is a source of mindfulness and creativity. Its calming presence grounds and uplifts, bringing a sense of tranquillity to your space. Dark Green is the invitation to sow the seeds of serenity in your home.