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Creativeans C LogoCreativeans

Branding Colours:
Nippon Paint's Colour
My World 2024 Catalogue

Branding
Communication Design
NIPPON PAINT 2024

{ Project Overview }

We brought Nippon Paint’s Colour My World 2024 to life through a brochure design that transforms colour inspiration into an immersive travel-led brand experience.

The 2024 Theme of the Year, Travel with Nippon Paint, was inspired by the renewed sense of wanderlust after the pandemic. As people began reconnecting with travel, discovery, and new environments, the theme explored how colours can inspire emotions, memories, and meaningful connections.

Working with Nippon Paint, a trusted leader in coatings and colour innovation, we crafted a strategic and visual narrative that makes the theme engaging and experiential. The brochure was designed to communicate the Colour My World 2024 story clearly while shaping a more immersive brand experience for its audience.

{ Creative Challenge }

No engaging platform to emotionally connect colours with global inspirations for the Colour of the Year
  1. 01

    Nippon Paint lacked a compelling communication piece that could elevate its Colour of the Year (Sandcastle) through storytelling rooted in global travel

  2. 02

    The challenge was to translate travel-inspired hues from destinations like Seychelles, Peru, Portugal, Italy, and Mexico into meaningful palettes

  3. 03

    Existing communication formats risked appearing disconnected from the emotional stories behind the colours

  4. 04

    Without an immersive visual narrative, the catalogue would fail to ignite inspiration and emotional engagement

  5. 05

    The goal was to make colour selection not just informational, but an experiential journey

{ The Solution }

Delivered a visually rich and emotionally engaging catalogue that transforms colours into global experiences

  1. Designed the Colour My World 2024 catalogue under the theme Travel with Nippon Paint, marrying colour with wanderlust and discovery

  2. Anchored the experience around Sandcastle—the Colour of the Year—and complemented it with trending palettes like White Elegance, Timeless Neutrals, and Global Inspirations

  3. Crafted a visually compelling layout that immerses audiences in a world of boundless possibilities—making colour exploration evocative and memorable

  4. Transformed the catalogue into more than just design reference—it became an emotional journey that strengthens the bond between Nippon Paint and its audience

{ Colour of The Year 2024 }

We created a visually compelling brochure experience for Nippon Paint Colour My World 2024, translating global travel inspiration into colour stories for everyday spaces.

The 2024 theme, Travel with Nippon Paint, draws inspiration from the vibrant hues of Seychelles, Peru, Portugal, Italy, and Mexico. These destinations were translated into colour palettes that capture a sense of discovery, imagination, and boundless possibilities.

From Sandcastle, the Colour of the Year 2024, to trending palettes such as White Elegance, Timeless Neutrals, and Global Inspirations, the brochure showcases Nippon Paint’s high-quality and trend-setting coatings. Through strategic visual storytelling, we helped create an immersive brand experience that connects colour innovation with meaningful audience engagement.

brand identity image
brand identity image

Creativeans offer fair pricing and is hardworking. They are also able to adapt to different styles of work and give good perspective. We were able to launch a new Colour My World that was a great style from previous versions. My GM saw it today and gave praises on it.

Crystal, Marketing
Nippon Paint Singapore

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Yulia Saksen

Yulia Saksen

Co-Founder of Creativeans
International Brand Consultant

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