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Branding Colours:
Nippon Paint's Colour My World
2023 Catalogue

Branding
Communication Design
Nippon Paint Brochure Design 2024

{ Project Overview }

The Nippon Paint Colour My World 2023 Theme of the Year presents – Travel with Nippon Paint.

Post-pandemic, the stirrings of wanderlust have rippled through our travel-loving population. This year, our aim is to capture the sensation of travelling from the comfort of your home with Nippon Paint.

Colours can saturate daydreams with images of faraway places. A glance can set the mind spinning like a tabletop globe, triggering a cascade of associations connecting moments, places, memories, and aspirations, weaving a tapestry of boundless possibilities.

Lack of an emotionally compelling, travel-driven design framework for the annual colour catalogue

{ Creative Challenge }

Lack of an emotionally compelling, travel-driven design framework for the annual colour catalogue
  1. 01

    Needed to elevate the Colour of the Year (Dark Green) into a vivid, story-driven brochure format rather than a simple colour reference

  2. 02

    Without a concept that ties the palette to compelling lifestyle inspiration, the brochure risked appearing purely functional and lacking engagement

  3. 03

    The design required a distinctly memorable visual identity to make the annual release stand out from standard product literature

  4. 04

    Needed to convey emotional resonance and inspire choice through design, not just information

{ The Solution }

Crafted a visually engaging travel-themed brochure that invites emotional connection with the colour

  1. Designed Colour My World 2023 as a travel-infused visual narrative centred around Dark Green, evoking mood, aspiration, and lifestyle context

  2. Integrated compelling imagery, layout direction, and tone-of-voice to create a richly immersive experience—making the palette feel evocative, not just functional

  3. Ensured the brochure transcends conventional reference pieces and positions Nippon Paint’s colour as a mood-setting design element rather than just a paint choice

  4. Delivered a striking visual story that strengthens emotional connection with the brand through meaningful design engagement

Crafted a visually engaging travel-themed brochure that invites emotional connection with the colour

{ Brand Touchpoints }

COLOUR OF THE YEAR 2023

Introducing Nippon Paint’s Colour of the Year: Dark Green. Dark Green is nature’s signature hue, symbolising regeneration and life. It fills the world with hope, offering a greener future post-pandemic. Dark Green is more than just a colour.

It is a source of mindfulness and creativity. Its calming presence grounds and uplifts, bringing a sense of tranquillity to your space. Dark Green is the invitation to sow the seeds of serenity in your home.

Brand Touchpoints
Magazine spread: mountain landscape cover and a green interior room, with Nippon Paint Switzerland color swatches visible.

Creativeans offer fair pricing and is hardworking. They are also able to adapt to different styles of work and give good perspective. We were able to launch a new Colour My World that was a great style from previous versions. My GM saw it today and gave praises on it. He said to introduce the agency behind this to him some day

Nippon Paint logo: blue rounded square with a red stylized 'n' and white border, and 'NIPPON PAINT' in blue beneath.
Crystal
Marketing Nippon Paint Singapore

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