The Merz Aesthetics APAC Event Guidelines, Regional framework for consistent brand experiences.

Communication design APAC Event Guidelines

SOLUTIONS WE PROVIDED

Merz Aesthetics is a global leader in medical aesthetics, dedicated to advancing the art and science of confidence. To strengthen brand consistency across Asia-Pacific, we developed a comprehensive event guideline and design portfolio that standardizes how Merz Aesthetics shows up across every regional touchpoint. From booth architecture and congress experiences to PR activations and visual systems, each element was designed to reflect clinical precision, premium aesthetics, and human connection. The result is a unified framework that empowers local teams to bring the Merz experience to life, confidently, consistently, and beautifully.

Transforming Brand Consistency into Confident, Cohesive Event Experiences

THE CREATIVE CHALLENGE
Establishing a unified, premium event identity across APAC markets

  • Merz Aesthetics needed to align event execution across diverse regional markets while maintaining its global brand essence, The Art and Science of Confidence.

  • Local teams and agencies faced varying interpretations of event standards, leading to inconsistencies in tone, visual identity, and customer experience.

  • Event formats ranged from medical congresses to PR activations and training engagements, each demanding flexibility without compromising brand integrity.

  • The challenge was to create a scalable framework that balances clinical precision, aesthetic sophistication, and regional adaptability.

  • Every event had to embody confidence in design, message, and experience no matter where it took place.

color photo black and white
THE SOLUTION
Created a region-wide event guideline system that elevates design, consistency, and brand experience

  • Developed a comprehensive Event Guidebook and Booth Design Portfolio to standardize how Merz Aesthetics presents itself across APAC.

  • Designed a modular event framework covering governance, planning, creative execution, and post-event measurement.

  • Introduced visual systems and design templates for booths, congress materials, and digital communications, ensuring alignment with global brand identity.

  • Defined clear co-branding, compliance, and localization rules to empower markets to adapt confidently while staying on-brand.

  • Embedded sustainability and DEI practices into every phase from venue selection to audience engagement reflecting Merz’s commitment to innovation and inclusion.

  • The result: a unified event ecosystem that enables every team to deliver the Merz Aesthetics experience consistently and confidently across the region.

DESIGN STRATEGY
We strategically shaped Merz Aesthetics’ event communication system to express clinical sophistication, confidence, and beauty through design. Every visual and structural element was crafted to elevate brand consistency across APAC, ensuring that each event whether a medical congress, PR launch, or brand activation embodied the essence of The Art and Science of Confidence. By developing a clean, modular design framework rooted in precision and adaptability, we unified the Merz experience across diverse markets while allowing flexibility for local relevance. From booth architecture and congress visuals to event templates and lead-generation tools, each touchpoint was built to convey trust, innovation, and human connection. This cohesive system reinforces Merz Aesthetics’ global reputation for excellence while empowering regional teams across every event and audience interaction.
BRAND TOUCHPOINTS
Merz Aesthetics’ brand touchpoints are crafted to convey confidence, elegance, and clinical precision across every stage of the event experience. From congress booths and PR activations to digital invitations, signage, and presentation materials, each element reflects a consistent visual language rooted in The Art and Science of Confidence. The brand identity, anchored in refined typography, balanced composition, and a premium color palette, is applied cohesively to ensure every touchpoint feels distinctly Merz. Whether encountered at scientific congresses, training sessions, or media engagements, these experiences reinforce trust, credibility, and the brand’s commitment to empowering confidence through innovation and artistry.
EVENT DESIGN IMPLEMENTATION

The Merz Aesthetics event system was brought to life through modular booth frameworks and a minimal photo wall design that ensure consistency across all APAC markets. Each booth—whether inline, island, or corner configuration embodies Merz’s signature balance of clinical precision and contemporary elegance. Clean geometry, open layouts, and unified lighting guide the visitor experience while reinforcing brand confidence. The photo wall complements this with a simple, logo-based layout that delivers clarity and professionalism without decorative elements. Together, these touchpoints create a cohesive, confident presence that reflects The Art and Science of Confidence in every event setting.

Thank you, very well received! 😊 It was a pleasure working with you and hopefully we’ll have another project next time.

Amanda Ler
Events Manager, Regional Marketing APAC
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Yulia Saksen

Yulia Saksen

International Brand Consultant and Co-Founder of Creativeans

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