BROCHURE DESIGN
The Nippon Paint Colour My World 2024 Theme of the Year presents: Travel with Nippon Paint. Post-pandemic, the stirrings of wanderlust have rippled through our travel loving population. At Creativeans, we worked with Nippon Paint, the trusted leader in coatings and colour innovation, to bring Colour My World 2024 to life : transforming the way colours inspire and connect with people. As a leading branding and design consultancy, we craft strategic and visual narratives that shape immersive brand experiences.
Bringing Wanderlust to Colour Through Compelling Catalogue Design
THE CREATIVE CHALLENGE
No engaging platform to emotionally connect colours with global inspirations for the Colour of the Year
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Nippon Paint lacked a compelling communication piece that could elevate its Colour of the Year (Sandcastle) through storytelling rooted in global travel
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The challenge was to translate travel-inspired hues from destinations like Seychelles, Peru, Portugal, Italy, and Mexico into meaningful palettes
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Existing communication formats risked appearing disconnected from the emotional stories behind the colours
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Without an immersive visual narrative, the catalogue would fail to ignite inspiration and emotional engagement
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The goal was to make colour selection not just informational, but an experiential journey
THE SOLUTION
Delivered a visually rich and emotionally engaging catalogue that transforms colours into global experiences
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Designed the Colour My World 2024 catalogue under the theme Travel with Nippon Paint, marrying colour with wanderlust and discovery
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Anchored the experience around Sandcastle—the Colour of the Year—and complemented it with trending palettes like White Elegance, Timeless Neutrals, and Global Inspirations
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Crafted a visually compelling layout that immerses audiences in a world of boundless possibilities—making colour exploration evocative and memorable
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Transformed the catalogue into more than just design reference—it became an emotional journey that strengthens the bond between Nippon Paint and its audience
COLOUR OF THE YEAR 2024
Creativeans offer fair pricing and is hardworking. They are also able to adapt to different styles of work and give good perspective. We were able to launch a new Colour My World that was a great style from previous versions. My GM saw it today and gave praises on it.
Yulia Saksen
International Brand Consultant and Co-Founder of Creativeans
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